Outdoors with Bear Grylls
(https://outdoors.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
6
Impact Weight: 15 / 100
40% Reputation
Despite claiming to be the ‘Home of Adventure with Bear Grylls,’ there is no Person schema for Grylls and he is absent from the author list, which is dominated by a single, low-authority profile (‘mervin’). The site lacks the ‘missing_elements’ of editorial standards, a corrections policy, or a named editorial board, which are standard for high-substance media entities. The technical implementation is clean, but the authority is purely ‘borrowed’ from a celebrity name without editorial integration.
The site claims to offer ‘guides’ and ‘gear reviews’ from ‘top adventurers,’ but the actual substance consists of affiliate marketing lists and viral nature clips. There is no evidence of an ‘award-winning newsroom’ or ‘investigative reporting’ as defined in the industry patterns; instead, the site functions as a top-of-funnel content mill. The claim ‘equips everyone to explore’ is undermined by the lack of technical survival guides or professional-grade instructional content.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://outdoors.com/",
"url": "https://outdoors.com/",
"name": "Outdoors - The Home of Adventure with Bear Grylls",
"isPartOf": {
"@id": "https://outdoors.com/#website"
},
"about": {
"@id": "https://outdoors.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://outdoors.com/#primaryimage"
},
"image": {
"@id": "https://outdoors.com/#primaryimage"
},
"thumbnailUrl": "https://outdoors.com/wp-content/uploads/2023/04/outdoors-home-2023.png",
"datePublished": "2023-04-24T22:33:16+00:00",
"dateModified": "2025-07-10T10:50:18+00:00",
"description": "Outdoors equips and empowers everyone to explore their greatest adventure. Find guides, gear reviews, and more from top adventurers.",
"breadcrumb": {
"@id": "https://outdoors.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://outdoors.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/#primaryimage",
"url": "https://outdoors.com/wp-content/uploads/2023/04/outdoors-home-2023.png",
"contentUrl": "https://outdoors.com/wp-content/uploads/2023/04/outdoors-home-2023.png",
"width": 1200,
"height": 630
},
{
"@type": "BreadcrumbList",
"@id": "https://outdoors.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://outdoors.com/#website",
"url": "https://outdoors.com/",
"name": "Outdoors with Bear Grylls",
"description": "The Premier Website for Every Outdoor Lifestyle: Fishing, Hiking, Kayaking, Off-Road, Camping & More",
"publisher": {
"@id": "https://outdoors.com/#organization"
},
"alternateName": "Outdoors",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://outdoors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://outdoors.com/#organization",
"name": "Outdoors",
"url": "https://outdoors.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/#/schema/logo/image/",
"url": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"contentUrl": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"width": 302,
"height": 46,
"caption": "Outdoors"
},
"image": {
"@id": "https://outdoors.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/alwaysbeoutdoors/",
"https://x.com/AlwaysBOutdoors",
"https://www.instagram.com/outdoors_com/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Outdoors with Bear Grylls",
"url": "https://outdoors.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://outdoors.com/"
},
"thumbnailUrl": "https://outdoors.com/wp-content/uploads/2023/04/outdoors-home-2023.png?w=300&h=0&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://outdoors.com/wp-content/uploads/2023/04/outdoors-home-2023.png"
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "mervin"
}
],
"creator": [
"mervin"
],
"publisher": {
"@type": "Organization",
"name": "Outdoors with Bear Grylls",
"logo": "https://outdoors.com/wp-content/uploads/2022/10/outdoors-logo.svg"
},
"keywords": [],
"dateCreated": "2023-04-24T22:33:16Z",
"datePublished": "2023-04-24T22:33:16Z",
"dateModified": "2025-07-10T10:50:18Z"
}
]
/category/explore/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://outdoors.com/category/explore/",
"url": "https://outdoors.com/category/explore/",
"name": "Explore Archives - Outdoors with Bear Grylls",
"isPartOf": {
"@id": "https://outdoors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://outdoors.com/category/explore/#primaryimage"
},
"image": {
"@id": "https://outdoors.com/category/explore/#primaryimage"
},
"thumbnailUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-629157288.jpg",
"breadcrumb": {
"@id": "https://outdoors.com/category/explore/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/category/explore/#primaryimage",
"url": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-629157288.jpg",
"contentUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-629157288.jpg",
"width": 1200,
"height": 800,
"caption": "Stock image by Drew Thomann/Getty Images"
},
{
"@type": "BreadcrumbList",
"@id": "https://outdoors.com/category/explore/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://outdoors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Explore"
}
]
},
{
"@type": "WebSite",
"@id": "https://outdoors.com/#website",
"url": "https://outdoors.com/",
"name": "Outdoors with Bear Grylls",
"description": "The Premier Website for Every Outdoor Lifestyle: Fishing, Hiking, Kayaking, Off-Road, Camping & More",
"publisher": {
"@id": "https://outdoors.com/#organization"
},
"alternateName": "Outdoors",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://outdoors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://outdoors.com/#organization",
"name": "Outdoors",
"url": "https://outdoors.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/#/schema/logo/image/",
"url": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"contentUrl": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"width": 302,
