Identity & Authority: Narcity – Signal Evidence & AI Readability

Narcity

(https://www.narcity.com) 📸 Data Snapshot: May 16, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

The Authority Gaps are minimal due to the comprehensive use of Person schema for journalists like Lisa Belmonte and Madeline Forsyth, linking to their educational credentials and professional histories. Each author has a verifiable digital footprint within the Narcity domain, including a portfolio of ‘Latest by’ articles and specific professional background (e.g., Bachelor of Journalism from TMU). The technical implementation is clean, with no broken heading hierarchies or missing schema identity links, supporting the site’s claim of being a professional newsroom.

The site avoids high-level corporate performance claims, focusing instead on consumer-facing value. The primary disconnect lies in the discrepancy between qualitative superlatives (e.g., ‘most beautiful,’ ‘best place to live’) and the subjective evidence used to support them. In the ‘Money’ section, the site demonstrates its claims effectively through price comparisons, but in ‘Travel,’ the marketing tone for destinations is significantly louder than the provided proof, which often consists of curated Instagram photos rather than original investigative work.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "alternateName": "",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.narcity.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNjQzMTY4MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTgyOTM2ODYzNH0.mERQhAsAJ6t9S8Ev7OAORvD3ktVVGLmHk3d9kJIc0Kg/image.png?width=210"
        },
        "name": "Narcity",
        "sameAs": [
            "https://www.pinterest.ca/NarcityMedia/",
            "https://www.instagram.com/narcitycanada/",
            "https://www.facebook.com/NarcityCanada/",
            "https://www.linkedin.com/company/narcity-media",
            "https://twitter.com/narcitycanada",
            "https://www.youtube.com/narcity"
        ],
        "url": "https://www.narcity.com/"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Narcity",
        "potentialAction": {
            "@type": "SearchAction",
            "query-input": "required name=search_term_string",
            "target": "https://www.narcity.com/search?q={search_term_string}"
        },
        "url": "https://www.narcity.com/"
    }
]
/author/madeline-forsyth/
{
    "@context": "https://schema.org",
    "@id": "https://www.narcity.com/author/madeline-forsyth/#person",
    "@type": "Person",
    "description": "Lead Writer Madeline Forsyth is a Toronto-based Lead Writer for Narcity Media. After earning her B.A. (Hons) at Queen's University, she spent a year travelling much of the world as a flight attendant. Now, she uses her experience in the travel industry and passion for writing to share stories about buzzworthy events and adventures across Canada and the globe. Madeline has been published in PopSugar and has interviewed sports and entertainment personalities for Narcity. She has covered and photographed restaurant openings as well as event launches such as the world premiere of the Dr. Seuss Experience. Some of her favourite things to write about include charming small towns and anything to do with Harry Potter.",
    "identifier": "21499313",
    "image": {
        "@type": "ImageObject",
        "url": "https://www.narcity.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNjkyMDAzNi9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTg0MTE4MzE1NH0.TbiM4K2Zn5xNxJlPzX09l2-9983cFgbPGYxNy01V8-c/image.jpg?width=210"
    },
    "mainEntityOfPage": {
        "@id": "https://www.narcity.com/author/madeline-forsyth/#webpage",
        "@type": [
            "WebPage",
            "ProfilePage"
        ],
        "description": "Lead Writer Madeline Forsyth is a Toronto-based Lead Writer for Narcity Media. After earning her B.A. (Hons) at Queen's University, she spent a year travelling much of the world as a flight attendant. Now, she uses her experience in the travel industry and passion for writing to share stories about buzzworthy events and adventures across Canada and the globe. Madeline has been published in PopSugar and has interviewed sports and entertainment personalities for Narcity. She has covered and photographed restaurant openings as well as event launches such as the world premiere of the Dr. Seuss Experience. Some of her favourite things to write about include charming small towns and anything to do with Harry Potter.",
        "isPartOf": {
            "@id": "https://www.narcity.com#website",
            "@type": "WebSite",
            "description": "",
            "name": "Narcity",
            "publisher": {
                "@type": "Organization",
                "image": {
                    "@type": "ImageObject",
                    "url": "https://www.narcity.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNjQzMTY4MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTgyOTM2ODYzNH0.mERQhAsAJ6t9S8Ev7OAORvD3ktVVGLmHk3d9kJIc0Kg/image.png?width=210"
                },
                "name": "Narcity",
                "sameAs": [
                    "https://www.pinterest.ca/NarcityMedia/",
                    "https://www.instagram.com/narcitycanada/",
                    "https://www.facebook.com/NarcityCanada/",
                    "https://www.linkedin.com/company/narcity-media",
                    "https://twitter.com/narcitycanada",
                    "https://www.youtube.com/narcity"
                ]
            },
            "url": "https://www.narcity.com"
        },
        "name": "Madeline Forsyth",
        "url": "https://www.narcity.com/author/madeline-forsyth/"
    },
    "name": "Madeline Forsyth",
    "url": "https://www.narcity.com/author/madeline-forsyth/"
}
/author/lisa-belmonte/
{
    "@context": "https://schema.org",
    "@id": "https://www.narcity.com/author/lisa-belmonte/#person",
    "@type": "Person",
