Hypebeast
(https://hypebeast.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
13
Impact Weight: 15 / 100
87% Reputation
There are minor authority gaps in the structured data. While Organization schema is robust—listing founder Kevin Ma, a founding date of 2005, and a physical HQ—there is a lack of Person schema for individual journalists or editors in the audited sections. The site relies on the brand authority of ‘Hypebeast’ rather than the individual credentials of its writing staff.
There is no disconnect between marketing tone and content. The site does not claim to ‘guarantee results’ or ‘transform businesses’; it claims to cover contemporary culture and delivers over 40 specific news articles across the four audited pages to prove it. The boldest claim (Bad Bunny’s $1 Billion gross) is presented as a news fact rather than a self-promotional assertion.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/",
"logo": "https://static.hypebeast.com/images/hypebeast/hypebeast-logo-1x1@2x.jpg",
"sameAs": [
"https://www.facebook.com/hypebeast",
"https://www.twitter.com/hypebeast",
"https://www.instagram.com/hypebeast",
"https://www.youtube.com/UCmd52DyhaO4E1Cvy4RrHuew",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://hypebeast.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://hypebeast.com/search?s={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/music/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/",
"logo": "https://static.hypebeast.com/images/hypebeast/hypebeast-logo-1x1@2x.jpg",
"sameAs": [
"https://www.facebook.com/hypebeast",
"https://www.twitter.com/hypebeast",
"https://www.instagram.com/hypebeast",
"https://www.youtube.com/UCmd52DyhaO4E1Cvy4RrHuew",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://hypebeast.com/music#collection",
"url": "https://hypebeast.com/music",
"name": "Music",
"isPartOf": {
"@type": "WebSite",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"publisher": {
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"about": {
"@type": "Thing",
"name": "Music"
},
"inLanguage": "en",
"mainEntity": {
"@type": "ItemList",
"name": "Music articles",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"numberOfItems": 10,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Bad Bunny Becomes First Latin Artist to Gross $1 Billion USD From Touring",
"url": "https://hypebeast.com/2026/6/bad-bunny-first-latin-artist-gross-1-billion-usd-from-touring-history-record-debi-tirar-mas-fotos-world-tour-news"
},
{
"@type": "ListItem",
"position": 2,
"name": "Drake Quietly Shares New Single on SoundCloud: Everything We Loved in Music This Week",
"url": "https://hypebeast.com/2026/6/everything-we-loved-in-music-this-week-june-19-drake-ken-carson-xperiment-isaiah-rashad-north-west"
},
{
"@type": "ListItem",
"position": 3,
"name": "Everything We Added to Our Playlist This Week",
"url": "https://hypebeast.com/2026/6/everything-we-added-to-our-playlist-this-week-june-19-tierra-whack-museum-fka-twigs-lil-yachty-tyla"
},
{
"@type": "ListItem",
"position": 4,
"name": "Roc Nation Announces Immersive JAY-Z 'Reasonable Doubt' 30th Anniversary Pop-Ups in New York City",
"url": "https://hypebeast.com/2026/6/roc-nation-immersive-jay-z-reasonable-doubt-30th-anniversary-pop-ups-new-york-city-announcement"
},
{
"@type": "ListItem",
"position": 5,
"name": "Grammy-Nominated Music Producer Tay Keith Has Died at 29",
"url": "https://hypebeast.com/2026/6/grammy-nominated-music-producer-tay-keith-death-news"
},
{
"@type": "ListItem",
"position": 6,
"name": "On 'HOME,' BOYNEXTDOOR Is Saying the Quiet Parts Out Loud",
"url": "https://hypebeast.com/2026/6/hybe-boynextdoor-home-album-stream-interview"
},
{
"@type": "ListItem",
"position": 7,
"name": "North West and Molly Santana Are Co-Headlining Their “Kimokawaii Tour” This Summer",
"url": "https://hypebeast.com/2026/6/north-west-molly-santana-molly-x-north-kimokawaii-tour-dates-announcement-info"
