Popular Science
(https://popsci.com) 📸 Data Snapshot: June 4, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is verified through comprehensive Person schema and detailed professional histories. Staff writers like Stan Horaczek and Laura Baisas have verifiable digital footprints including specific education (Columbia Journalism School, NYU) and previous high-authority bylines (Rolling Stone, GQ, NBC). SameAs links in the JSON-LD provide a clear path to external professional verification for all primary editorial staff.
Popular Science avoids bold marketing performance claims, focusing instead on objective scientific reporting. When it mentions longevity (since 1872), it proves it through the ‘Cover Art Store’ showcasing historical archives. Product reviews include specific ‘See it’ calls-to-action that lead to verifiable consumer products, not abstract service packages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.popsci.com/",
"url": "https://www.popsci.com/",
"name": "Popular Science | Science and Technology Stories Since 1872",
"isPartOf": {
"@id": "https://www.popsci.com/#website"
},
"about": {
"@id": "https://www.popsci.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.popsci.com/#primaryimage"
},
"image": {
"@id": "https://www.popsci.com/#primaryimage"
},
"thumbnailUrl": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg",
"datePublished": "2015-10-19T20:15:14-04:00",
"dateModified": "2026-06-03T16:29:06-04:00",
"description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 152 years strong.",
"breadcrumb": {
"@id": "https://www.popsci.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.popsci.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.popsci.com/#primaryimage",
"url": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85",
"contentUrl": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg",
"width": 2000,
"height": 1200,
"caption": "Popular Science logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.popsci.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.popsci.com/#website",
"url": "https://www.popsci.com/",
"name": "Popular Science",
"description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 150 years strong.",
"publisher": {
"@id": "https://www.popsci.com/#organization"
},
"alternateName": "PopSci",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.popsci.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://www.popsci.com/#organization",
"name": "Popular Science",
"alternateName": "PopSci",
"url": "https://www.popsci.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://www.popsci.com/#/schema/logo/image/",
"url": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85",
"contentUrl": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg",
"width": 2000,
"height": 1200,
"caption": "Popular Science"
},
"image": {
"@id": "https://www.popsci.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/PopSci/",
"https://x.com/popsci"
],
"publishingPrinciples": "https://www.popsci.com/editorial-standards/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Popular Science",
"url": "https://www.popsci.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://www.popsci.com/"
},
"thumbnailUrl": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85&w=128&h=96&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://www.popsci.com/wp-content/uploads/2021/03/06/pop-sci-logo-default.jpg?quality=85"
},
"articleSection": "",
"author": [
{
"@type": "Person",
"name": "PopSci Team"
}
],
"creator": [
"PopSci Team"
],
"publisher": {
"@type": "Organization",
"name": "Popular Science",
"logo": "https://www.popsci.com/wp-content/uploads/2024/06/cropped-favicon-ps-FE5102-1.png"
},
"keywords": [],
"dateCreated": "2021-01-08T03:54:43Z",
"datePublished": "2021-01-08T03:54:43Z",
"dateModified": "2026-06-03T20:29:06Z"
}
]
/authors/laura-baisas/
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"@type": "CollectionPage",
"@id": "https://www.popsci.com/authors/laura-baisas/",
"url": "https://www.popsci.com/authors/laura-baisas/",
"name": "Laura Baisas | Page 1 of 30 | Popular Science",
"isPartOf": {
"@id": "https://www.popsci.com/#website"
},
"primaryImageOfPage": {
"@id": "https://www.popsci.com/authors/laura-baisas/#primaryimage"
},
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"@id": "https://www.popsci.com/authors/laura-baisas/#primaryimage"
},
"thumbnailUrl": "https://www.popsci.com/wp-content/uploads/2026/06/north-carolina-beetle.png",
"description": "Laura is a science news writer, covering a wide variety of subjects, but she is particularly fascinated by all things aquatic, paleontology, nanotechnology, and exploring how science influences daily life. Laura is a proud former resident of the New Jersey shore, a competitive swimmer, and a fierce defender of the Oxford comma.",
"breadcrumb": {
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},
"inLanguage": "en-US",
"datePublished": "2022-08-09T10:30:00-04:00",
"dateModified": "2025-10-14T13:00:06-04:00"
},
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"contentUrl": "https://www.popsci.com/wp-content/uploads/2026/06/north-carolina-beetle.png",
"width": 2000,
"height": 1125,
"caption": "‘Prionus imbricornus’ is known for its long antennae."