    "description": "Senior Writer Lisa Belmonte (she/her) is a Senior Writer with Narcity Media. After graduating with a Bachelor of Journalism from Toronto Metropolitan University (formerly Ryerson University), she joined the Narcity team. Lisa covers news and notices from across the country from a Canada-wide perspective. Her early coverage of the COVID-19 pandemic earned Narcity its first-ever national journalism award nomination.",
    "identifier": "21499311",
    "image": {
        "@type": "ImageObject",
        "url": "https://www.narcity.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNjA4NTk0OC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTgzOTI5NTE4Mn0.4kkvbRhNJWR5dm7TkdjEq4ideJRPxOT17CLlEumoZhE/image.jpg?width=210"
    },
    "mainEntityOfPage": {
        "@id": "https://www.narcity.com/author/lisa-belmonte/#webpage",
        "@type": [
            "WebPage",
            "ProfilePage"
        ],
        "description": "Senior Writer Lisa Belmonte (she/her) is a Senior Writer with Narcity Media. After graduating with a Bachelor of Journalism from Toronto Metropolitan University (formerly Ryerson University), she joined the Narcity team. Lisa covers news and notices from across the country from a Canada-wide perspective. Her early coverage of the COVID-19 pandemic earned Narcity its first-ever national journalism award nomination.",
        "isPartOf": {
            "@id": "https://www.narcity.com#website",
            "@type": "WebSite",
            "description": "",
            "name": "Narcity",
            "publisher": {
                "@type": "Organization",
                "image": {
                    "@type": "ImageObject",
                    "url": "https://www.narcity.com/media-library/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yNjQzMTY4MS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTgyOTM2ODYzNH0.mERQhAsAJ6t9S8Ev7OAORvD3ktVVGLmHk3d9kJIc0Kg/image.png?width=210"
                },
                "name": "Narcity",
                "sameAs": [
                    "https://www.pinterest.ca/NarcityMedia/",
                    "https://www.instagram.com/narcitycanada/",
                    "https://www.facebook.com/NarcityCanada/",
                    "https://www.linkedin.com/company/narcity-media",
                    "https://twitter.com/narcitycanada",
                    "https://www.youtube.com/narcity"
                ]
            },
            "url": "https://www.narcity.com"
        },
        "name": "Lisa Belmonte",
        "url": "https://www.narcity.com/author/lisa-belmonte/"
    },
    "name": "Lisa Belmonte",
    "url": "https://www.narcity.com/author/lisa-belmonte/"
}
/toronto/tried-burger-major-canadian-fast-food-chains-clear-worst/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com",
                    "name": "Canada"
                },
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/Ontario",
                    "name": "Ontario"
                },
                "position": 2
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/Toronto",
                    "name": "Toronto"
                },
                "position": 3
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/Toronto/eat-drink",
                    "name": "Eat-and-Drink"
                },
                "position": 4
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/tag/taste-test",
                    "name": "Taste Test"
                },
                "position": 5
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/toronto/tried-burger-major-canadian-fast-food-chains-clear-worst",
                    "@type": "WebPage",
                    "name": "I tried burgers from these 3 major Canadian fast-food chains and there's a clear worst"
                },
                "position": 5
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "Believe it or not, A&W was founded over a hundred years ago, beginning in California before becoming a pioneer in the fast food industry.You can taste that old-fashioned mentality when you bite into one of their burgers: patties are fairly basic and thinner than the chunky monsters everyone started making in the 2000s, and topped with all the classic fixin's. I'm normally a spicy chicken gal — if you are, too, I highly recommend the Chubby Chicken burger — but I opted for a nice basic burger with a slice of crispy bacon this time around. If nothing else, it tasted like the kind of burger your dad would slap on the barbecue in the middle of summer after a day at the beach, proving once again the enduring power of a classic. Fond memories aside, it was enough for a meal (albeit a smaller one), so I felt like I definitely got my bang for my buck.The only thing missing was a nice crunchy pickle (and maybe a milkshake).Rating: 4 out of 5",
                    "name": "A&W"
                },
                "name": "A&W",
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "Unlike some burgers that need a tangy sauce or some funky toppings to add the je ne sais quoi, Wendy's patties are confident enough to stand on their own two feet. They're juicier than both McD's and A&W and topped with a good amount of lettuce, tomato, onion, and mayo. And what's this, hidden beneath the top half of a pillowy, glossy bun? Several pickle slices — hallelujah!!! Even on a basic burger like this, I still felt like I got the complete experience – no upsell necessary. Though the chain has undergone several decades of changes, a few things remain unchanged, like the iconic square patties and the fact that they never see the inside of a freezer. Rating: 5 out of 5",
                    "name": "Wendy's"
                },
                "name": "Wendy's",
                "position": 2
