Kinfolk
(https://kinfolk.com) 📸 Data Snapshot: May 31, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are minimal. The site names specific, high-profile contributors and subjects such as Rutger Bregman and Jo Nagasaka, who have established real-world footprints. While the structured data identifies an author ‘madebysix’ (likely a technical entity), the primary authority is derived from the named subjects of the interviews and the longevity of the publication, which mentions an archive dating back to Issue 14.
There are no bold performance claims to disconnect. The site does not claim to ‘disrupt’ or ‘innovate’ in a vacuum; it demonstrates its value through the publication of specific, dated content. The mention of ‘Issue Sixty, published June 9, 2026’ on the subscription page matches the current temporal anchor of May 31, 2026, proving the operation is active and forward-looking.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.kinfolk.com/#organization",
"name": "Kinfolk",
"url": "https://www.kinfolk.com",
"sameAs": [
"https://www.facebook.com/kinfolkmag",
"https://twitter.com/kinfolkmag"
]
},
{
"@type": "WebSite",
"@id": "https://www.kinfolk.com/#website",
"url": "https://www.kinfolk.com",
"name": "Kinfolk",
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.kinfolk.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "ImageObject",
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg",
"url": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg",
"width": "1000",
"height": "524",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.kinfolk.com/#webpage",
"url": "https://www.kinfolk.com/",
"name": "Home - Kinfolk",
"datePublished": "2024-05-07T06:37:11+00:00",
"dateModified": "2026-03-19T13:08:35+00:00",
"about": {
"@id": "https://www.kinfolk.com/#organization"
},
"isPartOf": {
"@id": "https://www.kinfolk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.kinfolk.com/author/tom_hopcraft/",
"name": "madebysix",
"url": "https://www.kinfolk.com/author/tom_hopcraft/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/56ff52aa81b2dda31293aea81acf9d1f1833c3ff8ab2e1b7fb1ec3986e8b5345?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/56ff52aa81b2dda31293aea81acf9d1f1833c3ff8ab2e1b7fb1ec3986e8b5345?s=96&d=mm&r=g",
"caption": "madebysix",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.kinfolk.com/#organization"
}
},
{
"headline": "Home - Kinfolk",
"datePublished": "2024-05-07T06:37:11+00:00",
"dateModified": "2026-03-19T13:08:35+00:00",
"image": {
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg"
},
"author": {
"@id": "https://www.kinfolk.com/author/tom_hopcraft/",
"name": "madebysix"
},
"@type": "Article",
"name": "Home - Kinfolk",
"@id": "https://www.kinfolk.com/#schema-6335515",
"isPartOf": {
"@id": "https://www.kinfolk.com/#webpage"
},
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.kinfolk.com/#webpage"
}
}
]
}
/stories-issues/issue-59/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.kinfolk.com/#organization",
"name": "Kinfolk",
"url": "https://www.kinfolk.com",
"sameAs": [
"https://www.facebook.com/kinfolkmag",
"https://twitter.com/kinfolkmag"
]
},
{
"@type": "WebSite",
"@id": "https://www.kinfolk.com/#website",
"url": "https://www.kinfolk.com",
"name": "Kinfolk",
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.kinfolk.com/stories-issues/issue-59/#webpage",
"url": "https://www.kinfolk.com/stories-issues/issue-59/",
"name": "Issue 59 - Kinfolk",
"isPartOf": {
"@id": "https://www.kinfolk.com/#website"
},
"inLanguage": "en-US"
}
]
}
/stories-categories/arts-culture/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.kinfolk.com/#organization",
"name": "Kinfolk",
"url": "https://www.kinfolk.com",
"sameAs": [
"https://www.facebook.com/kinfolkmag",
"https://twitter.com/kinfolkmag"
]
},
{
"@type": "WebSite",
"@id": "https://www.kinfolk.com/#website",
"url": "https://www.kinfolk.com",
"name": "Kinfolk",
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://www.kinfolk.com/stories-categories/arts-culture/#webpage",
"url": "https://www.kinfolk.com/stories-categories/arts-culture/",
"name": "Arts & Culture - Kinfolk",
"isPartOf": {
"@id": "https://www.kinfolk.com/#website"
},
"inLanguage": "en-US"
}
]
}
/subscribe/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://www.kinfolk.com/#organization",
"name": "Kinfolk",
"url": "https://www.kinfolk.com",
"sameAs": [
"https://www.facebook.com/kinfolkmag",
"https://twitter.com/kinfolkmag"
]
},
{
"@type": "WebSite",
"@id": "https://www.kinfolk.com/#website",
"url": "https://www.kinfolk.com",
"name": "Kinfolk",
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg",
"url": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg",
"width": "1000",
"height": "524",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://www.kinfolk.com/subscribe/#webpage",
"url": "https://www.kinfolk.com/subscribe/",
"name": "Subscribe - Kinfolk",
"datePublished": "2024-05-07T06:36:43+00:00",
"dateModified": "2026-03-10T10:11:23+00:00",
"isPartOf": {
"@id": "https://www.kinfolk.com/#website"
},
"primaryImageOfPage": {
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://www.kinfolk.com/author/tom_hopcraft/",
"name": "madebysix",
"url": "https://www.kinfolk.com/author/tom_hopcraft/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/56ff52aa81b2dda31293aea81acf9d1f1833c3ff8ab2e1b7fb1ec3986e8b5345?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/56ff52aa81b2dda31293aea81acf9d1f1833c3ff8ab2e1b7fb1ec3986e8b5345?s=96&d=mm&r=g",
"caption": "madebysix",
"inLanguage": "en-US"
},
"worksFor": {
"@id": "https://www.kinfolk.com/#organization"
}
},
{
"@type": "Article",
"headline": "Subscribe - Kinfolk",
"datePublished": "2024-05-07T06:36:43+00:00",
"dateModified": "2026-03-10T10:11:23+00:00",
"author": {
"@id": "https://www.kinfolk.com/author/tom_hopcraft/",
"name": "madebysix"
},
"publisher": {
"@id": "https://www.kinfolk.com/#organization"
},
"name": "Subscribe - Kinfolk",
"@id": "https://www.kinfolk.com/subscribe/#richSnippet",
"isPartOf": {
"@id": "https://www.kinfolk.com/subscribe/#webpage"
},
"image": {
"@id": "https://ik.imagekit.io/kinfolk/wp-content/uploads/2024/05/KF-Share-Card.jpeg"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://www.kinfolk.com/subscribe/#webpage"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 2 |
| /stories-issues/issue-59/ | 3 | 2 |
| /stories-categories/arts-culture/ | 3 | 2 |
| /subscribe/ | 3 | 2 |
This page presents a snapshot of public data from Kinfolk, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kinfolk: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kinfolk.com to view the most current version of its content and see directly what this company is about and what it offers.