WSMH / WEYI (Mid-Michigan NOW)
(https://nbc25news.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally well-established through physical address transparency and named personnel like Chief Meteorologist Erik Kostrzewa and General Manager Kevin Dunaway. However, a technical authority gap exists: the homepage lacks an H1 tag for proper document hierarchy, and schema_json is null for the main news index. While the weather page uses VideoObject schema, the lack of Person or NewsArticle structured data on the homepage prevents a perfect score in this pillar.
The site makes few bold marketing performance claims, focusing instead on reporting. The claim of reaching 38.7% of US households is an industry metric for the parent company (Sinclair) rather than a fluffy marketing boast. The news reports themselves are dated and current as of May 30, 2026, eliminating any temporal disconnect. The news delivery is the proof of the news claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/weather/
{
"@context": "https://schema.org",
"@type": "VideoObject",
"description": "Sat May 30 2026 Clio Weather | News, Weather, Sports, Breaking News",
"embedUrl": "https://midmichigannow.com/resources/embeds/jw8-embed.html?file=https://sinclair-vod-assets.sinclairstoryline.com/37d5219c-5bd4-4d68-bbac-04115b36673b/hls/index.m3u8",
"name": "Sat May 30 2026 WSMH2 Latest Weathercast",
"thumbnailUrl": "https://midmichigannow.com/resources/assets/wsmh2/images/brand-icons/WSMH2-16x9.jpg",
"uploadDate": "2026-05-30T23:03:14.516Z",
"url": "https://midmichigannow.com/weather"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /weather/ | 14 | 1 |
| /station/contact/ | 14 | 1 |
| /sports/ | 14 | 1 |
This page presents a snapshot of public data from WSMH / WEYI (Mid-Michigan NOW), captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WSMH / WEYI (Mid-Michigan NOW): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nbc25news.com to view the most current version of its content and see directly what this company is about and what it offers.