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "There is a time and a place for a classic McD's burger, and it's almost always at the end of a late night, with a belly full of drinks and a heart full of yearning. I have heard every concern. I've SEEN Supersize Me. I am aware that the cheese has a reputation as being less 'cheese' and more 'dairy product,' and I know that their fries are merely twiglet remains of potato. But that doesn't stop me from getting a ferocious craving for one of these iconic little stacks whenever the late-night munchies hit. It may not be the top of the food chain anymore, but the appeal of a classic McD's burger is about more than just trendiness or popularity — it's about the nostalgia that comes along with every bite. But nostalgia isn't always enough, TBH. I found this burger to be the least satisfying (like, I need two or three to fill my belly) of the three I tasted, and the wafer-thin patties just don't hit like they used to. I like to think that my palette has gotten a bit refined since I was 15, which means it's not really at the tippy-top of my list anymore, but that doesn't mean I can't still keep a special place in my heart reserved for a Quarter Pounder, a pack of nuggies, crispy fries, and an ice-cold Coke.Rating: 3 out of 5",
                    "name": "McDonald's"
                },
                "name": "McDonald's",
                "position": 3
            }
        ],
        "name": "I tried burgers from these 3 major Canadian fast-food chains and there's a clear worst",
        "url": "https://www.narcity.com/toronto/tried-burger-major-canadian-fast-food-chains-clear-worst"
    }
]
/lake-superior-ontario-most-beautiful-lake-sandy-beaches/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com",
                    "name": "Canada"
                },
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/Ontario",
                    "name": "Ontario"
                },
                "position": 2
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/travel",
                    "name": "Travel"
                },
                "position": 3
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/tag/lake-superior",
                    "name": "Lake Superior"
                },
                "position": 4
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.narcity.com/lake-superior-ontario-most-beautiful-lake-sandy-beaches",
                    "@type": "WebPage",
                    "name": "Ontario's 'most beautiful' lake is a crystal water paradise with over 20 breathtaking beaches"
                },
                "position": 4
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Article",
        "articleBody": "Ontario is known for its beautiful lakes and swimming holes, and with summer just around the corner, it's time to start planning those waterfront escapes.If you're wondering where to go for dreamy water views, beach days, and relaxing afternoons on the shore, you might want to keep this beautiful body of water in mind.In a Facebook post, we asked readers to share their picks for the most beautiful lakes in Ontario, and this breathtaking destination was among the most-mentioned.[instagram https://www.instagram.com/p/CDPAMoQppa3/?igsh=N2M2bTd5c2syZnFm expand=1 site_id=21132993 embed_desktop_width=540 embed_desktop_height=1124 embed_mobile_width=375 embed_mobile_height=1049]Lake Superior is a vast body of water known for its rugged shorelines, smooth-sand beaches, crystal waters and gorgeous coastal scenery.It's the largest of the Great Lakes and the largest lake in the world by surface area, earning it the nickname 'Freshwater Sea,' according to the Great Lakes Guide.[instagram https://www.instagram.com/p/Cy8Nx_DOeyj/?igsh=MWM1YTA4bGVpOWhjcw== expand=1 site_id=21132993 embed_desktop_width=540 embed_desktop_height=972 embed_mobile_width=375 embed_mobile_height=938]The shoreline is dotted with natural wonders, parks, attractions, beaches, and small towns, making it a beautiful spot for a warm-weather adventure.There are over 72 beaches scattered along Lake Superior's American and Canadian shorelines. According to the Lake Superior Circle Tour map, more than 20 can be found in Ontario.[instagram https://www.instagram.com/p/DWv15hTifRE/?igsh=Y3g2c2ZhbnZyem1r expand=1 site_id=21132993 embed_desktop_width=540 embed_desktop_height=1027 embed_mobile_width=375 embed_mobile_height=807]You can wander along powdery-sand shores, take a dip in crystal-clear waters, and lounge in rocky coves at these spots. Some highlights include Pancake Bay and Batchawana Bay Beach.Pancake Bay features a long stretch of silky sand and offers 'Caribbean-blue' waters, according to its website. It's a stunning spot to enjoy some summer sun and go for a refreshing swim.[instagram https://www.instagram.com/p/C-V8BtwB8pt/?igsh=MThmcGZzMjY5OWk1Zg== expand=1 site_id=21132993 embed_desktop_width=540 embed_desktop_height=908 embed_mobile_width=375 embed_mobile_height=888]Lake Superior Provincial Park is another breathtaking destination to visit. The park boasts cliffs, beaches, river valleys, cascading waterfalls, inland lakes and more.Katherine Cove is a dreamy spot to take a dip, and features a little offshore island filled with water, known as Bathtub Island.Other gorgeous parks in the area include Sleeping Giant Provincial Park, Pancake Bay Provincial Park and Pukaskwa National Park.[instagram https://www.instagram.com/p/Cr6hCPkO01B/?igsh=MTBtb2ppM21mdjd0 expand=1 site_id=21132993 embed_desktop_width=540 embed_desktop_height=1145 embed_mobile_width=375 embed_mobile_height=992]While Lake Superior is known for its majestic beauty, the massive lake also carries a haunting reputation. Ontario Parks notes that its waters have swallowed 'thousands of boats, ships and canoes' over the years, including the infamous Edmund Fitzgerald. Because of its long history of shipwrecks, the lake has become known as 'The Graveyard of the Great Lakes.'If you're looking for an epic summer adventure, it's time to plan a trip to Ontario's 'most beautiful' lake.Lake Superior Circle Tour website[shortcode-Travel-Disclaimer-English site_id=21132993 expand='1']",
        "articleSection": "Travel ",
        "author": {
            "@context": "https://schema.org",
            "@type": "Person",
