Muscle & Fitness
(https://muscleandfitness.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
While the site names experts like Dr. Will Bulsiewicz and IFBB Pro John Jewett, the schema_json lacks Person properties to verify their credentials or provide sameAs links to their academic or professional histories. The technical implementation is clean with clear Organization schema, but the lack of granular authorship in the structured data is a notable authority gap for a health-focused publication.
There is a slight disconnect between the marketing tone of ‘expert fitness tips’ and the prevalence of sponsored content, such as ‘The Enhanced Games’ and ‘Linear Bar,’ which are presented within the main content feed. Bold claims like transform your inner thighs—fast lack the longitudinal studies or named case studies required to back the ‘fast’ performance claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.muscleandfitness.com/#webpage",
"publisher": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"isPartOf": {
"@id": "https://www.muscleandfitness.com/#website"
},
"mainEntityOfPage": "https://www.muscleandfitness.com/"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com",
"parentOrganization": "JW Media",
"logo": {
"@type": "ImageObject",
"url": "https://www.muscleandfitness.com/wp-content/themes/muscle-and-fitness/assets/source/images/logo.png"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2025 S Airport Road",
"addresslocality": "Chandler",
"postalCode": "AZ 85286"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag",
"https://www.pinterest.com/musclefitness/",
"https://plus.google.com/b/110851804204006304073/+muscleandfitness",
"https://www.pinterest.com/musclefitness/",
"https://twitter.com/muscle_fitness",
"https://www.youtube.com/channel/UCwi9teS8XW21G3hhct5SJgw"
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.muscleandfitness.com/",
"url": "https://www.muscleandfitness.com/",
"name": "Build Muscle, Burn Fat & Boost Performance | Expert Fitness Tips | Muscle & Fitness",
"isPartOf": {
"@id": "https://www.muscleandfitness.com/#website"
},
"about": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"description": "Get expert advice on bodybuilding, workouts, supplements, and nutrition. Build muscle, boost performance, and stay updated with the latest fitness trends.",
"breadcrumb": {
"@id": "https://www.muscleandfitness.com/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muscleandfitness.com/#breadcrumb",
"itemListElement": []
},
{
"@type": "WebSite",
"@id": "https://www.muscleandfitness.com/#website",
"url": "https://www.muscleandfitness.com/",
"name": "Muscle & Fitness",
"description": "Workouts, Nutrition Tips, Supplements & Advice",
"publisher": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.muscleandfitness.com/#organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"width": 984,
"height": 984,
"caption": "Muscle & Fitness"
},
"image": {
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag/",
"https://x.com/muscle_fitness",
"https://www.instagram.com/muscleandfitness/?hl=en"
]
}
]
}
]
/category/nutrition/healthy-eating/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#webpage",
"publisher": {
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#organization"
},
"isPartOf": {
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#website"
},
"mainEntityOfPage": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com",
"parentOrganization": "JW Media",
"logo": {
"@type": "ImageObject",
"url": "https://www.muscleandfitness.com/wp-content/themes/muscle-and-fitness/assets/source/images/logo.png"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2025 S Airport Road",
"addresslocality": "Chandler",
"postalCode": "AZ 85286"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag",
"https://www.pinterest.com/musclefitness/",
"https://plus.google.com/b/110851804204006304073/+muscleandfitness",
"https://www.pinterest.com/musclefitness/",
"https://twitter.com/muscle_fitness",
"https://www.youtube.com/channel/UCwi9teS8XW21G3hhct5SJgw"
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/",
"url": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/",
"name": "Healthy Eating Archives - Muscle & Fitness",
"isPartOf": {
"@id": "https://www.muscleandfitness.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#primaryimage"
},
"image": {
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/Healthy-and-delicious-Cottage-Cheese-in-a-bowl-.jpg?quality=86&strip=all",
"breadcrumb": {
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#primaryimage",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/Healthy-and-delicious-Cottage-Cheese-in-a-bowl-.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/Healthy-and-delicious-Cottage-Cheese-in-a-bowl-.jpg?quality=86&strip=all",
"width": 1109,
"height": 614,
"caption": "Healthy and delicious Cottage Cheese in a bowl"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muscleandfitness.com/category/nutrition/healthy-eating/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Nutrition",
"item": "https://www.muscleandfitness.com/category/nutrition/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Healthy Eating"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.muscleandfitness.com/#website",
"url": "https://www.muscleandfitness.com/",
"name": "Muscle & Fitness",
"description": "Workouts, Nutrition Tips, Supplements & Advice",
"publisher": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.muscleandfitness.com/#organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"width": 984,
"height": 984,
"caption": "Muscle & Fitness"
},
"image": {
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag/",
"https://x.com/muscle_fitness",
"https://www.instagram.com/muscleandfitness/?hl=en"
]
}
]
}
]
/videos/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.muscleandfitness.com/videos/#webpage",
