Football.London
(https://www.football.london) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally well-supported by named journalists such as Bobby Vincent and Alasdair Gold, who have verifiable footprints. However, the schema identity for individual articles often lacks Person schema with sameAs links to external professional profiles, relying instead on internal author pages. There is a technical credibility gap where high-authority news claims are presented alongside low-substance affiliate advertisements, such as the FIFA World Cup Hisense promotion embedded in the ‘Recent Articles’ hierarchy.
The site makes bold performance-related claims regarding financial windfalls and transfer ‘power’ that are largely speculative. For example, the claim of a ‘record £770m windfall’ is presented as a definitive outcome in the heading despite being based on projected earnings. Similarly, the ‘Xabi Alonso transfer power’ narrative is treated as an established fact in the H2 hierarchy while the body text remains rooted in transfer market theory.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.football.london/#homepage",
"name": "Football London",
"url": "https://www.football.london",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.football.london/#website",
"url": "https://www.football.london",
"name": "Football London",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.football.london/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Mikel Merino provides Arsenal fitness update and makes Mikel Arteta claim - 'up to the gaffer'",
"url": "https://www.football.london/arsenal-fc/mikel-merino-arsenal-injury-palace-33990216"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Crystal Palace see late Arsenal fixture request rejected by Premier League",
"url": "https://www.football.london/arsenal-fc/news/arsenal-news-crystal-palace-glasner-33990385"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "Mikel Arteta's first words on Arsenal's Premier League title triumph",
"url": "https://www.football.london/arsenal-fc/news/breaking-arteta-arsenal-premier-league-33984986"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Every word Mikel Arteta said on Arsenal’s Premier League title, vindication and Andoni Iraola",
"url": "https://www.football.london/arsenal-fc/news/every-word-mikel-arteta-said-33988877"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Barcelona chief 'not ruling out' transfer for £60m Chelsea star hands Xabi Alonso big problem",
"url": "https://www.football.london/chelsea-fc/transfer-news/barcelona-chief-not-ruling-out-33987551"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.football.london/#newsorganization",
"name": "Football London",
"url": "https://www.football.london",
"publishingPrinciples": "https://www.football.london/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.football.london/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/footballlondon/logos/masthead-footballlondon-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/football.london",
"https://x.com/Football_LDN"
]
},
"_truncated": true,
"_original_size": 16141
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 2 |
| /arsenal-fc/ | 40 | 2 |
| /chelsea-fc/ | 43 | 2 |
| /tottenham-hotspur-fc/ | 36 | 2 |
| /about-us/ | 9 | 2 |
| /contact-us/ | 9 | 2 |
This page presents a snapshot of public data from Football.London, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Football.London: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.football.london to view the most current version of its content and see directly what this company is about and what it offers.