            "description": "Lead Writer Madeline Forsyth is a Toronto-based Lead Writer for Narcity Media. After earning her B.A. (Hons) at Queen's University, she spent a year travelling much of the world as a flight attendant. Now, she uses her experience in the travel industry and passion for writing to share stories about buzzworthy events and adventures across Canada and the globe. Madeline has been published in PopSugar and has interviewed sports and entertainment personalities for Narcity. She has covered and photographed restaurant openings as well as event launches such as the world premiere of the Dr. Seuss Experience. Some of her favourite things to write about include charming small towns and anything to do with Harry Potter.",
            "identifier": "21499313",
            "image": {
                "@type": "ImageObject",
                "height": 210,
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            },
            "jobTitle": "Lead Writer, Travel",
            "name": "Madeline Forsyth",
            "sameAs": [
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            ],
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            "worksFor": {
                "@type": "NewsMediaOrganization",
                "correctionsPolicy": "https://www.narcity.com/editorial-standards",
                "ethicsPolicy": "https://www.narcity.com/editorial-standards",
                "logo": {
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                    "height": 289,
                    "url": "https://assets.rbl.ms/30059856/origin.png",
                    "width": 500
                },
                "masthead": "https://www.narcity.com/masthead",
                "missionCoveragePrioritiesPolicy": "https://www.narcity.com/our-mission",
                "name": "Narcity Media",
                "ownershipFundingInfo": "https://www.narcitymedia.com/about",
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                },
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            }
        },
        "dateCreated": "2026-05-16T01:00:01Z",
        "dateModified": "2026-05-16T01:00:01Z",
        "datePublished": "2026-05-16T01:00:01Z",
        "description": "Ontario is known for its beautiful lakes and swimming holes, and with summer just around the corner, it's time to start planning those waterfront escapes.",
        "headline": "Ontario's 'most beautiful' lake is a crystal water paradise with over 20 breathtaking beaches",
        "identifier": "2676894294",
        "image": [
            {
                "@type": "ImageObject",
                "height": 1200,
                "url": "https://www.narcity.com/media-library/a-person-sitting-on-a-sandy-beach-right-an-aerial-view-of-a-sandy-beach.jpg?id=66733977&width=1200&height=1200&coordinates=264%2C0%2C264%2C0",
                "width": 1200
            },
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            },
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            }
        ],
        "keywords": "lake superior provincial park,ontario beaches,ontario lakes,lake superior",
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            "@type": "WebPage",
            "name": "Ontario's 'most beautiful' lake is a crystal water paradise with over 20 breathtaking beaches"
        },
        "name": "Ontario's 'most beautiful' lake is a crystal water paradise with over 20 breathtaking beaches",
        "publisher": {
            "@type": "Organization",
            "foundingDate": "2013",
            "legalName": "Narcity",
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                "item": {
                    "@type": "Thing",
                    "description": "Costco has an 825-gram pack of Kirkland Signature croissants for $6.99, which breaks down to a cost of $0.84 per 100 grams.Walmart has a 270-gram pack of Your Fresk Market croissants for $5.14, which works out to a cost of $1.90 per 100 grams.It's $1.06 cheaper per 100 grams to get Costco's store-brand croissants.",
                    "name": "Croissants"
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                "name": "Croissants",
                "position": 1
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                "item": {
                    "@type": "Thing",
                    "description": "It costs $7.99 for an 870-gram pack of Kirkland Signature muffins at Costco.That means you pay $0.91 per 100 grams.It costs $6.44 for a 600-gram pack of Your Fresh Market muffins at Walmart. That means you pay $1.07 per 100 grams.You get more muffins for less at Costco.",
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                "name": "Muffins",
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                "item": {
                    "@type": "Thing",
                    "description": "Costco's Kirkland Signature cookies cost $11.99 for a 1.07-kilogram pack, which works out to $1.11 per 100 grams.Walmart's Your Fresh Market cookies cost $5.46 for a 390-gram pack, which works out to $1.40 per 100 grams.",
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                "name": "Cookies",
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                "item": {
                    "@type": "Thing",
                    "description": "At Costco, a two-kilogram jar of Kraft peanut butter is $10.49.It costs $10.97 for a two-kilogram jar of Kraft peanut butter at Walmart.So, the product is almost $0.50 cheaper at Costco than it is at Walmart.",
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                "name": "Kraft peanut butter",
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                "item": {
                    "@type": "Thing",
                    "description": "Costco has a 475-gram canister of Nescafé instant coffee for $15.99.Walmart has that same 475-gram canister of Nescafé instant coffee, but the price is $17.97.That means you pay $1.98 less at Costco than you do at Walmart for the same product.",
                    "name": "Nescafe instant coffee"