},
{
"@type": "ListItem",
"position": 8,
"name": "Jet Lag, Mystery Cigarettes, and Rabid Esports Fans: Brutalismus 3000's China Tour Diary",
"url": "https://hypebeast.com/2026/6/brutalismus-3000s-china-tour-diary"
},
{
"@type": "ListItem",
"position": 9,
"name": "\"The Sting Within Me\" Goes Live: Alan Walker and STING Energy® Launch F1-Inspired Track at Barcelona-Catalunya GP",
"url": "https://hypebeast.com/2026/6/the-sting-within-me-goes-live-alan-walker-and-sting-energy-launch-f1-inspired-track-at-barcelona-catalunya-gp"
},
{
"@type": "ListItem",
"position": 10,
"name": "BTS Are Turning Their Songwriting and Korean Food Culture Into Two Books",
"url": "https://hypebeast.com/2026/6/bts-cookbook-recipe-book-lyric-book-inside-the-lyrics-release-info"
}
]
}
}
]
/fashion/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/",
"logo": "https://static.hypebeast.com/images/hypebeast/hypebeast-logo-1x1@2x.jpg",
"sameAs": [
"https://www.facebook.com/hypebeast",
"https://www.twitter.com/hypebeast",
"https://www.instagram.com/hypebeast",
"https://www.youtube.com/UCmd52DyhaO4E1Cvy4RrHuew",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://hypebeast.com/fashion#collection",
"url": "https://hypebeast.com/fashion",
"name": "Fashion",
"isPartOf": {
"@type": "WebSite",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"publisher": {
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"about": {
"@type": "Thing",
"name": "Fashion"
},
"inLanguage": "en",
"mainEntity": {
"@type": "ItemList",
"name": "Fashion articles",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"numberOfItems": 10,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "New Arrivals From HBX: adidas Originals",
"url": "https://hypebeast.com/2026/6/new-arrivals-from-hbx-adidas-originals-7"
},
{
"@type": "ListItem",
"position": 2,
"name": "NN.07 Captures Marseille’s Vibrant Yet Understated Spirit for SS27",
"url": "https://hypebeast.com/2026/6/nn-07-spring-summer-2026-collection-lookbook-release-info"
},
{
"@type": "ListItem",
"position": 3,
"name": "Kwasi Kessie's Fit Mixes Satin and Leather, Channeling the McDonald's Grimace Collectible Cup",
"url": "https://hypebeast.com/2026/6/kwasi-kessie-mcdonalds-grimace-cup-fashion-style"
},
{
"@type": "ListItem",
"position": 4,
"name": "Fear of God Introduces Essentials Summer 2026 Collection",
"url": "https://hypebeast.com/2026/6/fear-of-god-essentials-summer-2026-collection-release-info"
},
{
"@type": "ListItem",
"position": 5,
"name": "Simone Rocha Debuts Inaugural Men's Collection for SS27",
"url": "https://hypebeast.com/2026/6/simone-rocha-first-mens-collection-ss27-pitti-uomo-110-reveal"
},
{
"@type": "ListItem",
"position": 6,
"name": "DSM Kei Ninomiya Unveils SS27 \"OUR PUNK\" Collection at Pitti Uomo",
"url": "https://hypebeast.com/2026/6/dsm-kei-ninomiya-ss27-our-punk-collection-pitti-uomo-110-george-cox-otw-by-vans-pretty-relics-schott-nyc-collection"
},
{
"@type": "ListItem",
"position": 7,
"name": "JiyongKim Explores the Passing of Time With Sun-Bleached Installation at Pitti Uomo 110",
"url": "https://hypebeast.com/2026/6/jiyongkim-piti-uomo-110-specia-guest-exhibition-sun-bleached-installation"
},
{
"@type": "ListItem",
"position": 8,
"name": "Behind the Design: How Awake NY Brought the Soul of Queens to DoorDash’s Biggest Summer Launch",
"url": "https://hypebeast.com/2026/6/doordash-awake-ny-behind-the-design"
},
{
"@type": "ListItem",
"position": 9,
"name": "New Arrivals From HBX: MM6 Maison Margiela",
"url": "https://hypebeast.com/2026/6/new-arrivals-from-hbx-mm6-maison-margiela-3"
},
{
"@type": "ListItem",
"position": 10,
"name": "Björk Wears His Wigs. So Does a Humanoid Robot",
"url": "https://hypebeast.com/2026/6/tomikono-wigs-tomihiro-kono-magazine-feature-issue-37"
}
]
}
}
]
/footwear/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/",
"logo": "https://static.hypebeast.com/images/hypebeast/hypebeast-logo-1x1@2x.jpg",
