Teesside Live
(https://www.gazettelive.co.uk) 📸 Data Snapshot: May 21, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust theatre is minimal. While the site claims to be ‘Number one,’ it does not rely on unverified ‘five-star’ badges or generic trust icons. The review_count measurements in the data (ranging from 26 to 31) appear to be platform metrics rather than typical trust theatre. However, the ‘Number one’ claim lacks a direct link to third-party verification like ABC (Audit Bureau of Circulations) data.
The proof density is high. For every broad claim of community impact, the site provides a specific report on local planning applications, court outcomes (e.g., Anthony Dickons’ murderer), or business awards (Wynyard entrepreneur). The ratio of verifiable local events to vague marketing assertions is approximately 10:1.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 27 | 2 |
| /all-about/middlesbrough-fc/ | 26 | 2 |
| /whats-on/ | 31 | 2 |
| /advertising/ | 9 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.gazettelive.co.uk/#homepage",
"name": "Teesside Live",
"url": "https://www.gazettelive.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.gazettelive.co.uk/#website",
"url": "https://www.gazettelive.co.uk",
"name": "Teesside Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.gazettelive.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Eston driver left struggling to breathe after Covid and weight gain now back on road in top shape",
"url": "https://www.gazettelive.co.uk/news/teesside-news/ian-sykes-weight-loss-eston-33954982"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "Council lead says new bin collections have driven up recycling in Stockton and responds to criticism",
"url": "https://www.gazettelive.co.uk/news/teesside-news/council-lead-says-new-bin-33988499"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "'Downright dangerous' parking on Eston high street criticised by councillor",
"url": "https://www.gazettelive.co.uk/news/teesside-news/eston-high-street-parking-council-33987276"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Frustration at wait for results of study into passenger services running on railway freight line",
"url": "https://www.gazettelive.co.uk/news/teesside-news/rail-trains-boulby-saltburn-tvca-33983515"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "University Hospital of North Tees redevelopment the 'major endeavour over next 10 years'",
"url": "https://www.gazettelive.co.uk/news/teesside-news/university-hospital-north-tees-redevelopment-33980947"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.gazettelive.co.uk/#newsorganization",
"name": "Teesside Live",
"url": "https://www.gazettelive.co.uk",
"publishingPrinciples": "https://www.gazettelive.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.gazettelive.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/gazettelive/logos/masthead-gazettelive-default.svg",
"width": 600,
"height": 160
},
"sameAs": [
"https://www.facebook.com/teessidelive",
"https://x.com/TeessideLive",
"https://www.instagram.com/teessidelive"
]
},
"_truncated": true,
"_original_size": 19874
}
This page presents a snapshot of public data from Teesside Live, captured on May 21, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Teesside Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.gazettelive.co.uk to view the most current version of its content and see directly what this company is about and what it offers.