Based on 831 businesses audited.
Excite has 48.3 points less reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Excite (excite.com)
Excite.com is a digital museum piece—a zombie link farm masquerading as a news portal with a total absence of substance. With a 73-month temporal drift and zero original reporting, it scores near-maximum for bullshit in the Media category.
Media, News & Publishing Reputation: Excite (excite.com)
The site’s classification as Media, News & Publishing is poorly supported by the content. While the H3 headings like Culture, Finance, and Science mimic news categories, the actual content is a static link directory, suggesting the site is a legacy portal or link farm rather than a functioning news organization.
“The score of 17 is primarily driven by the maximum penalties in Commodity Fingerprint and Identity and Authority, where the site fails to provide any unique value or verifiable credentials. The Information Density score reflects the 'insufficient' content flag, and the Trust and Proof score was penalized for stale temporal data and unverified review counts.”