Identity & Authority: Kotaku – Signal Evidence & AI Readability

Kotaku

(https://kotaku.co.uk) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
15 Impact Weight: 15 / 100
100% Reputation

The site has no authority gaps, utilizing sophisticated JSON-LD schema that includes Organization and Person types. Named journalists like Zack Kotzer are presented with clear attribution, and the schema includes sameAs links to official social media properties. The technical implementation matches the positioning of a professional media outlet.

Performance claims are specific and verifiable, such as tracking the ‘lowest price ever’ for Govee RGBIC Light Bars or the ‘lowest price of the year’ for the DualSense Edge controller. There are no unsubstantiated ‘world-leading’ or ‘unrivaled’ claims typical of high-BS marketing sites. The site demonstrates its value through constant news updates rather than self-aggrandizing prose.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://kotaku.com/#article",
            "isPartOf": {
                "@id": "https://kotaku.com/"
            },
            "author": {
                "name": "Kotaku",
                "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
            },
            "headline": "Home",
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "mainEntityOfPage": {
                "@id": "https://kotaku.com/"
            },
            "wordCount": 1,
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://kotaku.com/",
            "url": "https://kotaku.com/",
            "name": "Kotaku - Gaming Reviews, News, Tips and More.",
            "isPartOf": {
                "@id": "https://kotaku.com/#website"
            },
            "about": {
                "@id": "https://kotaku.com/#organization"
            },
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "breadcrumb": {
                "@id": "https://kotaku.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://kotaku.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://kotaku.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://kotaku.com/#website",
            "url": "https://kotaku.com/",
            "name": "Kotaku",
            "description": "Gaming Reviews, News, Tips and More.",
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://kotaku.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://kotaku.com/#organization",
            "name": "Kotaku",
            "url": "https://kotaku.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/logo/image/",
                "url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "width": 1200,
                "height": 900,
                "caption": "Kotaku"
            },
            "image": {
                "@id": "https://kotaku.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/kotaku/",
                "https://x.com/Kotaku"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
            "name": "Kotaku",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "caption": "Kotaku"
            },
            "url": "https://kotaku.com/author/jkleis"
        }
    ]
}
/feed/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://kotaku.com/#article",
            "isPartOf": {
                "@id": "https://kotaku.com/"
            },
            "author": {
                "name": "Kotaku",
                "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
            },
            "headline": "Home",
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "mainEntityOfPage": {
                "@id": "https://kotaku.com/"
            },
            "wordCount": 1,
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://kotaku.com/",
            "url": "https://kotaku.com/",
            "name": "Kotaku - Gaming Reviews, News, Tips and More.",
            "isPartOf": {
                "@id": "https://kotaku.com/#website"
            },
            "about": {
                "@id": "https://kotaku.com/#organization"
            },
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "breadcrumb": {
                "@id": "https://kotaku.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://kotaku.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://kotaku.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://kotaku.com/#website",
            "url": "https://kotaku.com/",
            "name": "Kotaku",
            "description": "Gaming Reviews, News, Tips and More.",
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://kotaku.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://kotaku.com/#organization",
            "name": "Kotaku",
            "url": "https://kotaku.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/logo/image/",
                "url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "width": 1200,
                "height": 900,
                "caption": "Kotaku"
            },
            "image": {
                "@id": "https://kotaku.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/kotaku/",
                "https://x.com/Kotaku"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
            "name": "Kotaku",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "caption": "Kotaku"
            },
            "url": "https://kotaku.com/author/jkleis"
        }
    ]
}
/games/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://kotaku.com/#article",
            "isPartOf": {
                "@id": "https://kotaku.com/"
            },
            "author": {
                "name": "Kotaku",
                "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
            },
            "headline": "Home",
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "mainEntityOfPage": {
                "@id": "https://kotaku.com/"
            },
            "wordCount": 1,
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://kotaku.com/",
            "url": "https://kotaku.com/",
            "name": "Kotaku - Gaming Reviews, News, Tips and More.",
            "isPartOf": {
                "@id": "https://kotaku.com/#website"
            },
            "about": {
                "@id": "https://kotaku.com/#organization"
            },
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "breadcrumb": {
                "@id": "https://kotaku.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://kotaku.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://kotaku.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://kotaku.com/#website",
            "url": "https://kotaku.com/",
            "name": "Kotaku",
            "description": "Gaming Reviews, News, Tips and More.",
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://kotaku.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://kotaku.com/#organization",
            "name": "Kotaku",
            "url": "https://kotaku.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/logo/image/",
                "url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "width": 1200,
                "height": 900,
                "caption": "Kotaku"
            },
            "image": {
                "@id": "https://kotaku.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/kotaku/",
                "https://x.com/Kotaku"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
            "name": "Kotaku",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "caption": "Kotaku"
            },
            "url": "https://kotaku.com/author/jkleis"
        }
    ]
}
/download/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://kotaku.com/#article",
            "isPartOf": {
                "@id": "https://kotaku.com/"
            },
            "author": {
                "name": "Kotaku",
                "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
            },
            "headline": "Home",
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "mainEntityOfPage": {
                "@id": "https://kotaku.com/"
            },
            "wordCount": 1,
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://kotaku.com/",
            "url": "https://kotaku.com/",
            "name": "Kotaku - Gaming Reviews, News, Tips and More.",
            "isPartOf": {
                "@id": "https://kotaku.com/#website"
            },
            "about": {
                "@id": "https://kotaku.com/#organization"
            },
            "datePublished": "2025-07-03T12:38:21+00:00",
            "dateModified": "2026-05-30T21:47:04+00:00",
            "breadcrumb": {
                "@id": "https://kotaku.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://kotaku.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://kotaku.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://kotaku.com/#website",
            "url": "https://kotaku.com/",
            "name": "Kotaku",
            "description": "Gaming Reviews, News, Tips and More.",
            "publisher": {
                "@id": "https://kotaku.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://kotaku.com/?s={search_term_string}"
                    },
                    "query-input": "required name=search_term_string"
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://kotaku.com/#organization",
            "name": "Kotaku",
            "url": "https://kotaku.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/logo/image/",
                "url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
                "width": 1200,
                "height": 900,
                "caption": "Kotaku"
            },
            "image": {
                "@id": "https://kotaku.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/kotaku/",
                "https://x.com/Kotaku"
            ]
        },
        {
            "@type": "Person",
            "@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
            "name": "Kotaku",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://kotaku.com/#/schema/person/image/",
                "url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
                "caption": "Kotaku"
            },
            "url": "https://kotaku.com/author/jkleis"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
88Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 22 3
/feed/ 22 3
/games/ 22 3
/download/ 22 3