"sameAs": [
"https://www.facebook.com/hypebeast",
"https://www.twitter.com/hypebeast",
"https://www.instagram.com/hypebeast",
"https://www.youtube.com/UCmd52DyhaO4E1Cvy4RrHuew",
"https://itunes.apple.com/app/hypebeast/id986768161",
"https://play.google.com/store/apps/details?id=com.hypebeast.editorial"
],
"founder": "Kevin Ma",
"foundingDate": "2005",
"legalName": "Hypebeast Hong Kong Limited",
"location": {
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "40/F, Cable TV Tower, No.9 Hoi Shing Road",
"addressLocality": "Tsuen Wan",
"addressRegion": "New Territories",
"addressCountry": "HK"
}
},
"telephone": "+852 3563 9035"
},
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://hypebeast.com/footwear#collection",
"url": "https://hypebeast.com/footwear",
"name": "Footwear",
"isPartOf": {
"@type": "WebSite",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"publisher": {
"@type": "Organization",
"name": "Hypebeast",
"url": "https://hypebeast.com/"
},
"about": {
"@type": "Thing",
"name": "Footwear"
},
"inLanguage": "en",
"mainEntity": {
"@type": "ItemList",
"name": "Footwear articles",
"itemListOrder": "https://schema.org/ItemListOrderDescending",
"numberOfItems": 10,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Official Look at the Nike Mind 002 \"White/Vast Grey\"",
"url": "https://hypebeast.com/2026/6/nike-mind-002-white-vast-grey-hq4308-100-release-info"
},
{
"@type": "ListItem",
"position": 2,
"name": "OG Anunoby's Skechers SKX Nexus \"NYC Blue\" PE Is Available for Pre-Order",
"url": "https://hypebeast.com/2026/6/og-anunoby-skechers-skx-nexus-nyc-blue-pe-available-pre-order-release-info"
},
{
"@type": "ListItem",
"position": 3,
"name": "Our Inside Look at the Ultimate Sneaker Archive and World Cup Boot Test Inside New Balance HQ",
"url": "https://hypebeast.com/2026/6/inside-look-of-new-balance-hq-soccer-sneakers-innovation"
},
{
"@type": "ListItem",
"position": 4,
"name": "Closer Look at the DSM Kei Ninomiya x Vans Collaboration From Pitti Uomo 110",
"url": "https://hypebeast.com/2026/6/dsm-kei-ninomiya-vans-collaboration-pitti-uomo-110-closer-look"
},
{
"@type": "ListItem",
"position": 5,
"name": "Tracing the Craftsmanship at the Heart of MIZUNO Through the Words of Mizuno Global Brand Ambassador Mason Mount",
"url": "https://hypebeast.com/2026/6/mizuno-mason-mount-interview"
},
{
"@type": "ListItem",
"position": 6,
"name": "Nike and Zellerfeld Unveil the Air Max 1000.2 \"Black/Pink Spell\"",
"url": "https://hypebeast.com/2026/6/zellerfeld-nike-air-max-1000-2-pink-spell-first-look-release-info"
},
{
"@type": "ListItem",
"position": 7,
"name": "Official Look at the Air Jordan 1 Low MM V3 \"Light Orewood Brown\"",
"url": "https://hypebeast.com/2026/6/air-jordan-1-low-mm-v3-light-orewood-brown-iw2026-110-official-look-release-info"
},
{
"@type": "ListItem",
"position": 8,
"name": "Official Look at the Nike Air Force 1 07 Low SE “Philadelphia”",
"url": "https://hypebeast.com/2026/6/official-look-at-the-nike-air-force-1-07-low-se-philadelphia"
},
{
"@type": "ListItem",
"position": 9,
"name": "Nike and Mita Dress the Archival Gato LV8 in Denim",
"url": "https://hypebeast.com/2026/6/nike-gato-lv8-denim-mita-sneaker-exclusive-ih3587-400-light-armoury-blue-ih3587-401-thunder-blue-release-info"
},
{
"@type": "ListItem",
"position": 10,
"name": "Travis Scott Debuts Jet-Black Nike Caitlin 1",
"url": "https://hypebeast.com/2026/6/travis-scott-nike-caitlin-1-black-debut-teaser"
}
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /music/ | 0 | 2 |
| /fashion/ | 0 | 2 |
| /footwear/ | 0 | 2 |
Explore the other reputation pillars for Hypebeast
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Hypebeast, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Hypebeast: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://hypebeast.com to view the most current version of its content and see directly what this company is about and what it offers.