"publisher": {
"@id": "https://www.muscleandfitness.com/videos/#organization"
},
"isPartOf": {
"@id": "https://www.muscleandfitness.com/videos/#website"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com",
"parentOrganization": "JW Media",
"logo": {
"@type": "ImageObject",
"url": "https://www.muscleandfitness.com/wp-content/themes/muscle-and-fitness/assets/source/images/logo.png"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2025 S Airport Road",
"addresslocality": "Chandler",
"postalCode": "AZ 85286"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag",
"https://www.pinterest.com/musclefitness/",
"https://plus.google.com/b/110851804204006304073/+muscleandfitness",
"https://www.pinterest.com/musclefitness/",
"https://twitter.com/muscle_fitness",
"https://www.youtube.com/channel/UCwi9teS8XW21G3hhct5SJgw"
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.muscleandfitness.com/videos/",
"url": "https://www.muscleandfitness.com/videos/",
"name": "Workout Videos, Celebrity Interviews & Feature Series | Muscle & Fitness",
"isPartOf": {
"@id": "https://www.muscleandfitness.com/#website"
},
"datePublished": "2020-04-02T10:12:09+00:00",
"dateModified": "2024-02-21T15:13:33+00:00",
"description": "Watch videos to help maximize your fitness efforts. M&F is your ultimate source for full workouts, nutrition advice and the information you need to accomplish your goals.",
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.muscleandfitness.com/videos/"
]
}
]
},
{
"@type": "WebSite",
"@id": "https://www.muscleandfitness.com/#website",
"url": "https://www.muscleandfitness.com/",
"name": "Muscle & Fitness",
"description": "Workouts, Nutrition Tips, Supplements & Advice",
"publisher": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.muscleandfitness.com/#organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"width": 984,
"height": 984,
"caption": "Muscle & Fitness"
},
"image": {
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag/",
"https://x.com/muscle_fitness",
"https://www.instagram.com/muscleandfitness/?hl=en"
]
}
]
}
]
/category/athletes-celebrities/pro-tips/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#webpage",
"publisher": {
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#organization"
},
"isPartOf": {
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#website"
},
"mainEntityOfPage": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/"
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com",
"parentOrganization": "JW Media",
"logo": {
"@type": "ImageObject",
"url": "https://www.muscleandfitness.com/wp-content/themes/muscle-and-fitness/assets/source/images/logo.png"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "2025 S Airport Road",
"addresslocality": "Chandler",
"postalCode": "AZ 85286"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag",
"https://www.pinterest.com/musclefitness/",
"https://plus.google.com/b/110851804204006304073/+muscleandfitness",
"https://www.pinterest.com/musclefitness/",
"https://twitter.com/muscle_fitness",
"https://www.youtube.com/channel/UCwi9teS8XW21G3hhct5SJgw"
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/",
"url": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/",
"name": "Pro Tips Archives - Muscle & Fitness",
"isPartOf": {
"@id": "https://www.muscleandfitness.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#primaryimage"
},
"image": {
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/SEAC-David-Isom-giving-a-speech-to-the-general-public-copy.jpg?quality=86&strip=all",
"breadcrumb": {
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#primaryimage",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/SEAC-David-Isom-giving-a-speech-to-the-general-public-copy.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2026/05/SEAC-David-Isom-giving-a-speech-to-the-general-public-copy.jpg?quality=86&strip=all",
"width": 1109,
"height": 614,
"caption": "SEAC David Isom giving a speech to the general public copy"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.muscleandfitness.com/category/athletes-celebrities/pro-tips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Athletes & Celebrities",
"item": "https://www.muscleandfitness.com/category/athletes-celebrities/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pro Tips"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.muscleandfitness.com/#website",
"url": "https://www.muscleandfitness.com/",
"name": "Muscle & Fitness",
"description": "Workouts, Nutrition Tips, Supplements & Advice",
"publisher": {
"@id": "https://www.muscleandfitness.com/#organization"
},
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.muscleandfitness.com/#organization",
"name": "Muscle & Fitness",
"url": "https://www.muscleandfitness.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/",
"url": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"contentUrl": "https://i0.wp.com/www.muscleandfitness.com/wp-content/uploads/2024/04/MF-Circle-Blk-Wht.jpg?quality=86&strip=all",
"width": 984,
"height": 984,
"caption": "Muscle & Fitness"
},
"image": {
"@id": "https://www.muscleandfitness.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/MuscleandFitnessMag/",
"https://x.com/muscle_fitness",
"https://www.instagram.com/muscleandfitness/?hl=en"
]
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
8Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 3 |
| /category/nutrition/healthy-eating/ | 2 | 3 |
| /videos/ | 2 | 3 |
| /category/athletes-celebrities/pro-tips/ | 2 | 3 |
Explore the other reputation pillars for Muscle & Fitness
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Muscle & Fitness, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Muscle & Fitness: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://muscleandfitness.com to view the most current version of its content and see directly what this company is about and what it offers.