Phaidon
(https://phaidon.com) 📸 Data Snapshot: May 30, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
9
Impact Weight: 20 / 100
45% Reputation
Trust theatre is the only pillar with a notable score due to a review_count of 42 on the Nike page with a proof_links_count of 0, indicating reviews are internally hosted without third-party verification links. While the site references prestigious figures like Daniel Boulud and Massimo Bottura, it lacks outbound links to independent press reviews or external awards verification. The trust_theatre_flag is true across all pages, primarily driven by unverified internal rating systems.
Proof density is high with a ratio favoring verifiable evidence. Across the 4 pages, there are over 10 instances of specific author names, 5+ mentions of external prestigious organizations (National Gallery in Singapore, FIFA World Cup 2026), and clear pricing for every item. The specificity of the ‘Department of Nike Archives’ reference provides significant substance that outweighs any generic ‘world-class’ assertions.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
49Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 0 |
| /en-us/products/nike-football-boots/ | 42 | 0 |
| /en-us/collections/signed-books/ | 3 | 0 |
| /en-us/collections/childrens-books/ | 3 | 0 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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"@type": "Organization",
"name": "Phaidon",
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"url": "https://www.phaidon.com"
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/en-us/products/nike-football-boots/
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"@type": "ProductGroup",
"name": "Nike Football Boots",
"description": " The first book to chart the unprecedented history of Nike’s iconic football boots, from the evolution of their design to the legendary stars who have worn them Football (or soccer) is surrounded by a particular mythology. As the world’s most popular sport, its players and iconic performances have become part of public consciousness – and so have the boots that footballers wear.Nike Football Boots charts the history of the brand’s football journey, from the all-black leather boots introduced in the early 70s – the first of any shoe to feature the famous swoosh – to the present day, through four key product lines that encapsulate Nike’s design ethos: Tiempo, Mercurial, Total 90, and Phantom. Along the way, readers will discover stories behind the boots worn by football’s greatest names, including Brazilian striker Ronaldo, Portuguese phenom Cristiano Ronaldo, US Women’s National Team star Megan Rapinoe, and emerging French icon Kylian Mbappé, among others. Lavishly illustrated with 500 images, Nike Football Boots showcases boot close-ups, on-feet shots, concepts, posters and advertising, film screenshots, material swatches, sketches, prototypes and ephemera from the Department of Nike Archives (DNA). A 12-page glossy insert displays every model of boot highlighted in the DNA, from 1971 to today. This visual homage to the sport is also an engaging read: celebrated author Caleb Azumah Nelson sets the scene for each chapter, discussing how the culture and style of the decade influenced each boot’s design, while historian Thomas Turner delves deep into the technical innovations that made each boot so successful. An introduction by curator Eleanor Watson puts football design more globally into context. Perfectly timed with the kick-off of the 2026 FIFA World Cup, Nike Football Boots is an essential volume for football fans of all stripes. ",
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"sku": "9781837291496",
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"name": "Nike Football Boots (Default Title)",
"description": " The first book to chart the unprecedented history of Nike’s iconic football boots, from the evolution of their design to the legendary stars who have worn them Football (or soccer) is surrounded by a particular mythology. As the world’s most popular sport, its players and iconic performances have become part of public consciousness – and so have the boots that footballers wear.Nike Football Boots charts the history of the brand’s football journey, from the all-black leather boots introduced in the early 70s – the first of any shoe to feature the famous swoosh – to the present day, through four key product lines that encapsulate Nike’s design ethos: Tiempo, Mercurial, Total 90, and Phantom. Along the way, readers will discover stories behind the boots worn by football’s greatest names, including Brazilian striker Ronaldo, Portuguese phenom Cristiano Ronaldo, US Women’s National Team star Megan Rapinoe, and emerging French icon Kylian Mbappé, among others. Lavishly illustrated with 500 images, Nike Football Boots showcases boot close-ups, on-feet shots, concepts, posters and advertising, film screenshots, material swatches, sketches, prototypes and ephemera from the Department of Nike Archives (DNA). A 12-page glossy insert displays every model of boot highlighted in the DNA, from 1971 to today. This visual homage to the sport is also an engaging read: celebrated author Caleb Azumah Nelson sets the scene for each chapter, discussing how the culture and style of the decade influenced each boot’s design, while historian Thomas Turner delves deep into the technical innovations that made each boot so successful. An introduction by curator Eleanor Watson puts football design more globally into context. Perfectly timed with the kick-off of the 2026 FIFA World Cup, Nike Football Boots is an essential volume for football fans of all stripes. ",
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/en-us/collections/signed-books/
{
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"name": "Exclusive Signed Books",
"url": "https://www.phaidon.com/en-us/collections/signed-books",
"description": "Available in limited quantities, exclusively from Phaidon.com",