},
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"name": "Home",
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},
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"@type": "ListItem",
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}
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},
"alternateName": "PopSci",
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"caption": "Popular Science"
},
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},
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"description": "Laura is a science news writer, covering a wide variety of subjects, but she is particularly fascinated by all things aquatic, paleontology, nanotechnology, and exploring how science influences daily life. Laura is a proud former resident of the New Jersey shore, a competitive swimmer, and a fierce defender of the Oxford comma.",
"jobTitle": "News Editor",
"email": "",
"image": "https://www.popsci.com/wp-content/uploads/2022/08/19/laura.jpg",
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],
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"name": "3D models show the megalodon was faster, fiercer than we ever thought",
"url": "https://www.popsci.com/science/3d-models-show-the-megalodon-was-faster-fiercer-than-we-ever-thought/"
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"name": "NASA releases Hubble images of cotton candy-colored clouds in Orion Nebula",
"url": "https://www.popsci.com/science/newborn-star-cloud-nasa-hubble/"
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"name": "Move over, Stegosaurus, there’s a new armored dino in town",
"url": "https://www.popsci.com/science/jakapil-kaniukura-argentina-dinosaur/"
},
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"@type": "CreativeWork",
"name": "When the Power Goes Out, Who Suffers? Climate Epidemiologists Are Now Trying to Figure That Out",
"url": "https://insideclimatenews.org/news/18072022/climate-epidemiology-heat-power-outages/"
},
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"name": "Central Park’s Other Penguins Face Extinction",
"url": "https://hellgatenyc.com/lasker-pool-penguins"
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"headline": "Laura Baisas",
"url": "http://www.popsci.com/authors/laura-baisas/"
}
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/authors/stan-horaczek/
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"url": "https://www.popsci.com/authors/stan-horaczek/",
"name": "Stan Horaczek | Page 1 of 16 | Popular Science",
"isPartOf": {
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},
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"thumbnailUrl": "https://www.popsci.com/wp-content/uploads/2026/06/hexclad-summer-sale-pans-header.jpg",
"description": "Stan Horaczek is the executive gear editor atPopular Science He oversees a team of gear-obsessed writers and editors dedicated to finding and featuring the newest, best, and most innovative gadgets on the market and beyond. He lives in upstate New York with his family, a three-legged dog, and a truly unreasonable collection of hundreds of vintage film cameras and lenses.",
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},
"inLanguage": "en-US",
"datePublished": "2017-03-22T17:38:49-04:00",
"dateModified": "2025-03-24T12:24:23-04:00"
},
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"width": 1773,
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"caption": "These pans pay for themselves if they help you break your takeout habit."
},
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"name": "Stan Horaczek"
}
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"url": "https://www.popsci.com/",
"name": "Popular Science",
"description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 150 years strong.",
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"@id": "https://www.popsci.com/#organization"
},
"alternateName": "PopSci",
"inLanguage": "en-US"
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"@id": "https://www.popsci.com/#organization",
"name": "Popular Science",
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},
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},
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},
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"jobTitle": "Executive editor, gear and reviews",
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"name": "Inside the factory where Kodak brings film back to life",
"url": "https://www.popsci.com/inside-kodak-factory-photos/"
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"name": "Inside New York’s vanishing community of repair shops",
"url": "https://www.popsci.com/repair-shop-photo-essay/"
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"name": "The curious case of Magic Girl, the would-be greatest pinball machine of all time",
"url": "https://www.popsci.com/curious-story-magic-girl-would-be-greatest-pinball-machine-all-time/"
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"url": "http://www.popsci.com/authors/stan-horaczek/"
}
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},
"inLanguage": "en-US",
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"dateModified": "2024-11-18T17:35:12-05:00"
},
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"url": "https://www.popsci.com/",
"name": "Popular Science",
"description": "Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 150 years strong.",
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🛡️ Trust Signals — external proof links that back the declared identity
66Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 12 | 2 |
| /authors/laura-baisas/ | 7 | 2 |
| /authors/stan-horaczek/ | 13 | 2 |
| /category/gear/ | 15 | 2 |
| /authors/andrew-paul/ | 6 | 2 |
| /authors/tony-ware/ | 13 | 2 |
Explore the other reputation pillars for Popular Science
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Popular Science, captured on June 4, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Popular Science: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://popsci.com to view the most current version of its content and see directly what this company is about and what it offers.