Based on 832 businesses audited.
Observer has 17.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: Observer (observer.com)
Observer is a rare example of a high-substance digital publisher where the signal and substance are nearly identical. It leverages its legacy to provide specific, data-heavy reporting that is the antithesis of business bullshit. Its score is driven only by standard publishing boilerplate and minor schema omissions.
Media, News & Publishing Reputation: Observer (observer.com)
The site perfectly matches the Media, News & Publishing category. Its content is exclusively composed of original reporting, interviews, and data-driven analysis of business, art, and lifestyle sectors.
“The score of 83 is exceptionally low, indicating minimal bullshit. The points were primarily accrued in the Commodity Fingerprint (5) and Information Density (4) pillars due to standard industry templates and a few grandiose meta-descriptors. The site's heavy use of specific data points and naming of individual experts across all pages effectively neutralized most common BS patterns.”