"mainEntity": {
"0": {
"@type": "Product",
"name": "Grace: Now",
"url": "https://www.phaidon.com/en-us/products/grace-now",
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"description": " The legendary Vogue editor and international style icon presents a sumptuous compilation of her most memorable fashion imagery from the past decade Grace Coddington is a fashion legend. Known for both her extraordinary talent and fierce dedication to her work, Coddington has produced some of the industry’s most indelible images and cultural moments.Grace: Now is the third volume in Coddington’s career-spanning series of fashion portfolios. Dedicated to her latest chapter as an independent creat",
"sku": "9781837292219",
"brand": {
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"name": "Phaidon Press"
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"offers": [
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"sku": "9781837293421",
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"availability": "https://schema.org/OutOfStock",
"price": 100,
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"url": "https://www.phaidon.com/en-us/products/grace-now?variant=48250229751908"
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"url": "https://www.phaidon.com/en-us/products/grace-now?variant=48250229784676"
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},
"1": {
"@type": "Product",
"name": "BIG Atlas",
"url": "https://www.phaidon.com/en-us/products/big-atlas",
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"description": "The first comprehensive monograph focusing on the built work of BIG-Bjarke Ingels Group, one of the most innovative and creative architecture practices working todayFor over two decades, the pioneering, multidisciplinary Danish firm BIG-Bjarke Ingels Group has created a wide range of projects that give form to the future, standing out for their bold-yet-practical forms, elements of surprise, and people-focused solutions. BIG Atlas offers an ambitious and all-encompassing survey of more than fift",
"sku": "9781837290185",
"brand": {
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"name": "Phaidon Press"
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"availability": "https://schema.org/OutOfStock",
"price": 89.95,
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"url": "https://www.phaidon.com/en-us/products/big-atlas?variant=47539247448164"
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},
"2": {
"@type": "Product",
"name": "Global Warning",
"url": "https://www.phaidon.com/en-us/products/global-warning",
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"description": "Martin Parr puts the world to rights in this comprehensive catalogue of five decades of his photographs, published to accompany a major exhibition at Jeu de Paume in Paris For over fifty years Martin Parr has photographed the absurdities of the contemporary world, from the frenzy of over-consumption and the ravages of mass tourism to humanity’s increasing reliance on technology and our complex relationship with the animal kingdom. By turns critical, satirical, surprising, and funny, Global Warn",
"sku": "9781837291540",
"brand": {
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"name": "Phaidon Press"
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"offers": [
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"sku": "9781837292509",
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"url": "https://www.phaidon.com/en-us/products/global-warning?variant=47539244597348"
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"url": "https://www.phaidon.com/en-us/products/global-warning?variant=47539244630116"
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},
"3": {
"@type": "Product",
"name": "Beyond Peaks: The Cuisine of Schloss Schauenstein",
"url": "https://www.phaidon.com/en-us/products/beyond-peaks-the-cuisine-of-schloss-schauenstein",
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"description": "Experience the extraordinary food and philosophy of Schloss Schauenstein, the three-Michelin-starred culinary destination in the heart of the Swiss Alps Schloss Schauenstein is more than a restaurant – it is an eighteenth-century castle reimagined as a modern gastronomic beacon. Here, a tight-knit team works at the pinnacle of their craft, guided by a philosophy that celebrates terroir through enduring relationships with those who grow, shape, and harvest its ingredients. The result is a living ",
"sku": "9781837291106",
"brand": {
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"name": "Phaidon Press"
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"price": 69.95,
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"url": "https://www.phaidon.com/en-us/products/beyond-peaks-the-cuisine-of-schloss-schauenstein?variant=47539247579236"
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},
"4": {
"@type": "Product",
"name": "Odette: Terroir to Table, Heart to Plate [A Cookbook]",
"url": "https://www.phaidon.com/en-us/products/odette-terroir-to-table-heart-to-plate-a-cookbook",
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"description": "From acclaimed chef Julien Royer, a celebration of heritage, seasonality, and terroir reflecting the spirit of Odette, Royer’s three-Michelin-starred restaurant at the National Gallery in Singapore ‘This book invites us into Odette’s intimate and generous universe, where every page conveys the magic that continues to inspire chefs around the world.’ – Jorge Vallejo, chef and owner, Quintonil As chef-owner of Odette – one of Asia’s most lauded restaurants, and a fixture on the World’s 50 Best Res",
"sku": "9781837291090",
"brand": {
"@type": "Brand",
"name": "Phaidon Press"
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"price": 64.95,
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"url": "https://www.phaidon.com/en-us/products/odette-terroir-to-table-heart-to-plate-a-cookbook?variant=47539261374564"
