brandaireputation.com

Identity & Authority: Popular Information – Signal Evidence & AI Readability

Popular Information

(https://popular.info) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is well-established through named journalists (Judd Legum, Rebecca Crosby, Noel Sims) who are integrated into the NewsArticle schema. A minor gap exists as only the primary founder (Judd Legum) has a sameAs Twitter link in the WebSite schema, leaving a slight digital footprint verification gap for secondary reporters within the structured data.

There is no disconnect between the claims and the demonstration of work. The site claims to investigate corporate power and immediately follows with a report on Coachella performers funding political movements and CFTC lawsuits. The claims are not mere marketing; they function as a table of contents for the evidence provided in the body text.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema 
{
    "@context": "https://schema.org",
    "@type": "WebSite",
    "name": "Popular Information",
    "publisher": {
        "@type": "Organization",
        "name": "Popular Information",
        "url": "https://popular.info",
        "logo": {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png"
        },
        "sameAs": [
            "https://twitter.com/JuddLegum"
        ]
    },
    "url": "https://popular.info",
    "mainEntityOfPage": {
        "@type": "WebPage",
        "url": "https://popular.info"
    },
    "description": "Independent accountability journalism. ",
    "potentialAction": {
        "@type": "SearchAction",
        "name": "Search Popular Information",
        "target": "https://popular.info/archive?utm_source=google&sort=search&search={search_term_string}",
        "query-input": "required name=search_term_string"
    }
}
/archive/ — no schema detected (entity gap)
/p/popinfo-weekly-praise-payoffs-and/ 
{
    "@context": "https://schema.org",
    "@type": "NewsArticle",
    "url": "https://popular.info/p/popinfo-weekly-praise-payoffs-and",
    "mainEntityOfPage": "https://popular.info/p/popinfo-weekly-praise-payoffs-and",
    "headline": "PopInfo Weekly: Praise, payoffs, and peanuts",
    "description": "A Popular Information investigation found that several stock purchases were made on the same day Trump publicly praised the companies.",
    "image": [
        {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!XXFV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa6e6bb45-5c11-484c-a603-bace3b011bfe_2048x1366.jpeg"
        }
    ],
    "datePublished": "2026-05-22T14:42:14+00:00",
    "dateModified": "2026-05-22T14:42:14+00:00",
    "isAccessibleForFree": true,
    "author": [
        {
            "@type": "Person",
            "name": "Rebecca Crosby",
            "url": "https://substack.com/@rebeccacrosby",
            "description": "Reporter at Popular Information. Reach me at rebecca@popular.info",
            "identifier": "user:41959330",
            "image": {
                "@type": "ImageObject",
                "contentUrl": "https://substackcdn.com/image/fetch/$s_!qA0u!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba2b60e1-7619-403f-8349-86755988cd7a_1705x1705.jpeg",
                "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!qA0u!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba2b60e1-7619-403f-8349-86755988cd7a_1705x1705.jpeg"
            }
        },
        {
            "@type": "Person",
            "name": "Noel Sims",
            "url": "https://substack.com/@noelsims",
            "description": "Reporter at Popular Information. Email me at noel@popular.info",
            "identifier": "user:254787085",
            "image": {
                "@type": "ImageObject",
                "contentUrl": "https://substackcdn.com/image/fetch/$s_!ZeIR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69c10ea2-c8ed-409e-be5a-969e4b9c6765_1170x1170.jpeg",
                "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!ZeIR!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69c10ea2-c8ed-409e-be5a-969e4b9c6765_1170x1170.jpeg"
            }
        }
    ],
    "publisher": {
        "@type": "Organization",
        "name": "Popular Information",
        "url": "https://popular.info",
        "description": "Independent accountability journalism. ",
        "interactionStatistic": {
            "@type": "InteractionCounter",
            "name": "Subscribers",
            "interactionType": "https://schema.org/SubscribeAction",
            "userInteractionCount": 100000
        },
        "identifier": "pub:1664",
        "logo": {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "contentUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "contentUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png"
        },
        "sameAs": [
