National Geographic
(http://www.nationalgeographic.co.uk) 📸 Data Snapshot: May 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
13
Impact Weight: 20 / 100
65% Reputation
Trust theatre is minimally present. The trust_theatre_flag is true because review_count is > 0 while proof_links_count is 0 across several pages, suggesting that user feedback or ratings are shown without direct external verification paths. However, the legacy authority of the brand (founded 1888) and its nonprofit links serve as a primary proof path that outweighs typical review-based BS.
Proof density is high. Specific evidence points—such as the ‘Great Pyramid,’ ‘Sardinia’s legendary maggot cheese,’ and ‘Baja California’—far outnumber vague marketing assertions. Out of the 6 pages analyzed, most are dedicated entirely to verifiable stories and technical reporting rather than promotional fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
7Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /pages/topic/latest-stories/ | 1 | 0 |
| /travel/ | 2 | 0 |
| /magazine/issue/june-2026/ | 1 | 0 |
| /impact/ | 1 | 0 |
| /subscribe/ | 1 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
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"@type": "WebPage",
"@id": "https://www.nationalgeographic.com/#webpage",
"url": "https://www.nationalgeographic.com",
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"description": "Explore stories of science, exploration, and discovery from around the world with National Geographic.",
"inLanguage": "en",
"isPartOf": {
"@id": "https://www.nationalgeographic.com/#website"
},
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"height": 720,
"caption": "Featured image on the National Geographic homepage"
},
"publisher": {
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},
"mainEntity": {
"@id": "https://www.nationalgeographic.com/#organization"
}
},
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"@context": "http://schema.org/",
"@type": "WebSite",
"@id": "https://www.nationalgeographic.com/#website",
"url": "https://www.nationalgeographic.com",
"name": "National Geographic",
"sameAs": [
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"https://twitter.com/NatGeo",
"https://www.instagram.com/natgeo/",
"https://www.linkedin.com/company/national-geographic/"
],
"mainEntityOfPage": {
"@id": "https://www.nationalgeographic.com/#webpage"
},
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"@id": "https://www.nationalgeographic.com/#organization"
},
"potentialAction": {
"@type": "SearchAction",
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"query-input": "required name=search_term_string"
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"@type": "NewsMediaOrganization",
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/pages/topic/latest-stories/
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]
/travel/ — no schema detected (entity gap)
/magazine/issue/june-2026/
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/impact/
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"url": "https://www.nationalgeographic.com",
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/subscribe/
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"@type": "Organization",
"name": "The Walt Disney Company",
"url": "https://www.thewaltdisneycompany.com/"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "1145 17th Street NW",
"addressLocality": "Washington",
"addressRegion": "DC",
"postalCode": "20036",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "Customer Service",
"url": "https://www.nationalgeographic.com/contact-us/"
},
"ethicsPolicy": "https://www.nationalgeographic.org/society/code-of-ethics/",
"masthead": "https://www.nationalgeographic.com/pages/article/masthead",
"publications": [
{
"@type": "CreativeWork",
"name": "National Geographic Magazine",
"url": "https://www.nationalgeographic.com/magazine/",
"description": "National Geographic Magazine is our iconic flagship publication, available in both print and digital formats. It features award-winning journalism, powerful photography, and in-depth storytelling across science, exploration, culture, and the natural world."
},
{
"@type": "CreativeWork",
"name": "Nat Geo TV",
"url": "https://www.nationalgeographic.com/tv/",
"description": "The destination for National Geographic’s original television content, featuring flagship series like 'Life Below Zero', 'Secrets of the Octopus', and '9/11: One Day in America'."
}
],
"knowsAbout": [
"science",
"climate change",
"wildlife",
"archaeology",
"history",
"photography",
"exploration",
"geography",
"oceans",
"space",
"health",
"travel"
],
"award": [
"Total of 24 National Magazine Awards between 1980 and 2011"
]
},
{
"@context": "http://schema.org/",
"@type": "ImageObject",
"@id": "https://www.nationalgeographic.com/#logo",
"url": "https://assets-cdn.nationalgeographic.com/natgeo/static/icons/redesign-logo.svg",
"width": 600,
"height": 60,
"caption": "National Geographic Logo"
},
{
"@context": "http://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.nationalgeographic.com"
}
]
},
{
"@context": "http://schema.org/",
"@type": "ItemList",
"name": "2.mods.0.edgs.0.heading",
"itemListOrder": "http://schema.org/ItemListOrderAscending",
"numberOfItems": 0,
"itemListElement": []
}
]
Explore the other reputation pillars for National Geographic
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from National Geographic, captured on May 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to National Geographic: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.nationalgeographic.co.uk to view the most current version of its content and see directly what this company is about and what it offers.