SBS (Special Broadcasting Service)
(https://sbs.com.au) πΈ Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through a comprehensive and valid JSON-LD schema that connects the organization to its social footprints (Facebook, TikTok, LinkedIn, etc.). Named experts like Socceroos coach Tony Popovic and SBS Finance Editor Ricardo Gonçalves provide human authority, although the snippet lacks deep Person schema for individual journalists. Technical credibility is high, evidenced by a clean heading hierarchy and functional multi-platform delivery (iOS/Android apps).
The site makes few bold marketing performance claims, focusing instead on utility. The claim of ‘Over 11,000 hours’ of content is a verifiable metric of its streaming library, and the ’24:59′ and ’19:43′ timestamps on video highlights provide immediate proof of content existence. There is no disconnect between the promise of ‘Exclusive coverage’ and the actual match fixtures provided.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
π Identity & Technical Layer β schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "SBS Australia",
"url": "https://www.sbs.com.au//",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/SBSAustralia",
"https://twitter.com/SBS",
"https://www.instagram.com/sbs_australia/",
"https://www.youtube.com/user/SBSAustralia",
"https://www.tiktok.com/@sbsaustralia?lang=en",
"https://au.linkedin.com/company/special-broadcasting-service-sbs-australia"
]
},
{
"imageAlt": "",
"@type": "WebPage",
"name": "SBS Homepage",
"description": "Stay informed & entertained with SBS's diverse range of multi-lingual content including latest news, audio, TV, video streaming, sports, food and more.",
"url": "https://www.sbs.com.au/",
"image": "https://assets.sbs.com.au/dims4/default/0d885fd/2147483647/strip/true/crop/2233x1256+84+0/resize/1280x720!/quality/90/?url=https%3A%2F%2Fsbs-au-brightspot.s3.ap-southeast-2.amazonaws.com%2Fa5%2Fd5%2F7925a7fc435bbbd0d5e9f75c8d93%2Fopengraph-facebook-share.png",
"publisher": {
"@type": "Organization",
"name": "SBS Australia",
"url": "https://www.sbs.com.au//",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/SBSAustralia",
"https://twitter.com/SBS",
"https://www.instagram.com/sbs_australia/",
"https://www.youtube.com/user/SBSAustralia",
"https://www.tiktok.com/@sbsaustralia?lang=en",
"https://au.linkedin.com/company/special-broadcasting-service-sbs-australia"
]
}
}
]
}
/sport/tag/section/fifa-world-cup-2026/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "SBS Sport",
"url": "https://www.sbs.com.au/sport",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au/_next/static/img/sport/schema-logo-7ec9ffe.png",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/sbssportau/",
"https://twitter.com/SBSSportau",
"https://www.instagram.com/sbssportau/",
"https://www.youtube.com/c/SBSSportau",
"https://www.tiktok.com/@sbssportau"
]
},
{
"imageAlt": "",
"@type": "WebPage",
"name": "FIFA World Cup 2026",
"description": "Exclusive coverage of the FIFA World Cup 2026α΅α΄Ή via SBS Sport, including all the latest action, highlights, interviews and opinion from the world's biggest football event.",
"url": "https://www.sbs.com.au/sport/fifa-world-cup-2026",
"image": "",
"publisher": {
"@type": "Organization",
"name": "SBS Sport",
"url": "https://www.sbs.com.au/sport",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au/_next/static/img/sport/schema-logo-7ec9ffe.png",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/sbssportau/",
"https://twitter.com/SBSSportau",
"https://www.instagram.com/sbssportau/",
"https://www.youtube.com/c/SBSSportau",
"https://www.tiktok.com/@sbssportau"
]
}
}
]
}
/news/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"name": "SBS News",
"url": "https://www.sbs.com.au/news",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au/_next/static/img/news/schema-logo-d79dd3e.png",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/sbsnews/",
"https://twitter.com/sbsnews/",
"https://www.instagram.com/sbsnews_au",
"https://www.youtube.com/user/WorldNewsAustralia",
"https://www.tiktok.com/@sbsnews_au",
"https://www.sbs.com.au/news/feeds"
]
},
{
"imageAlt": "",
"@type": "WebPage",
"name": "News Homepage",
"description": "Welcome to SBS News, your trusted source for latest Australian and world news. Uncover breaking stories, in-depth analysis, and diverse perspectives on issues that matter.",
"url": "https://www.sbs.com.au/news",
"image": "",
"publisher": {
"@type": "Organization",
"name": "SBS News",
"url": "https://www.sbs.com.au/news",
"logo": {
"@type": "ImageObject",
"url": "https://www.sbs.com.au/_next/static/img/news/schema-logo-d79dd3e.png",
"width": "144",
"height": "144"
},
"sameAs": [
"https://www.facebook.com/sbsnews/",
"https://twitter.com/sbsnews/",
"https://www.instagram.com/sbsnews_au",
"https://www.youtube.com/user/WorldNewsAustralia",
"https://www.tiktok.com/@sbsnews_au",
"https://www.sbs.com.au/news/feeds"
]
}
}
]
}
π‘οΈ Trust Signals β external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 3 |
| /sport/tag/section/fifa-world-cup-2026/ | 18 | 3 |
| /ondemand/ | 2 | 1 |
| /news/ | 22 | 3 |
This page presents a snapshot of public data from SBS (Special Broadcasting Service), captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SBS (Special Broadcasting Service): This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://sbs.com.au to view the most current version of its content and see directly what this company is about and what it offers.