            "https://twitter.com/JuddLegum"
        ]
    },
    "interactionStatistic": [
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/LikeAction",
            "userInteractionCount": 228
        },
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/ShareAction",
            "userInteractionCount": 58
        },
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/CommentAction",
            "userInteractionCount": 6
        }
    ]
}
/p/a-lot-of-peanuts/ 
{
    "@context": "https://schema.org",
    "@type": "NewsArticle",
    "url": "https://popular.info/p/a-lot-of-peanuts",
    "mainEntityOfPage": "https://popular.info/p/a-lot-of-peanuts",
    "headline": "A lot of peanuts",
    "description": "As the Iran War drags on, President Trump has repeatedly belittled the economic impact of the conflict on Americans.",
    "image": [
        {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!QHcr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F17933da8-492a-432e-9f91-a07a5e969000_2121x1414.jpeg"
        }
    ],
    "datePublished": "2026-05-21T10:31:11+00:00",
    "dateModified": "2026-05-21T10:31:11+00:00",
    "isAccessibleForFree": true,
    "author": [
        {
            "@type": "Person",
            "name": "Rebecca Crosby",
            "url": "https://substack.com/@rebeccacrosby",
            "description": "Reporter at Popular Information. Reach me at rebecca@popular.info",
            "identifier": "user:41959330",
            "image": {
                "@type": "ImageObject",
                "contentUrl": "https://substackcdn.com/image/fetch/$s_!qA0u!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba2b60e1-7619-403f-8349-86755988cd7a_1705x1705.jpeg",
                "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!qA0u!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fba2b60e1-7619-403f-8349-86755988cd7a_1705x1705.jpeg"
            }
        },
        {
            "@type": "Person",
            "name": "Noel Sims",
            "url": "https://substack.com/@noelsims",
            "description": "Reporter at Popular Information. Email me at noel@popular.info",
            "identifier": "user:254787085",
            "image": {
                "@type": "ImageObject",
                "contentUrl": "https://substackcdn.com/image/fetch/$s_!ZeIR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69c10ea2-c8ed-409e-be5a-969e4b9c6765_1170x1170.jpeg",
                "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!ZeIR!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F69c10ea2-c8ed-409e-be5a-969e4b9c6765_1170x1170.jpeg"
            }
        }
    ],
    "publisher": {
        "@type": "Organization",
        "name": "Popular Information",
        "url": "https://popular.info",
        "description": "Independent accountability journalism. ",
        "interactionStatistic": {
            "@type": "InteractionCounter",
            "name": "Subscribers",
            "interactionType": "https://schema.org/SubscribeAction",
            "userInteractionCount": 100000
        },
        "identifier": "pub:1664",
        "logo": {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "contentUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png"
        },
        "image": {
            "@type": "ImageObject",
            "url": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "contentUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png",
            "thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!Axm0!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F8bfa847f-969f-4f84-b454-840af98cbe03_178x178.png"
        },
        "sameAs": [
            "https://twitter.com/JuddLegum"
        ]
    },
    "interactionStatistic": [
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/LikeAction",
            "userInteractionCount": 429
        },
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/ShareAction",
            "userInteractionCount": 115
        },
        {
            "@type": "InteractionCounter",
            "interactionType": "https://schema.org/CommentAction",
            "userInteractionCount": 47
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
494Review mentions (all pages)
1External proof links (all pages)
PageReviewsProof links
/ (home) 355 1
/archive/ 96 0
/p/popinfo-weekly-praise-payoffs-and/ 22 0
/p/a-lot-of-peanuts/ 21 0
Explore the other reputation pillars for Popular Information
Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →
Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Popular Information, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Popular Information: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://popular.info to view the most current version of its content and see directly what this company is about and what it offers.