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                "name": "Nescafe instant coffee",
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            {
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                "item": {
                    "@type": "Thing",
                    "description": "It costs $13.49 for a 945-gram box of Tetley orange pekoe tea at Costco, which works out to $1.42 per 100 grams.It costs $11.97 for a 681-gram box of Tetley orange pekoe tea at Walmart, which breaks down to $1.75 per 100 grams.",
                    "name": "Tetley orange pekoe tea"
                },
                "name": "Tetley orange pekoe tea",
                "position": 6
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "A one-litre bottle of Costco's Kirkland Signature maple syrup costs $15.99.At Walmart, a one-litre bottle of Old Fashioned Maple Crest maple syrup costs $16.97.You pay $0.98 less for the store-brand at Costco.",
                    "name": "Maple syrup"
                },
                "name": "Maple syrup",
                "position": 7
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "Costco has a pack with two 500-gram tubs of Philadelphia cream cheese for $13.49, which breaks down to a cost of $1.34 per 100 grams.Walmart has a 227-gram tub of Philadelphia cream cheese for $4.49, which works out to $1.97 per 100 grams.",
                    "name": "Philadelphia cream cheese"
                },
                "name": "Philadelphia cream cheese",
                "position": 8
            },
            {
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                "item": {
                    "@type": "Thing",
                    "description": "Kirkland Signature frozen strawberries are $15.99 at Costco, and you get a 2.5-kilogram bag.That means you pay just $0.63 per 100 grams.Great Value frozen strawberries cost $14.98 at Walmart, and you get a 1.75-kilogram bag.That price breaks down to $0.85 per 100 grams.",
                    "name": "Frozen strawberries"
                },
                "name": "Frozen strawberries",
                "position": 9
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "Costco has a two-kilogram bag of Kirkland Signature frozen blueberries for $13.99.Walmart has a 1.75-kilogram bag of Great Value frozen blueberries for $14.98.It's $0.99 cheaper for the Kirkland product, and you get more because the bag is bigger.",
                    "name": "Frozen blueberries"
                },
                "name": "Frozen blueberries",
                "position": 10
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "It costs $16.99 for a box of 18 Kirkland Signature vanilla almond ice cream bars that are 91 millilitres each. That works out to $0.94 per bar and $1.03 per 100 millilitres.It costs $4.97 for a box of four Great Value vanilla almond ice cream bars that are 88 millilitres each.That price breaks down to $1.24 per bar and $1.27 per 100 millilitres.Both of these ice cream bars are cheaper dupes of Häagen-Dazs, but the Kirkland Signature product is the cheapest per bar and per 100 millilitres.",
                    "name": "Ice cream bars"
                },
                "name": "Ice cream bars",
                "position": 11
            },
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                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "You can get a box of six 946-millilitre bottles of Kirkland Signature oat beverage for $13.49 at Costco. That works out to $2.24 per bottle and $0.23 per 100 millilitres.At Walmart, name-brand Silk oat beverage costs $2.97 for a 946-millilitre bottle. That means you pay $0.31 per 100 millilitres.It costs less to get the store-brand version at Costco because you get more of the product.",
                    "name": "Oat beverage"
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                "name": "Oat beverage",
                "position": 12
            },
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                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "Costco has a 1.51-kilogram box of Honey Nut Cheerios for $9.99, which breaks down to a cost of $0.66 per 100 grams.You can get a 1.3-kilogram box of Honey Nut Cheerios for $9.47 at Walmart, which works out to $0.72 per 100 grams.",
                    "name": "Honey Nut Cheerios"
                },
                "name": "Honey Nut Cheerios",
                "position": 13
            },
            {
                "@type": "ListItem",
                "item": {
                    "@type": "Thing",
                    "description": "A 1.1-kilogram tub of The Keg steak seasoning is $7.49 at Costco.Walmart has a 725-gram tub of The Keg steak seasoning for $8.47.The prices don't even have to be compared per 100 grams because the bulk-sized Costco product is cheaper than the Walmart item to begin with.",
                    "name": "The Keg steak seasoning"
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                "name": "The Keg steak seasoning",
                "position": 14
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                "item": {
                    "@type": "Thing",
                    "description": "Costco has a 572-gram bag of Miss Vickie's chips for $8.49, which works out to a cost of $1.48 per 100 grams.You can get a 200-gram bag of Miss Vickie's chips for $3.77 at Walmart, which breaks down to $1.88 per 100 grams.",
                    "name": "Miss Vickie's chips"
                },
                "name": "Miss Vickie's chips",
                "position": 15
            },
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                "item": {
                    "@type": "Thing",
                    "description": "​Costco has a case of 32 cans of Bubly that are 355 millilitres for $15.99.That means you pay $0.49 per can and $0.14 per 100 millilitres.Walmart has a 12-pack of Bubly cans that are 355 millilitres each for $6.98.That price breaks down to $0.58 per can and $0.16 per 100 millilitres.Not only is the bulk-sized case at Costco cheaper per can and per 100 millilitres, but it also has a variety of flavours, while the case at Walmart only comes with a single flavour.",
