North Wales Live (Daily Post)
(https://www.dailypost.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal as the site provides named journalists (Elliot Jessett, Dianne Bourne) and maintains a clear schema identity as a NewsMediaOrganization. The presence of ‘publishingPrinciples’ in the JSON-LD provides a digital footprint for their editorial standards. However, while journalists are named, they lack individual ‘Person’ schema or direct SameAs links to external professional profiles within the provided crawl data, relying instead on the brand’s collective authority.
The disconnect is restricted to the ‘Shopping’ and ‘Recent Articles’ sections, where claims of ‘show-stopping’ kits and ‘bargain’ benches are presented with marketing tone rather than editorial distance. In contrast, the news reporting sections avoid performance disconnects by utilizing factual, descriptive headings. The site demonstrates its claim of ‘Latest news’ by providing multiple articles dated specifically for 2026 (e.g., ‘Blue Flags… for 2026’), confirming current operational status.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.dailypost.co.uk/#homepage",
"name": "North Wales Live",
"url": "https://www.dailypost.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.dailypost.co.uk/#website",
"url": "https://www.dailypost.co.uk",
"name": "North Wales Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.dailypost.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Moment vehicle bursts into flames beside petrol station forecourt",
"url": "https://www.dailypost.co.uk/news/north-wales-news/a487-fire-live-penrhyndeudraeth-emergency-33988361"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Gwynedd farmer put lives of train passengers at risk by constantly flouting safety rules",
"url": "https://www.dailypost.co.uk/news/north-wales-news/gwynedd-farmer-put-lives-train-33987508"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'Eryri visitors should be offered free bus service to prevent parking chaos'",
"url": "https://www.dailypost.co.uk/news/north-wales-news/eryri-visitors-should-offered-free-33990304"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Heatwave alert as ‘Thermos flask’ effect descends on Wales - but not everywhere",
"url": "https://www.dailypost.co.uk/news/north-wales-news/heatwave-alert-thermos-flask-effect-33986227"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Bala dog owner who failed to clear up after pet given £450 fine",
"url": "https://www.dailypost.co.uk/news/north-wales-news/bala-dog-owner-who-failed-33986158"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.dailypost.co.uk/#newsorganization",
"name": "North Wales Live",
"url": "https://www.dailypost.co.uk",
"publishingPrinciples": "https://www.dailypost.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.dailypost.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/northwales/logos/masthead-northwales-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/northwaleslive",
"https://x.com/northwaleslive",
"https://www.instagram.com/northwaleslive",
"https://www.pinterest.com/dailypostwales"
]
},
"_truncated": true,
"_original_size": 15558
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 33 | 2 |
| /whats-on/ | 27 | 2 |
| /sport/ | 27 | 2 |
| /advertising/ | 9 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
This page presents a snapshot of public data from North Wales Live (Daily Post), captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to North Wales Live (Daily Post): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.dailypost.co.uk to view the most current version of its content and see directly what this company is about and what it offers.