},
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"sku": "9781837292516",
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/en-us/collections/childrens-books/
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Children's Books",
"url": "https://www.phaidon.com/en-us/collections/childrens-books",
"description": "",
"mainEntity": {
"0": {
"@type": "Product",
"name": "Summer Pops Up!",
"url": "https://www.phaidon.com/en-us/products/summer-pops-up",
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],
"description": " Winner, 2025 Best Baby Book Prize from the French Ministry of Culture From family trips to ocean dips, experience summer’s everyday magic in this sturdy, neon pop-up book. With playful illustrations, engaging text, and pop-up surprises that toddlers (and parents) will love!Designed especially for little hands, this bright, bold pop-up book brims with the joy of summer in every turn of the page. Perfectly portable and shaped for toddlers’ hands, this sturdy board book features six playful pop-up",
"sku": "9781837292073",
"brand": {
"@type": "Brand",
"name": "Phaidon Press"
},
"offers": [
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"price": 9.95,
"priceCurrency": "USD",
"url": "https://www.phaidon.com/en-us/products/summer-pops-up?variant=47539235127396"
}
]
},
"1": {
"@type": "Product",
"name": "Autumn Pops Up!",
"url": "https://www.phaidon.com/en-us/products/autumn-pops-up",
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],
"description": "From falling leaves to Halloween, experience the delights of autumn in this neon, sturdy pop-up book. With playful illustrations, engaging text, and pop-up surprises that toddlers (and parents) will love! Designed especially for little hands, this bright, bold pop-up board book brims with the magic of autumn in every turn of the page. Perfectly portable and shaped for toddlers’ hands, this sturdy book features six playful pop-up scenes that leap from the pages with high-contrast neon images that",
"sku": "9781837292080",
"brand": {
"@type": "Brand",
"name": "Phaidon Press"
},
"offers": [
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"sku": "9781837292080",
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"price": 9.95,
"priceCurrency": "USD",
"url": "https://www.phaidon.com/en-us/products/autumn-pops-up?variant=47539264553060"
}
]
},
"2": {
"@type": "Product",
"name": "WHO'S HIDING? Under the Sea: A Lift-the-Flap Book",
"url": "https://www.phaidon.com/en-us/products/whos-hiding-under-the-sea-a-lift-the-flap-book",
"image": [
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],
"description": "Guess who’s hiding under the sea in this lushly illustrated, rhyming read-aloud guessing game, then lift the sturdy cardboard flaps to meet the ocean ’s most amazing creatures - both familiar and wonderfully weird! There are six sea creatures hiding in the book: can you guess who’s hiding under the surface? This playful lift-the-flap book takes toddlers on an underwater adventure, introducing them to the wonderfully weird creatures of the ocean – and shows how their unique features are what make",
"sku": "9781837290895",
"brand": {
"@type": "Brand",
"name": "Phaidon Press"
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"price": 12.95,
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"url": "https://www.phaidon.com/en-us/products/whos-hiding-under-the-sea-a-lift-the-flap-book?variant=47539213828196"
}
]
},
"3": {
"@type": "Product",
"name": "Formula Fast: Your Ultimate Guide to Formula One Racing!",
"url": "https://www.phaidon.com/en-us/products/formula-fast-your-ultimate-guide-to-formula-one-racing-ae",
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"description": "The ultimate illustrated guide to Formula One racing, the world’s fastest sport: from superhuman drivers to legendary tracks to cutting-edge cars.\n’An absolute must for any young F1 fan, aspiring gearhead, or kid who just loves fast things with great visuals.’ – The Children’s Book Review\nPacked with facts, stats, and impactful illustrations, this ultimate guide to Formula One answers all the questions car-obsessed kids want to know: How do you become a superstar driver? Which is the most challe",
"sku": "9781837291243",
"brand": {
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"name": "Phaidon Press"
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"price": 19.95,
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"url": "https://www.phaidon.com/en-us/products/formula-fast-your-ultimate-guide-to-formula-one-racing-ae?variant=47319422599268"
}
]
},
"4": {
"@type": "Product",
"name": "My Art Book of Peace",
"url": "https://www.phaidon.com/en-us/products/my-art-book-of-peace",
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"description": "A tender, lyrical celebration of peace in all its forms, this keepsake children’s book introduces the concept of peace in a new and accessible way: through art Pairing 35 famous artworks with charming, read-aloud text, My Art Book of Peace illustrates the complex idea of peace through familiar scenarios, such as finding peace in the company of friends and making peace through kind gestures. The book’s heartwarming words and colorful design invite children to connect their everyday experiences to",
"sku": "9781837291526",
"brand": {
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"name": "Phaidon Press"
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"url": "https://www.phaidon.com/en-us/products/my-art-book-of-peace?variant=47539261735012"
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Explore the other reputation pillars for Phaidon
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Phaidon, captured on May 30, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Phaidon: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://phaidon.com to view the most current version of its content and see directly what this company is about and what it offers.