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                "item": {
                    "@type": "Thing",
                    "description": "You can get a case of 32 cans of Coke that are 355 millilitres each for $16.99 at Costco, which works out to $0.53 per can and $0.14 per 100 millilitres.It costs $7.44 for a 12-pack of Coke cans that are 355 millilitres each at Walmart, which breaks down to $0.62 per can and $0.17 per 100 millilitres.",
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                },
                "name": "Coke",
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                    "@type": "Thing",
                    "description": "It costs $16.99 for a 1.49-kilogram box of Kirkland Signature chocolate-dipped granola bars at Costco, which are dupes of Dipps granola bars. That means you pay $1.14 per 100 grams.You can get a 935-gram box of the name-brand Dipps for $16.97 at Walmart.That cost works out to $1.81 per 100 grams.",
                    "name": "Chocolate-dipped granola bars"
                },
                "name": "Chocolate-dipped granola bars",
                "position": 18
            },
            {
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                "item": {
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                    "description": "It costs $13.49 for a 1.54-kilogram box of Kirkland Signature chocolate chip granola bars at Costco.That price breaks down to $0.87 per 100 grams.It costs $11.97 for a 630-gram box of Great Value chocolate chip granola bars at Walmart.That works out to $1.90 per 100 grams.Costco's store brand version is $1.03 cheaper per 100 grams.",
                    "name": "Chocolate chip granola bars"
                },
                "name": "Chocolate chip granola bars",
                "position": 19
            },
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                "item": {
                    "@type": "Thing",
                    "description": "Costco has a 1.18-kilogram box of Rice Krispies Squares for $13.49, which works out to $1.14 per 100 grams.Walmart has a 660-gram box of Rice Krispies Squares for $9.97, which breaks down to $1.51 per 100 grams.",
                    "name": "Rice Krispies Squares"
                },
                "name": "Rice Krispies Squares",
                "position": 20
            },
            {
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                "item": {
                    "@type": "Thing",
                    "description": "You can get a box of Oreo cookies with four 500-gram sleeves for $15.99, which breaks down to a cost of $0.79 per 100 grams.At Walmart, you can get a 685-gram pack of Oreo cookies for $6.08. That price works out to a cost of $0.88 per 100 grams.",
                    "name": "Oreo cookies"
                },
                "name": "Oreo cookies",
                "position": 21
            },
            {
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                "item": {
                    "@type": "Thing",
                    "description": "It costs $11.49 for a 1.92-kilogram box of Orville Redenbacher microwave popcorn at Costco. You get 24 bags in each box.That means you pay $0.47 per bag and $0.59 per 100 grams.Walmart has a 456-gram box of Orville Redenbacher microwave popcorn for $5.46. You get six bags in each box.That price and product size mean you pay $0.91 per bag and $1.19 per 100 grams.",
                    "name": "Orville Redenbacher microwave popcorn"
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                "name": "Orville Redenbacher microwave popcorn",
                "position": 22
            },
            {
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                "item": {
                    "@type": "Thing",
                    "description": "Costco has an 850-gram bag of Brookside chocolate-covered acai and blueberries for $13.99, which works out to $1.64 per 100 grams.Walmart has a 595-gram bag of Brookside chocolate-covered acai and blueberries for $12.78, which breaks down to $2.14 per 100 grams.",
                    "name": "Brookside chocolate"
                },
                "name": "Brookside chocolate",
                "position": 23
            },
            {
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                "item": {
                    "@type": "Thing",
                    "description": "You can get a pack of Ziploc sandwich bags for $19.99 at Costco that comes with 600 bags.That means you pay just $0.03 per bag.At Walmart, you can get a pack of Ziploc sandwich bags for $5.98 that comes with 100 bags.That cost works out to $0.05 per bag.",
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                    "@type": "Thing",
                    "description": "It costs $27.99 for a pack of Scotties facial tissues that comes with 21 boxes at Costco, which works out to $1.33 per box.It costs $24.97 for a pack of Scotties tissues that comes with 18 boxes at Walmart, which breaks down to $1.38 per box.",
                    "name": "Scotties tissues"
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                    "description": "Costco has a 1.13-kilogram bottle of Downy Unstopables laundry beads for $24.99.That means you pay $2.21 per 100 grams.Walmart has an 853-gram bottle of Downy Unstopables laundry beads for $24.97.That cost breaks down to $2.92 per 100 grams.",
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                    "text": "Costco has an 825-gram pack of Kirkland Signature croissants for $6.99, which breaks down to a cost of $0.84 per 100 grams.Walmart has a 270-gram pack of Your Fresk Market croissants for $5.14, which works out to a cost of $1.90 per 100 grams.It's $1.06 cheaper per 100 grams to get Costco's store-brand croissants."
