New York Magazine
(https://nymag.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority is verified through a robust digital footprint and transparent ownership via Vox Media. The schema_json provides comprehensive data, linking to high-authority Person entities (Tom Wolfe, Gloria Steinem, Jerry Saltz) and detailed ownershipFundingInfo. There are no technical credibility gaps; the heading structure is clean, the structured data is properly implemented, and the connection between individual journalists and the brand is clearly mapped through Person and NewsMediaOrganization schema properties.
There is no disconnect between marketing tone and demonstrated performance; the site claims to produce high-quality journalism and immediately proves it with dated, bylined articles from the current week (May 20-24, 2026). The claim of being ‘influential’ is backed by specific references to a Pulitzer Prize and George Polk Award in the structured data. The Strategist’s claims of vetting products are demonstrated through specific testing mentions, such as ‘I tried all the white dinner plates from Crate & Barrel.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.nymag.com/",
"name": "New York Magazine",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nymag.com/search.html?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "NewsMediaOrganization",
"@id": "https://nymag.com/#publisher",
"name": "New York Magazine",
"url": "https://nymag.com",
"description": "New York Magazine obsessively chronicles the ideas, people, and cultural events that are forever reshaping our world. Part of Vox Media since November 2019, the beloved and influential New York brands include the groundbreaking biweekly print magazine New York and six thriving verticals.",
"alternateName": [
"New York Magazine",
"NYMag",
"nym"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
"height": 196,
"width": 196
},
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"diversityPolicy": "https://diversity.voxmedia.com/",
"masthead": "https://nymag.com/newyork/aboutus/",
"foundingDate": "April 1968",
"founder": [
{
"@type": "Person",
"name": "Clay Felker"
},
{
"@type": "Person",
"name": "Milton Glaser"
}
],
"employee": [
{
"@type": "Person",
"name": "Adam Moss"
},
{
"@type": "Person",
"name": "Tom Wolfe"
},
{
"@type": "Person",
"name": "Gloria Steinem"
},
{
"@type": "Person",
"name": "David Haskell"
},
{
"@type": "Person",
"name": "Frank Rich"
},
{
"@type": "Person",
"name": "Rebecca Traister"
},
{
"@type": "Person",
"name": "Olivia Nuzzi"
},
{
"@type": "Person",
"name": "Jessica Pressler"
}
],
"ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)",
"https://www.wikidata.org/wiki/Q1507987",
"https://www.facebook.com/NewYorkMag/",
"https://twitter.com/NYMag",
"https://www.instagram.com/nymag",
"https://www.youtube.com/user/NewYorkMagazine",
"https://www.linkedin.com/company/new-york-magazine/"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "news"
},
{
"@type": "Thing",
"name": "news stories"
},
{
"@type": "Thing",
"name": "nyc"
},
{
"@type": "Thing",
"name": "new york city"
},
{
"@type": "Thing",
"name": "politics"
},
{
"@type": "Thing",
"name": "business"
},
{
"@type": "Thing",
"name": "tech"
},
{
"@type": "Thing",
"name": "culture"
},
{
"@type": "Thing",
"name": "pop culture"
},
{
"@type": "Thing",
"name": "money"
},
{
"@type": "Thing",
"name": "finance"
},
{
"@type": "Thing",
"name": "food"
},
{
"@type": "Thing",
"name": "restaurants"
},
{
"@type": "Thing",
"name": "celebrity"
},
{
"@type": "Thing",
"name": "fashion"
},
{
"@type": "Thing",
"name": "shopping"
},
{
"@type": "Thing",
"name": "shopping guide"
},
{
"@type": "Thing",
"name": "criticism"
},
{
"@type": "Thing",
"name": "reviews"
},
{
"@type": "Thing",
"name": "music"
},
{
"@type": "Thing",
"name": "art"
},
{
"@type": "Thing",
"name": "tv"
},
{
"@type": "Thing",
"name": "television"
},
{
"@type": "Thing",
"name": "film"
},
{
"@type": "Thing",
"name": "media"
},
{
"@type": "Thing",
"name": "media news"
}
],
"award": [
"New York Magazine has received 49 National Magazine Awards from the American Society of Magazine Editors (ASME), with Felker and Adam Moss (editor-in-chief from 2004 to 2019) both named to the Magazine Editors’ Hall of Fame. New York won a George Polk Award in 2016 for its cover story on the women accusing Bill Cosby of sexual assault, and in 2018, art critic Jerry Saltz won the magazine’s first Pulitzer Prize. New York was named Magazine of the Year in Adweek’s Hot List in 2016, 2019, and 2022, with editor-in-chief David Haskell named Editor of the Year in 2021."
