Based on 831 businesses audited.
Media, News & Publishing Reputation: The Des Moines Register (desmoinesregister.com)
The Des Moines Register is the antithesis of a bullshit operation, providing high-substance, entity-dense reporting with zero marketing fluff. Its only failings are technical and structural, lacking the modern metadata and schema identity expected of a digital authority in 2026. It is a site of high journalistic substance trapped in a low-spec technical container.
Media, News & Publishing Reputation: The Des Moines Register (desmoinesregister.com)
The content perfectly aligns with the Media, News & Publishing category. Every page crawled consists of active news reporting, local election coverage, and specific sports updates relevant to the Iowa region.
“The score of 82 is driven almost entirely by technical gaps in the Identity and Authority pillar (9 points) and the Trust Theatre flag (6 points). The actual content scores near-zero for BS, as it provides specific, dated, and named evidence in nearly every sentence.”