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            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $7.99 for an 870-gram pack of Kirkland Signature muffins at Costco.That means you pay $0.91 per 100 grams.It costs $6.44 for a 600-gram pack of Your Fresh Market muffins at Walmart. That means you pay $1.07 per 100 grams.You get more muffins for less at Costco."
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                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco's Kirkland Signature cookies cost $11.99 for a 1.07-kilogram pack, which works out to $1.11 per 100 grams.Walmart's Your Fresh Market cookies cost $5.46 for a 390-gram pack, which works out to $1.40 per 100 grams."
                },
                "name": "Cookies"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "At Costco, a two-kilogram jar of Kraft peanut butter is $10.49.It costs $10.97 for a two-kilogram jar of Kraft peanut butter at Walmart.So, the product is almost $0.50 cheaper at Costco than it is at Walmart."
                },
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            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a 475-gram canister of Nescafé instant coffee for $15.99.Walmart has that same 475-gram canister of Nescafé instant coffee, but the price is $17.97.That means you pay $1.98 less at Costco than you do at Walmart for the same product."
                },
                "name": "Nescafe instant coffee"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $13.49 for a 945-gram box of Tetley orange pekoe tea at Costco, which works out to $1.42 per 100 grams.It costs $11.97 for a 681-gram box of Tetley orange pekoe tea at Walmart, which breaks down to $1.75 per 100 grams."
                },
                "name": "Tetley orange pekoe tea"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A one-litre bottle of Costco's Kirkland Signature maple syrup costs $15.99.At Walmart, a one-litre bottle of Old Fashioned Maple Crest maple syrup costs $16.97.You pay $0.98 less for the store-brand at Costco."
                },
                "name": "Maple syrup"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a pack with two 500-gram tubs of Philadelphia cream cheese for $13.49, which breaks down to a cost of $1.34 per 100 grams.Walmart has a 227-gram tub of Philadelphia cream cheese for $4.49, which works out to $1.97 per 100 grams."
                },
                "name": "Philadelphia cream cheese"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Kirkland Signature frozen strawberries are $15.99 at Costco, and you get a 2.5-kilogram bag.That means you pay just $0.63 per 100 grams.Great Value frozen strawberries cost $14.98 at Walmart, and you get a 1.75-kilogram bag.That price breaks down to $0.85 per 100 grams."
                },
                "name": "Frozen strawberries"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a two-kilogram bag of Kirkland Signature frozen blueberries for $13.99.Walmart has a 1.75-kilogram bag of Great Value frozen blueberries for $14.98.It's $0.99 cheaper for the Kirkland product, and you get more because the bag is bigger."
                },
                "name": "Frozen blueberries"
            },
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                "@type": "Question",
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                    "@type": "Answer",
                    "text": "It costs $16.99 for a box of 18 Kirkland Signature vanilla almond ice cream bars that are 91 millilitres each. That works out to $0.94 per bar and $1.03 per 100 millilitres.It costs $4.97 for a box of four Great Value vanilla almond ice cream bars that are 88 millilitres each.That price breaks down to $1.24 per bar and $1.27 per 100 millilitres.Both of these ice cream bars are cheaper dupes of Häagen-Dazs, but the Kirkland Signature product is the cheapest per bar and per 100 millilitres."
                },
                "name": "Ice cream bars"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can get a box of six 946-millilitre bottles of Kirkland Signature oat beverage for $13.49 at Costco. That works out to $2.24 per bottle and $0.23 per 100 millilitres.At Walmart, name-brand Silk oat beverage costs $2.97 for a 946-millilitre bottle. That means you pay $0.31 per 100 millilitres.It costs less to get the store-brand version at Costco because you get more of the product."
                },
                "name": "Oat beverage"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a 1.51-kilogram box of Honey Nut Cheerios for $9.99, which breaks down to a cost of $0.66 per 100 grams.You can get a 1.3-kilogram box of Honey Nut Cheerios for $9.47 at Walmart, which works out to $0.72 per 100 grams."
