Identity & Authority: Know Your Meme – Signal Evidence & AI Readability

Know Your Meme

(https://knowyourmeme.com) 📸 Data Snapshot: May 27, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through technical means, including a robust schema that links to external authority files like Wikipedia and Wikidata. While authors like Phillip Hamilton and Zach Sweat are named and credited for almost every piece of content, there is a minor gap in the provided data regarding individual Person schema or sameAs links for these contributors. Technical implementation is clean, with a clear heading hierarchy that supports the database’s information architecture.

The site makes no bold marketing performance claims like ‘trusted by millions’ in the body text, preferring to let the volume of its database (e.g., ‘1330 pages’ of entries) demonstrate its scale. The ‘carefully researched and verified’ claim is substantiated by the detailed ‘Explainers’ and ‘Roundups’ that provide deep context for transient internet trends. The disconnect between signal and performance is effectively zero.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "@id": "https://knowyourmeme.com#website",
            "url": "https://knowyourmeme.com",
            "name": "Know Your Meme",
            "inLanguage": "en"
        },
        {
            "@type": "NewsMediaOrganization",
            "@id": "https://knowyourmeme.com#organization",
            "name": "Know Your Meme",
            "alternateName": "knowyourmeme.com",
            "url": "https://knowyourmeme.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://a.kym-cdn.com/assets/logo-4ec0c86f256ff6d8a714d5ef9eb5cc4e.jpg",
                "height": 720,
                "width": 720
            },
            "sameAs": [
                "https://en.wikipedia.org/wiki/Know_Your_Meme",
                "https://www.wikidata.org/wiki/Q2071334",
                "https://x.com/knowyourmeme",
                "https://www.facebook.com/knowyourmeme/",
                "https://www.instagram.com/knowyourmeme/",
                "https://www.youtube.com/channel/UCbrPqq29C9Q_TQP7OFFRzcw",
                "https://www.tiktok.com/@knowyourmeme"
            ],
            "foundingDate": "2007-11-25"
        }
    ]
}
/photos/
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://knowyourmeme.com",
    "potentialAction": {
        "@type": "SearchAction",
        "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://knowyourmeme.com/search?q={search_term_string}"
        },
        "query-input": "required name=search_term_string"
    }
}
/memes/
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://knowyourmeme.com",
    "potentialAction": {
        "@type": "SearchAction",
        "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://knowyourmeme.com/search?q={search_term_string}"
        },
        "query-input": "required name=search_term_string"
    }
}
/photos/trending/
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "url": "https://knowyourmeme.com",
    "potentialAction": {
        "@type": "SearchAction",
        "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://knowyourmeme.com/search?q={search_term_string}"
        },
        "query-input": "required name=search_term_string"
    }
}
🛡️ Trust Signals — external proof links that back the declared identity
54Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 24 2
/photos/ 11 2
/memes/ 8 2
/photos/trending/ 11 2