Hypebae (Hypebeast Hong Kong Limited)
(https://hypebae.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The authority of the entity is well-supported by robust Organization schema including a physical address in Hong Kong, the founder’s name (Kevin Ma), and a founding date (2005). The brand references its 10th anniversary, which is verifiable against the founding data. A small gap exists as individual journalists or experts are not prominently featured in the schema or heading hierarchy, relying instead on the brand’s collective authority.
Unlike service-based businesses, this news entity makes very few unsubstantiated performance claims. Most assertions are factual reporting on brand launches or events (e.g., ‘adidas Is Dropping a Fur-Lined Samba Mule’). The only ‘marketing’ tone found is the request to whitelist the site from ad-blockers, which is a transparent and standard industry practice for the ‘Media’ category.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebae",
"url": "https://hypebae.com/",
"logo": "https://static.hypebeast.com/images/hypebae/logo.png",
"sameAs": [
"https://www.facebook.com/hypebae",
"https://www.twitter.com/HYPE_BAE",
"https://www.instagram.com/hypebae",
"https://www.youtube.com/hypebae",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://hypebae.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://hypebae.com/search?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/fashion/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebae",
"url": "https://hypebae.com/",
"logo": "https://static.hypebeast.com/images/hypebae/logo.png",
"sameAs": [
"https://www.facebook.com/hypebae",
"https://www.twitter.com/HYPE_BAE",
"https://www.instagram.com/hypebae",
"https://www.youtube.com/hypebae",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
}
/beauty/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebae",
"url": "https://hypebae.com/",
"logo": "https://static.hypebeast.com/images/hypebae/logo.png",
"sameAs": [
"https://www.facebook.com/hypebae",
"https://www.twitter.com/HYPE_BAE",
"https://www.instagram.com/hypebae",
"https://www.youtube.com/hypebae",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
}
/footwear/
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebae",
"url": "https://hypebae.com/",
"logo": "https://static.hypebeast.com/images/hypebae/logo.png",
"sameAs": [
"https://www.facebook.com/hypebae",
"https://www.twitter.com/HYPE_BAE",
"https://www.instagram.com/hypebae",
"https://www.youtube.com/hypebae",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /fashion/ | 0 | 1 |
| /beauty/ | 17 | 1 |
| /footwear/ | 0 | 1 |
This page presents a snapshot of public data from Hypebae (Hypebeast Hong Kong Limited), captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hypebae (Hypebeast Hong Kong Limited): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hypebae.com to view the most current version of its content and see directly what this company is about and what it offers.