Identity & Authority: Nottinghamshire Live – Signal Evidence & AI Readability

Nottinghamshire Live

(https://www.nottinghampost.com) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
8 Impact Weight: 15 / 100
53% Reputation

Authority is partially established through named journalists like Sarah Clapson and George Palmer-Soady, but the homepage lacks a clear H1 to anchor its primary identity. The schema provided is a generic CollectionPage rather than a NewsMediaOrganization with detailed sameAs links to editorial codes or press regulator memberships (IPSO), despite claiming ‘editorial standards’ in the industry patterns. There is a technical credibility gap evidenced by the missing H1 on the root URL.

The site claims to be ‘The voice of the community’ but the Recent Articles feed is dominated by Morrisons toilet rules and LEGO video game events in London. This creates a disconnect between the marketing tone of a local watchdog and the reality of a high-volume digital-first publisher. Hard news claims are substantiated with names and dates, but lifestyle ‘best’ claims lack any testing methodology.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "CollectionPage",
    "@id": "https://www.nottinghampost.com/#homepage",
    "name": "Nottinghamshire Live",
    "url": "https://www.nottinghampost.com",
    "isPartOf": {
        "@type": "WebSite",
        "@id": "https://www.nottinghampost.com/#website",
        "url": "https://www.nottinghampost.com",
        "name": "Nottinghamshire Live",
        "inLanguage": "en-GB",
        "publisher": {
            "@id": "https://www.nottinghampost.com/#newsorganization"
        }
    },
    "mainEntity": {
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Teacher jailed over intimate relationship with two pupils",
                    "url": "https://www.nottinghampost.com/news/nottingham-news/teacher-aspley-school-jailed-over-10977929"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Group of Nottingham hospital staff who viewed medical records sacked",
                    "url": "https://www.nottinghampost.com/news/nottingham-news/group-nottingham-hospital-staff-who-10976670"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "NHS should have challenged police on six month city attacks delay",
                    "url": "https://www.nottinghampost.com/news/nottingham-news/nhs-should-challenged-police-6-10977243"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Armed police called to town after reports of weapons spotted",
                    "url": "https://www.nottinghampost.com/news/local-news/armed-police-called-kirkby-ashfield-10977500"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "NewsArticle",
                    "headline": "Nottingham Forest transfer plan set out as Vitor Pereira reveals signings hope",
                    "url": "https://www.nottinghampost.com/sport/football/transfer-news/nottingham-forest-transfer-news-pereira-10977224"
                }
            },
            "_items_truncated": true
        }
    },
    "publisher": {
        "@type": "NewsMediaOrganization",
        "@id": "https://www.nottinghampost.com/#newsorganization",
        "name": "Nottinghamshire Live",
        "url": "https://www.nottinghampost.com",
        "publishingPrinciples": "https://www.nottinghampost.com/about-us/",
        "logo": {
            "@type": "ImageObject",
            "url": "https://www.nottinghampost.com/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/nottinghampost/logos/masthead-nottinghampost-default.svg",
            "width": 480,
            "height": 60
        },
        "sameAs": [
            "https://www.facebook.com/nottinghamshirelive",
            "https://x.com/nottslive"
        ]
    },
    "_truncated": true,
    "_original_size": 18223
}
/news/ — no schema detected (entity gap)
/whats-on/ — no schema detected (entity gap)
/sport/ — no schema detected (entity gap)
/advertising/ — no schema detected (entity gap)
/newsletter-preference-centre/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
143Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 9 2
/news/ 29 2
/whats-on/ 30 2
/sport/ 57 2
/advertising/ 9 2
/newsletter-preference-centre/ 9 2