Moon and Back
(https://moonandback.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the schema_json identifies Richard J. Bartlett and Amy Boyington as Person entities, there are no sameAs links to verify their professional footprints outside of this domain. The claim of Bartlett being an ‘Astronomy Advisor’ lacks a specific professional background, such as academic credentials or membership in astronomical societies, in the structured data. The Maine address provided is a commercial mail-receiving facility (Kennebunk, ME), which creates a disconnect between the ‘Editorial Team’ persona and the physical operational transparency.
The site makes bold claims of having conducted ‘Expert Comparisons’ and ‘Hands-On Reviews’ (e.g., ‘we put it through the wringer’), yet the text often defaults to generic descriptions rather than proprietary test data. There is a disconnect between the authoritative ‘Expert’ tone and the lack of a documented, granular testing methodology for the drones and binoculars. Performance assertions like ‘identify the best of the best’ are made without providing the specific scoring metrics or comparison tables to back the rankings.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": [
"Organization",
"Person"
],
"@id": "https://moonandback.com/#person",
"name": "Moon and Back",
"url": "https://moonandback.com"
},
{
"@type": "WebSite",
"@id": "https://moonandback.com/#website",
"url": "https://moonandback.com",
"name": "Moon and Back",
"publisher": {
"@id": "https://moonandback.com/#person"
},
"inLanguage": "en-US",
"potentialAction": {
"@type": "SearchAction",
"target": "https://moonandback.com/?s={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@type": "WebPage",
"@id": "https://moonandback.com/#webpage",
"url": "https://moonandback.com/",
"name": "Astronomy Tools & Tips | Moon And Back",
"datePublished": "2021-02-05T12:48:38+00:00",
"dateModified": "2023-10-26T15:58:48+00:00",
"about": {
"@id": "https://moonandback.com/#person"
},
"isPartOf": {
"@id": "https://moonandback.com/#website"
},
"inLanguage": "en-US"
},
{
"@type": "Person",
"@id": "https://moonandback.com/author/amy-boyington/",
"name": "Amy Boyington",
"url": "https://moonandback.com/author/amy-boyington/",
"image": {
"@type": "ImageObject",
"@id": "https://secure.gravatar.com/avatar/7558f8808178753d7c9a65e471a06581?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/7558f8808178753d7c9a65e471a06581?s=96&d=mm&r=g",
"caption": "Amy Boyington",
"inLanguage": "en-US"
}
},
{
"@type": "Article",
"headline": "Astronomy Tools & Tips | Moon And Back",
"dateModified": "2023-10-26T15:58:48+00:00",
"author": {
"@id": "https://moonandback.com/author/amy-boyington/",
"name": "Amy Boyington"
},
"publisher": {
"@id": "https://moonandback.com/#person"
},
"name": "Astronomy Tools & Tips | Moon And Back",
"@id": "https://moonandback.com/#richSnippet",
"isPartOf": {
"@id": "https://moonandback.com/#webpage"
},
"inLanguage": "en-US",
"mainEntityOfPage": {
"@id": "https://moonandback.com/#webpage"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Portland Rd Ste 7 - 1006",
"addressLocality": "Kennebunk",
"addressRegion": "ME",
"postalCode": "04043-6660",
"addressCountry": "United States"
}
}
]
/category/astronomy/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Person",
"@id": "https://moonandback.com/#person",
"name": "Moon and Back",
"url": "https://moonandback.com"
},
{
"@type": "WebSite",
"@id": "https://moonandback.com/#website",
"url": "https://moonandback.com",
"name": "Moon and Back",
"publisher": {
"@id": "https://moonandback.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://moonandback.com/category/astronomy/#webpage",
"url": "https://moonandback.com/category/astronomy/",
"name": "Astronomy - Moon And Back",
"isPartOf": {
"@id": "https://moonandback.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org",
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Portland Rd Ste 7 - 1006",
"addressLocality": "Kennebunk",
"addressRegion": "ME",
"postalCode": "04043-6660",
"addressCountry": "United States"
}
}
]
/category/drones/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Person",
"@id": "https://moonandback.com/#person",
"name": "Moon and Back",
"url": "https://moonandback.com"
},
{
"@type": "WebSite",
"@id": "https://moonandback.com/#website",
"url": "https://moonandback.com",
"name": "Moon and Back",
"publisher": {
"@id": "https://moonandback.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://moonandback.com/category/drones/#webpage",
"url": "https://moonandback.com/category/drones/",
"name": "Drones - Moon And Back",
"isPartOf": {
"@id": "https://moonandback.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org",
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Portland Rd Ste 7 - 1006",
"addressLocality": "Kennebunk",
"addressRegion": "ME",
"postalCode": "04043-6660",
"addressCountry": "United States"
}
}
]
/articles/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Person",
"@id": "https://moonandback.com/#person",
"name": "Moon and Back",
"url": "https://moonandback.com"
},
{
"@type": "WebSite",
"@id": "https://moonandback.com/#website",
"url": "https://moonandback.com",
"name": "Moon and Back",
"publisher": {
"@id": "https://moonandback.com/#person"
},
"inLanguage": "en-US"
},
{
"@type": "CollectionPage",
"@id": "https://moonandback.com/articles/#webpage",
"url": "https://moonandback.com/articles/",
"name": "Articles - Moon And Back",
"isPartOf": {
"@id": "https://moonandback.com/#website"
},
"inLanguage": "en-US"
}
]
},
{
"@context": "http://schema.org",
"@type": "Place",
"address": {
"@type": "PostalAddress",
"streetAddress": "45 Portland Rd Ste 7 - 1006",
"addressLocality": "Kennebunk",
"addressRegion": "ME",
"postalCode": "04043-6660",
"addressCountry": "United States"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 27 | 1 |
| /category/astronomy/ | 42 | 2 |
| /category/drones/ | 42 | 2 |
| /articles/ | 55 | 2 |
This page presents a snapshot of public data from Moon and Back, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Moon and Back: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://moonandback.com to view the most current version of its content and see directly what this company is about and what it offers.