"height": 46,
"caption": "Outdoors"
},
"image": {
"@id": "https://outdoors.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/alwaysbeoutdoors/",
"https://x.com/AlwaysBOutdoors",
"https://www.instagram.com/outdoors_com/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://outdoors.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://outdoors.com/category/explore/",
"name": "Explore"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Explore",
"url": "http://outdoors.com/category/explore/"
}
]
/category/equip/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://outdoors.com/category/equip/",
"url": "https://outdoors.com/category/equip/",
"name": "Equip Archives - Outdoors with Bear Grylls",
"isPartOf": {
"@id": "https://outdoors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://outdoors.com/category/equip/#primaryimage"
},
"image": {
"@id": "https://outdoors.com/category/equip/#primaryimage"
},
"thumbnailUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-1695704187.jpg",
"breadcrumb": {
"@id": "https://outdoors.com/category/equip/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/category/equip/#primaryimage",
"url": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-1695704187.jpg",
"contentUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-1695704187.jpg",
"width": 1200,
"height": 800,
"caption": "Stock image by Jordan Siemens/Getty Images"
},
{
"@type": "BreadcrumbList",
"@id": "https://outdoors.com/category/equip/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://outdoors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Equip"
}
]
},
{
"@type": "WebSite",
"@id": "https://outdoors.com/#website",
"url": "https://outdoors.com/",
"name": "Outdoors with Bear Grylls",
"description": "The Premier Website for Every Outdoor Lifestyle: Fishing, Hiking, Kayaking, Off-Road, Camping & More",
"publisher": {
"@id": "https://outdoors.com/#organization"
},
"alternateName": "Outdoors",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://outdoors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://outdoors.com/#organization",
"name": "Outdoors",
"url": "https://outdoors.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/#/schema/logo/image/",
"url": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"contentUrl": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"width": 302,
"height": 46,
"caption": "Outdoors"
},
"image": {
"@id": "https://outdoors.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/alwaysbeoutdoors/",
"https://x.com/AlwaysBOutdoors",
"https://www.instagram.com/outdoors_com/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://outdoors.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://outdoors.com/category/equip/",
"name": "Equip"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Equip",
"url": "http://outdoors.com/category/equip/"
}
]
/category/empower/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://outdoors.com/category/empower/",
"url": "https://outdoors.com/category/empower/",
"name": "Empower Archives - Outdoors with Bear Grylls",
"isPartOf": {
"@id": "https://outdoors.com/#website"
},
"primaryImageOfPage": {
"@id": "https://outdoors.com/category/empower/#primaryimage"
},
"image": {
"@id": "https://outdoors.com/category/empower/#primaryimage"
},
"thumbnailUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-2163014591.jpg",
"breadcrumb": {
"@id": "https://outdoors.com/category/empower/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/category/empower/#primaryimage",
"url": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-2163014591.jpg",
"contentUrl": "https://outdoors.com/wp-content/uploads/2026/05/GettyImages-2163014591.jpg",
"width": 1200,
"height": 800,
"caption": "Stock image by Francesco Riccardo Iacomino/Getty Images"
},
{
"@type": "BreadcrumbList",
"@id": "https://outdoors.com/category/empower/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://outdoors.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Empower"
}
]
},
{
"@type": "WebSite",
"@id": "https://outdoors.com/#website",
"url": "https://outdoors.com/",
"name": "Outdoors with Bear Grylls",
"description": "The Premier Website for Every Outdoor Lifestyle: Fishing, Hiking, Kayaking, Off-Road, Camping & More",
"publisher": {
"@id": "https://outdoors.com/#organization"
},
"alternateName": "Outdoors",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://outdoors.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://outdoors.com/#organization",
"name": "Outdoors",
"url": "https://outdoors.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://outdoors.com/#/schema/logo/image/",
"url": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"contentUrl": "https://outdoors.com/wp-content/uploads/2022/11/outdoors-logo.png",
"width": 302,
"height": 46,
"caption": "Outdoors"
},
"image": {
"@id": "https://outdoors.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/alwaysbeoutdoors/",
"https://x.com/AlwaysBOutdoors",
"https://www.instagram.com/outdoors_com/"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://outdoors.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://outdoors.com/category/empower/",
"name": "Empower"
}
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Empower",
"url": "http://outdoors.com/category/empower/"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
220Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 58 | 2 |
| /category/explore/ | 54 | 2 |
| /category/equip/ | 54 | 2 |
| /category/empower/ | 54 | 2 |
Explore the other reputation pillars for Outdoors with Bear Grylls
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Outdoors with Bear Grylls, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Outdoors with Bear Grylls: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://outdoors.com to view the most current version of its content and see directly what this company is about and what it offers.