],
"subOrganization": [
{
"@type": "Organization",
"@id": "https://vulture.com/#publisher",
"name": "Vulture",
"url": "https://www.vulture.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#Vulture",
"https://www.facebook.com/Vulture/",
"https://twitter.com/vulture",
"https://www.instagram.com/vulture",
"https://www.youtube.com/channel/UCG-cY3xD3S-oEkdM_5xHMxw",
"https://www.tiktok.com/@vulture"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/vulture/icon.196x196.png",
"height": 196,
"width": 196
}
},
{
"@type": "Organization",
"@id": "https://nymag.com/strategist/#publisher",
"name": "The Strategist",
"url": "https://nymag.com/strategist",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#The_Strategist",
"https://www.facebook.com/nymagstrategist/",
"https://twitter.com/strategist",
"https://www.instagram.com/thestrategist",
"https://www.tiktok.com/@thestrategist"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/strategist/icon.196x196.png",
"height": 196,
"width": 196
}
},
{
"@type": "Organization",
"@id": "https://nymag.com/intelligencer/#publisher",
"name": "Intelligencer",
"url": "https://nymag.com/intelligencer",
"sameAs": [
"https://twitter.com/intelligencer"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/intelligencer/icon.196x196.png",
"height": 196,
"width": 196
}
},
{
"@type": "Organization",
"@id": "https://www.curbed.com/#publisher",
"name": "Curbed",
"url": "https://www.curbed.com/",
"sameAs": [
"https://en.wikipedia.org/wiki/Curbed",
"https://www.wikidata.org/wiki/Q5194647",
"https://www.facebook.com/Curbed/",
"https://twitter.com/Curbed",
"https://www.instagram.com/curbed",
"https://www.youtube.com/user/curbed",
"https://www.linkedin.com/company/curbed/"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/curbed/icon.196x196.png",
"height": 196,
"width": 196
}
},
{
"@type": "Organization",
"@id": "https://www.grubstreet.com/#publisher",
"name": "Grub Street",
"url": "https://www.grubstreet.com",
"description": "Grub Street is the digital destination for New York’s authoritative, award-winning food and restaurant coverage. Through investigative reports, up-to-the-minute trendspotting, meticulously researched guides, and the weekly “Grub Street Diet,” Grub Street squints at the food world through an ever-evolving lens.",
"alternateName": [
"Grubstreet",
"Grub"
],
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#Grub_Street",
"https://www.wikidata.org/wiki/Q107070889",
"https://www.facebook.com/grubstreet/",
"https://twitter.com/grubstreet",
"https://www.instagram.com/grubstreet"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/grubstreet/icon.196x196.png",
"height": 196,
"width": 196
}
},
{
"@type": "Organization",
"@id": "https://www.thecut.com/#publisher",
"name": "The Cut",
"url": "https://www.thecut.com",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#The_Cut",
"https://www.facebook.com/Cut/",
"https://twitter.com/TheCut",
"https://www.tiktok.com/@thecut"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/wwwthecut/icon.196x196.png",
"height": 196,
"width": 196
}
}
]
}
]
/intelligencer/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.nymag.com/",
"name": "Intelligencer",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nymag.com/search.html?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "NewsMediaOrganization",
"@id": "https://nymag.com/intelligencer/#publisher",
"name": "Intelligencer",
"url": "https://nymag.com/intelligencer",
"description": "Intelligencer is New York’s home for news coverage and incisive analysis about politics, business and finance, technology, sports, and media. Since 2006, the site has offered a smart, playful understanding of the moment’s most interesting news and trends, along with the powerful people who shape them.",
"alternateName": [
"Intel"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/intelligencer/icon.196x196.png",
"height": 196,
"width": 196
},
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"diversityPolicy": "https://diversity.voxmedia.com/",
"masthead": "https://nymag.com/intelligencer/about-us/",
"foundingDate": "2006",
"founder": [
{
"@type": "Person",
"name": "Adam Moss"
},
{
"@type": "Person",
"name": "Ben Williams"
}
],
"employee": [
{
"@type": "Person",
"name": "Olivia Nuzzi"
},
{
"@type": "Person",
"name": "Rebecca Traister"
},
{
"@type": "Person",
"name": "Zak Cheney-Rice"
},
{
"@type": "Person",
"name": "John Herrman"
},
{
"@type": "Person",
"name": "Errol Louis"
}
],
"ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"sameAs": [
"https://twitter.com/intelligencer"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "news"
},
{
"@type": "Thing",
"name": "news stories"
},
{
"@type": "Thing",
"name": "politics"
},
{
"@type": "Thing",
"name": "politics news"
},
{
"@type": "Thing",
"name": "business news"
},
{
"@type": "Thing",
"name": "election news"
},
{
"@type": "Thing",
"name": "trump news"
},
{
"@type": "Thing",
"name": "donald trump"
},
{
"@type": "Thing",
"name": "joe biden"
},
{
"@type": "Thing",
"name": "biden news"
},
{
"@type": "Thing",
"name": "crypto news"
},
{
"@type": "Thing",
"name": "NFT news"
},
{
"@type": "Thing",
"name": "artificial intelligence"
},
{
"@type": "Thing",
"name": "AI"
},
{
"@type": "Thing",
"name": "technology news"
},
{
"@type": "Thing",
"name": "crime news"
},
{
"@type": "Thing",
"name": "police"
},
{
"@type": "Thing",
"name": "media news"
},
{
"@type": "Thing",
"name": "black lives matter news"
}
],
"award": [
"New York Magazine, including Intelligencer, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, and 2022; Intelligencer was part of New York’s submission in its 2018 National Magazine Award win for Best Website; and Intelligencer and New York Magazine Washington correspondent Olivia Nuzzi won an ASME Next Award, honoring outstanding achievement by magazine journalists under the age of 30, in 2019."
