Mom's Choice Awards
(https://momschoiceawards.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
4
Impact Weight: 15 / 100
27% Reputation
There is a notable authority gap regarding the evaluation panel; the site references award-winning favorites but fails to provide Person schema or sameAs links for the individuals making these selections. While the Organization schema is present, it lacks the granularity required to verify the technical credibility of the benchmark of excellence claim, and the technical implementation is marred by a broken heading hierarchy where the H1 is assigned to a slider product rather than the brand entity.
The marketing tone emphasizes the prestige and global trust of the seal, yet the body text of the application page focuses on discounts and email list sign-ups. This creates a disconnect between the claim of being a global authority and the functional reality of a discount-driven lead generation funnel for the award application fee.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://momschoiceawards.com/#organization",
"name": "Mom's Choice Awards",
"url": "https://momschoiceawards.com/"
},
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/#webpage",
"url": "https://momschoiceawards.com/",
"name": "Home - Mom's Choice Awards",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"breadcrumb": {
"@id": "https://momschoiceawards.com/#breadcrumblist"
},
"datePublished": "2016-12-05T19:48:34-05:00",
"dateModified": "2026-05-20T08:54:23-04:00"
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"inLanguage": "en-US",
"publisher": {
"@id": "https://momschoiceawards.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/",
"url": "https://momschoiceawards.com/",
"name": "Home - Mom's Choice Awards",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"primaryImageOfPage": {
"@id": "https://momschoiceawards.com/#primaryimage"
},
"image": {
"@id": "https://momschoiceawards.com/#primaryimage"
},
"thumbnailUrl": "https://momschoiceawards.com/mca_spring2016_slider01_1136x431/",
"datePublished": "2016-12-06T00:48:34+00:00",
"dateModified": "2026-05-20T12:54:23+00:00",
"breadcrumb": {
"@id": "https://momschoiceawards.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://momschoiceawards.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://momschoiceawards.com/#primaryimage",
"url": "https://momschoiceawards.com/mca_spring2016_slider01_1136x431/",
"contentUrl": "https://momschoiceawards.com/mca_spring2016_slider01_1136x431/"
},
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://momschoiceawards.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
/contact/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/contact/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com/contact/#listItem",
"name": "Contact Us"
}
},
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com/contact/#listItem",
"position": 2,
"name": "Contact Us",
"previousItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://momschoiceawards.com/#organization",
"name": "Mom's Choice Awards",
"url": "https://momschoiceawards.com/"
},
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/contact/#webpage",
"url": "https://momschoiceawards.com/contact/",
"name": "Contact Us - Mom's Choice Awards",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"breadcrumb": {
"@id": "https://momschoiceawards.com/contact/#breadcrumblist"
},
"datePublished": "2022-05-24T22:14:57-04:00",
"dateModified": "2022-10-06T17:51:33-04:00"
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"inLanguage": "en-US",
"publisher": {
"@id": "https://momschoiceawards.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/contact/",
"url": "https://momschoiceawards.com/contact/",
"name": "Contact Us - Mom's Choice Awards",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"datePublished": "2022-05-25T02:14:57+00:00",
"dateModified": "2022-10-06T21:51:33+00:00",
"breadcrumb": {
"@id": "https://momschoiceawards.com/contact/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://momschoiceawards.com/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://momschoiceawards.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
/apply/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/apply/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com/apply/#listItem",
"name": "Apply"
}
},
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com/apply/#listItem",
"position": 2,
"name": "Apply",
"previousItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://momschoiceawards.com/#organization",
"name": "Mom's Choice Awards",
"url": "https://momschoiceawards.com/"
},
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/apply/#webpage",
"url": "https://momschoiceawards.com/apply/",
"name": "Apply - Mom's Choice Awards",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"breadcrumb": {
"@id": "https://momschoiceawards.com/apply/#breadcrumblist"
},
"datePublished": "2017-04-11T15:22:00-04:00",
"dateModified": "2024-09-13T16:22:50-04:00"
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"inLanguage": "en-US",
"publisher": {
"@id": "https://momschoiceawards.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/apply/",
"url": "https://momschoiceawards.com/apply/",
"name": "Apply - Mom's Choice Awards",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"datePublished": "2017-04-11T19:22:00+00:00",
"dateModified": "2024-09-13T20:22:50+00:00",
"breadcrumb": {
"@id": "https://momschoiceawards.com/apply/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://momschoiceawards.com/apply/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/apply/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Apply"
}
]
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://momschoiceawards.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
/mca/home/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/login/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com/login/#listItem",
"name": "Login to Mom’s Choice Awards"
}
},
{
"@type": "ListItem",
"@id": "https://momschoiceawards.com/login/#listItem",
"position": 2,
"name": "Login to Mom’s Choice Awards",
"previousItem": {
"@type": "ListItem",
"@id": "https://momschoiceawards.com#listItem",
"name": "Home"
}
}
]
},
{
"@type": "Organization",
"@id": "https://momschoiceawards.com/#organization",
"name": "Mom's Choice Awards",
"url": "https://momschoiceawards.com/"
},
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/login/#webpage",
"url": "https://momschoiceawards.com/login/",
"name": "Login to Mom’s Choice Awards - Mom's Choice Awards",
"inLanguage": "en-US",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"breadcrumb": {
"@id": "https://momschoiceawards.com/login/#breadcrumblist"
},
"datePublished": "2019-08-04T11:10:12-04:00",
"dateModified": "2019-08-04T11:17:01-04:00"
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"inLanguage": "en-US",
"publisher": {
"@id": "https://momschoiceawards.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://momschoiceawards.com/login/",
"url": "https://momschoiceawards.com/login/",
"name": "Login to Mom's Choice Awards - Mom's Choice Awards",
"isPartOf": {
"@id": "https://momschoiceawards.com/#website"
},
"datePublished": "2019-08-04T15:10:12+00:00",
"dateModified": "2019-08-04T15:17:01+00:00",
"breadcrumb": {
"@id": "https://momschoiceawards.com/login/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://momschoiceawards.com/login/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://momschoiceawards.com/login/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://momschoiceawards.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Login to Mom’s Choice Awards"
}
]
},
{
"@type": "WebSite",
"@id": "https://momschoiceawards.com/#website",
"url": "https://momschoiceawards.com/",
"name": "Mom's Choice Awards",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://momschoiceawards.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
15Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /contact/ | 3 | 1 |
| /apply/ | 7 | 1 |
| /mca/home/ | 3 | 5 |
Explore the other reputation pillars for Mom's Choice Awards
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Mom's Choice Awards, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Mom's Choice Awards: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://momschoiceawards.com to view the most current version of its content and see directly what this company is about and what it offers.