Kotaku
(https://kotaku.com) 📸 Data Snapshot: May 27, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site avoids trust theatre by focusing on internal editorial authority rather than unverified client testimonials. The review_count of 42 on the homepage refers to actual product reviews authored by staff, not suspicious ‘five-star’ customer ratings. A small 3-point deduction is applied for the lack of explicit outbound links to an external Press Council or ethics policy in the provided heading structure.
Proof density is high, with a significant ratio of verifiable facts to vague assertions. Every scanned article acts as a piece of substance, naming specific titles, developers, and retailers (Amazon, Apple Store). The ‘Deals’ page provides a high concentration of specific price comparisons, which serves as measurable proof of the site’s ‘Tips & More’ promise.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 42 | 3 |
| /deals/ | 13 | 3 |
| /latest/ | 31 | 3 |
| /entertainment/ | 18 | 3 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://kotaku.com/#article",
"isPartOf": {
"@id": "https://kotaku.com/"
},
"author": {
"name": "Kotaku",
"@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
},
"headline": "Home",
"datePublished": "2025-07-03T12:38:21+00:00",
"dateModified": "2026-05-26T22:29:18+00:00",
"mainEntityOfPage": {
"@id": "https://kotaku.com/"
},
"wordCount": 1,
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://kotaku.com/",
"url": "https://kotaku.com/",
"name": "Kotaku - Gaming Reviews, News, Tips and More.",
"isPartOf": {
"@id": "https://kotaku.com/#website"
},
"about": {
"@id": "https://kotaku.com/#organization"
},
"datePublished": "2025-07-03T12:38:21+00:00",
"dateModified": "2026-05-26T22:29:18+00:00",
"breadcrumb": {
"@id": "https://kotaku.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://kotaku.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://kotaku.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://kotaku.com/#website",
"url": "https://kotaku.com/",
"name": "Kotaku",
"description": "Gaming Reviews, News, Tips and More.",
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kotaku.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kotaku.com/#organization",
"name": "Kotaku",
"url": "https://kotaku.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/logo/image/",
"url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"width": 1200,
"height": 900,
"caption": "Kotaku"
},
"image": {
"@id": "https://kotaku.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/kotaku/",
"https://x.com/Kotaku"
]
},
{
"@type": "Person",
"@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
"name": "Kotaku",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
"caption": "Kotaku"
},
"url": "https://kotaku.com/author/jkleis"
}
]
}
/deals/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://kotaku.com/deals",
"url": "https://kotaku.com/deals",
"name": "Deals Archives - Kotaku",
"isPartOf": {
"@id": "https://kotaku.com/#website"
},
"primaryImageOfPage": {
"@id": "https://kotaku.com/deals#primaryimage"
},
"image": {
"@id": "https://kotaku.com/deals#primaryimage"
},
"thumbnailUrl": "https://kotaku.com/app/uploads/2026/05/ASUS-TUF-Gaming.jpg",
"breadcrumb": {
"@id": "https://kotaku.com/deals#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/deals#primaryimage",
"url": "https://kotaku.com/app/uploads/2026/05/ASUS-TUF-Gaming.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2026/05/ASUS-TUF-Gaming.jpg",
"width": 1500,
"height": 1000,
"caption": "© Amazon"
},
{
"@type": "BreadcrumbList",
"@id": "https://kotaku.com/deals#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kotaku.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Deals"
}
]
},
{
"@type": "WebSite",
"@id": "https://kotaku.com/#website",
"url": "https://kotaku.com/",
"name": "Kotaku",
"description": "Gaming Reviews, News, Tips and More.",
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kotaku.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kotaku.com/#organization",
"name": "Kotaku",
"url": "https://kotaku.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/logo/image/",
"url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"width": 1200,
"height": 900,
"caption": "Kotaku"
},
"image": {
"@id": "https://kotaku.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/kotaku/",
"https://x.com/Kotaku"
]
}
]
}
/latest/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://kotaku.com/latest#article",
"isPartOf": {
"@id": "https://kotaku.com/latest"
},
"author": {
"name": "Kotaku",
"@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9"
},
"headline": "Latest",
"datePublished": "2025-07-03T12:38:21+00:00",
"dateModified": "2026-04-08T14:17:13+00:00",
"mainEntityOfPage": {
"@id": "https://kotaku.com/latest"
},
"wordCount": 1,
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": [
"WebPage",
"CollectionPage"
],
"@id": "https://kotaku.com/latest",
"url": "https://kotaku.com/latest",
"name": "Latest - Kotaku",
"isPartOf": {
"@id": "https://kotaku.com/#website"
},
"datePublished": "2025-07-03T12:38:21+00:00",
"dateModified": "2026-04-08T14:17:13+00:00",
"breadcrumb": {
"@id": "https://kotaku.com/latest#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://kotaku.com/latest#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kotaku.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Latest"
}
]
},
{
"@type": "WebSite",
"@id": "https://kotaku.com/#website",
"url": "https://kotaku.com/",
"name": "Kotaku",
"description": "Gaming Reviews, News, Tips and More.",
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kotaku.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kotaku.com/#organization",
"name": "Kotaku",
"url": "https://kotaku.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/logo/image/",
"url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"width": 1200,
"height": 900,
"caption": "Kotaku"
},
"image": {
"@id": "https://kotaku.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/kotaku/",
"https://x.com/Kotaku"
]
},
{
"@type": "Person",
"@id": "https://kotaku.com/#/schema/person/70c4bdd475f28797469306bcb2a83ea9",
"name": "Kotaku",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/person/image/",
"url": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/df6aa61dd89286f95887d3899375f3b0?s=96&d=mm&r=g",
"caption": "Kotaku"
},
"url": "https://kotaku.com/author/jkleis"
}
]
}
/entertainment/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://kotaku.com/entertainment",
"url": "https://kotaku.com/entertainment",
"name": "Entertainment Archives - Kotaku",
"isPartOf": {
"@id": "https://kotaku.com/#website"
},
"primaryImageOfPage": {
"@id": "https://kotaku.com/entertainment#primaryimage"
},
"image": {
"@id": "https://kotaku.com/entertainment#primaryimage"
},
"thumbnailUrl": "https://kotaku.com/app/uploads/2026/05/colbet.jpg",
"breadcrumb": {
"@id": "https://kotaku.com/entertainment#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/entertainment#primaryimage",
"url": "https://kotaku.com/app/uploads/2026/05/colbet.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2026/05/colbet.jpg",
"width": 1552,
"height": 892,
"caption": "CBS"
},
{
"@type": "BreadcrumbList",
"@id": "https://kotaku.com/entertainment#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://kotaku.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Entertainment"
}
]
},
{
"@type": "WebSite",
"@id": "https://kotaku.com/#website",
"url": "https://kotaku.com/",
"name": "Kotaku",
"description": "Gaming Reviews, News, Tips and More.",
"publisher": {
"@id": "https://kotaku.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://kotaku.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://kotaku.com/#organization",
"name": "Kotaku",
"url": "https://kotaku.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://kotaku.com/#/schema/logo/image/",
"url": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"contentUrl": "https://kotaku.com/app/uploads/2025/07/kotaku-1200x900-1.jpg",
"width": 1200,
"height": 900,
"caption": "Kotaku"
},
"image": {
"@id": "https://kotaku.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/kotaku/",
"https://x.com/Kotaku"
]
}
]
}
This page presents a snapshot of public data from Kotaku, captured on May 27, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Kotaku: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://kotaku.com to view the most current version of its content and see directly what this company is about and what it offers.