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://nymag.com/#publisher",
"name": "New York Magazine",
"url": "https://nymag.com",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)",
"https://www.wikidata.org/wiki/Q1507987",
"https://www.facebook.com/NewYorkMag/",
"https://twitter.com/NYMag",
"https://www.instagram.com/nymag",
"https://www.youtube.com/user/NewYorkMagazine",
"https://www.linkedin.com/company/new-york-magazine/"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
"height": 196,
"width": 196
}
}
}
]
/strategist/
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.nymag.com/",
"name": "The Strategist",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.nymag.com/search.html?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "NewsMediaOrganization",
"@id": "https://nymag.com/strategist/#publisher",
"name": "The Strategist",
"url": "https://nymag.com/strategist",
"description": "The Strategist is a site for helping people shop the internet smartly. We test new products and interview experts to find the products that are actually worth buying. Our guiding principles are to be trustworthy and persuasive about what is worth spending your money on. ",
"alternateName": [
"The Strategist",
"Strat"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/strategist/icon.196x196.png",
"height": 196,
"width": 196
},
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"diversityPolicy": "https://diversity.voxmedia.com/",
"employee": [
{
"@type": "Person",
"name": ""
}
],
"masthead": "https://nymag.com/strategist/about-us/",
"foundingDate": "November 2016",
"founder": [
{
"@type": "Person",
"name": "Adam Moss"
},
{
"@type": "Person",
"name": "David Haskell"
}
],
"ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#The_Strategist",
"https://www.facebook.com/nymagstrategist/",
"https://twitter.com/strategist",
"https://www.instagram.com/thestrategist",
"https://www.tiktok.com/@thestrategist"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "product news"
},
{
"@type": "Thing",
"name": "product reviews"
},
{
"@type": "Thing",
"name": "sales"
},
{
"@type": "Thing",
"name": "shopping"
},
{
"@type": "Thing",
"name": "shopping guides"
},
{
"@type": "Thing",
"name": "gift guides"
},
{
"@type": "Thing",
"name": "beauty products"
},
{
"@type": "Thing",
"name": "home decor"
},
{
"@type": "Thing",
"name": "cooking tools"
},
{
"@type": "Thing",
"name": "kitchen gear"
},
{
"@type": "Thing",
"name": "fashion"
},
{
"@type": "Thing",
"name": "electronics"
},
{
"@type": "Thing",
"name": "tech products"
},
{
"@type": "Thing",
"name": "travel gear"
},
{
"@type": "Thing",
"name": "outdoors gear"
},
{
"@type": "Thing",
"name": "fitness gear"
},
{
"@type": "Thing",
"name": "kids' toys"
},
{
"@type": "Thing",
"name": "parenting products"
},
{
"@type": "Thing",
"name": "best in class"
}
],
"award": [
"The Strategist was named Hottest in Ecommerce on Adweek’s 2021 Hot List. It has won several Commerce Awards for Publishers, including Best Editorial Brand in 2019 and Best BIPOC-Owned Business Article in 2021. New York Magazine, including The Strategist, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, 2022, and 2023."
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://nymag.com/#publisher",
"name": "New York Magazine",
"url": "https://nymag.com",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)",
"https://www.wikidata.org/wiki/Q1507987",
"https://www.facebook.com/NewYorkMag/",
"https://twitter.com/NYMag",
"https://www.instagram.com/nymag",
"https://www.youtube.com/user/NewYorkMagazine",
"https://www.linkedin.com/company/new-york-magazine/"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
"height": 196,
"width": 196
}
}
}
]
/newsletters/
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Promo",
"url": "https://nymag.com/newsletters"
}
🛡️ Trust Signals — external proof links that back the declared identity
123Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 38 | 0 |
| /intelligencer/ | 25 | 0 |
| /strategist/ | 29 | 1 |
| /newsletters/ | 31 | 1 |
Explore the other reputation pillars for New York Magazine
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from New York Magazine, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to New York Magazine: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nymag.com to view the most current version of its content and see directly what this company is about and what it offers.