                },
                "name": "Honey Nut Cheerios"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "A 1.1-kilogram tub of The Keg steak seasoning is $7.49 at Costco.Walmart has a 725-gram tub of The Keg steak seasoning for $8.47.The prices don't even have to be compared per 100 grams because the bulk-sized Costco product is cheaper than the Walmart item to begin with."
                },
                "name": "The Keg steak seasoning"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a 572-gram bag of Miss Vickie's chips for $8.49, which works out to a cost of $1.48 per 100 grams.You can get a 200-gram bag of Miss Vickie's chips for $3.77 at Walmart, which breaks down to $1.88 per 100 grams."
                },
                "name": "Miss Vickie's chips"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "​Costco has a case of 32 cans of Bubly that are 355 millilitres for $15.99.That means you pay $0.49 per can and $0.14 per 100 millilitres.Walmart has a 12-pack of Bubly cans that are 355 millilitres each for $6.98.That price breaks down to $0.58 per can and $0.16 per 100 millilitres.Not only is the bulk-sized case at Costco cheaper per can and per 100 millilitres, but it also has a variety of flavours, while the case at Walmart only comes with a single flavour."
                },
                "name": "Bubly"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can get a case of 32 cans of Coke that are 355 millilitres each for $16.99 at Costco, which works out to $0.53 per can and $0.14 per 100 millilitres.It costs $7.44 for a 12-pack of Coke cans that are 355 millilitres each at Walmart, which breaks down to $0.62 per can and $0.17 per 100 millilitres."
                },
                "name": "Coke"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $16.99 for a 1.49-kilogram box of Kirkland Signature chocolate-dipped granola bars at Costco, which are dupes of Dipps granola bars. That means you pay $1.14 per 100 grams.You can get a 935-gram box of the name-brand Dipps for $16.97 at Walmart.That cost works out to $1.81 per 100 grams."
                },
                "name": "Chocolate-dipped granola bars"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $13.49 for a 1.54-kilogram box of Kirkland Signature chocolate chip granola bars at Costco.That price breaks down to $0.87 per 100 grams.It costs $11.97 for a 630-gram box of Great Value chocolate chip granola bars at Walmart.That works out to $1.90 per 100 grams.Costco's store brand version is $1.03 cheaper per 100 grams."
                },
                "name": "Chocolate chip granola bars"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a 1.18-kilogram box of Rice Krispies Squares for $13.49, which works out to $1.14 per 100 grams.Walmart has a 660-gram box of Rice Krispies Squares for $9.97, which breaks down to $1.51 per 100 grams."
                },
                "name": "Rice Krispies Squares"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can get a box of Oreo cookies with four 500-gram sleeves for $15.99, which breaks down to a cost of $0.79 per 100 grams.At Walmart, you can get a 685-gram pack of Oreo cookies for $6.08. That price works out to a cost of $0.88 per 100 grams."
                },
                "name": "Oreo cookies"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $11.49 for a 1.92-kilogram box of Orville Redenbacher microwave popcorn at Costco. You get 24 bags in each box.That means you pay $0.47 per bag and $0.59 per 100 grams.Walmart has a 456-gram box of Orville Redenbacher microwave popcorn for $5.46. You get six bags in each box.That price and product size mean you pay $0.91 per bag and $1.19 per 100 grams."
                },
                "name": "Orville Redenbacher microwave popcorn"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has an 850-gram bag of Brookside chocolate-covered acai and blueberries for $13.99, which works out to $1.64 per 100 grams.Walmart has a 595-gram bag of Brookside chocolate-covered acai and blueberries for $12.78, which breaks down to $2.14 per 100 grams."
                },
                "name": "Brookside chocolate"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "You can get a pack of Ziploc sandwich bags for $19.99 at Costco that comes with 600 bags.That means you pay just $0.03 per bag.At Walmart, you can get a pack of Ziploc sandwich bags for $5.98 that comes with 100 bags.That cost works out to $0.05 per bag."
                },
                "name": "Ziploc bags"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "It costs $27.99 for a pack of Scotties facial tissues that comes with 21 boxes at Costco, which works out to $1.33 per box.It costs $24.97 for a pack of Scotties tissues that comes with 18 boxes at Walmart, which breaks down to $1.38 per box."
                },
                "name": "Scotties tissues"
            },
            {
                "@type": "Question",
                "acceptedAnswer": {
                    "@type": "Answer",
                    "text": "Costco has a 1.13-kilogram bottle of Downy Unstopables laundry beads for $24.99.That means you pay $2.21 per 100 grams.Walmart has an 853-gram bottle of Downy Unstopables laundry beads for $24.97.That cost breaks down to $2.92 per 100 grams."
                },
                "name": "Downy laundry beads"
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
12Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
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/lake-superior-ontario-most-beautiful-lake-sandy-beaches/ 1 1
/costco-products-cheaper-than-walmart-kirkland-signature-great-value-name-brand/ 1 0