South China Morning Post
(https://scmp.com) 📸 Data Snapshot: June 19, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through robust Organization and NewsMediaOrganization schema. The JSON-LD includes a physical address in Hong Kong, sameAs links to a verified Wikipedia entry, and established social media footprints. Named individuals like Alibaba’s Joe Tsai and various politicians are referenced with a clear digital footprint, though the site could improve by linking individual journalists to Person schema.
There are no traditional marketing performance claims to disconnect. Instead, the site makes factual reporting claims which are supported by photo credits from AP, EPA, and Reuters. The transition from the ‘Latest News’ signal to specific, dated articles (many within minutes of the system date) provides real-time verification of its service promise.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@id": "https://www.scmp.com#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+852-2680-8888"
},
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"name": "South China Morning Post",
"sameAs": [
"https://www.facebook.com/southchinamorningpost/",
"https://twitter.com/SCMPNews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post",
"https://www.instagram.com/scmpnews",
"https://plus.google.com/b/109548181662196012156/+SouthChinaMorningPostSCMP"
],
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"address": "19/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong",
"correctionsPolicy": "https://www.scmp.com/policies-and-standards",
"description": "First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.",
"diversityPolicy": "https://www.scmp.com/policies-and-standards",
"ethicsPolicy": "https://www.scmp.com/policies-and-standards",
"foundingDate": "1903-11-06",
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"masthead": "https://www.scmp.com/policies-and-standards",
"name": "South China Morning Post",
"sameAs": [
"https://en.wikipedia.org/wiki/South_China_Morning_Post",
"https://www.facebook.com/scmp",
"https://x.com/SCMPNews",
"https://www.instagram.com/scmpnews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post"
],
"telephone": "+852-2680-8888",
"unnamedSourcesPolicy": "https://www.scmp.com/policies-and-standards",
"url": "https://www.scmp.com",
"verificationFactCheckingPolicy": "https://www.scmp.com/policies-and-standards"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "South China Morning Post",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.scmp.com/search/{search_term_string}"
}
},
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/aca79a03-8a06-43c6-9bc4-3dd8d7115d97_00a4ce92.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/fa016a3f-dd33-43b7-9793-0328056b6b40_a33d0f4f.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/77148eb0-0120-455e-a89c-96c79f174dcd_8c29b9cb.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/03/02/b64e7227-51bb-4b70-809d-92fe25fb55c6_2924d40b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/a918555e-9c5c-4d74-8cac-0367877071cd_21e673aa.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/6a156bef-0c49-4926-9025-3309554a788f_e5eec046.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/9f31ea6f-2ab9-41e2-9857-d9087a24eaf1_45ada598.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/0b79dc85-a1e8-4d20-9dde-c0f7794ff1a8_42ee9b89.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/96ec20e3-9f74-417a-8a2c-e8be113ee306_deb118d4.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/f7c37bff-614c-4a6b-88ed-2f823719f189_0c41868d.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/870aebab-8afd-4b33-9b0d-7f6f6ac66a16_da659026.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/16/a7203666-163a-4dfc-9eba-a8e8166852de_21301b76.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=40,format=auto/sites/default/files/styles/300x300/public/andrew_sheng.jpg?itok=0N3mRH2r"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=40,format=auto/sites/default/files/styles/300x300/public/david.png?itok=UPwmuX-a"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=40,format=auto/sites/default/files/styles/300x300/public/d8/images/author/pic/2024/07/30/Annika-Park-Headshot_updated.JPG?itok=iW0tbRPY&v=1722323431"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=40,format=auto/sites/default/files/styles/300x300/public/images/author/pic/2019/02/21/scmp_letters.png?itok=FRph0Rew"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=40,format=auto/sites/default/files/styles/300x300/public/andrew-leung-500.jpg?itok=GO4UWJKM"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/galleries/2026/06/20/Harry2006.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/12/1d42f6da-f1d2-403b-9f18-cd147451ebfc_8fb0859d.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/12/12156fcc-c236-4317-a70f-c6b13bc10212_c8ea044b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/05/23/4c057c2f-c4d1-47aa-a066-a5677fb458d4_ef4cc2d0.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/12/438c18e2-122b-4ca1-9cb3-02ead018bb83_9a840f37.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/05e83a56-5e0a-44d5-bba1-f825ad6ac5f1_4cfd97aa.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/e4e5b8f2-03fd-43f9-8c25-3c8d46ae093d_b3962a5b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/17/624c52dd-246a-4cc8-96cf-0acc34e303cd_8d1ffa6d.jpg"
}
]
/news/china/diplomacy/
[
{
"@context": "https://schema.org",
"@id": "https://www.scmp.com#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+852-2680-8888"
},
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"name": "South China Morning Post",
"sameAs": [
"https://www.facebook.com/southchinamorningpost/",
"https://twitter.com/SCMPNews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post",
"https://www.instagram.com/scmpnews",
"https://plus.google.com/b/109548181662196012156/+SouthChinaMorningPostSCMP"
],
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"address": "19/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong",
"correctionsPolicy": "https://www.scmp.com/policies-and-standards",
"description": "First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.",
"diversityPolicy": "https://www.scmp.com/policies-and-standards",
"ethicsPolicy": "https://www.scmp.com/policies-and-standards",
"foundingDate": "1903-11-06",
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"masthead": "https://www.scmp.com/policies-and-standards",
"name": "South China Morning Post",
"sameAs": [
"https://en.wikipedia.org/wiki/South_China_Morning_Post",
"https://www.facebook.com/scmp",
"https://x.com/SCMPNews",
"https://www.instagram.com/scmpnews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post"
],
"telephone": "+852-2680-8888",
"unnamedSourcesPolicy": "https://www.scmp.com/policies-and-standards",
"url": "https://www.scmp.com",
"verificationFactCheckingPolicy": "https://www.scmp.com/policies-and-standards"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "South China Morning Post",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.scmp.com/search/{search_term_string}"
}
},
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/91f5de13-b4a2-4662-8374-f499eed44fbd_83d6bad1.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/a1afe13c-e313-4db1-9f52-8e2c459794f4_343d586c.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/9381679e-664a-43e7-bc98-02716d06321e_1738b1b6.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/6197b2e8-2482-4b1a-b0e4-0b3f9ef13d9c_ad5d775a.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/d174d8d0-cb21-44a7-94ee-be64c30f346b_ce3ca295.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/0e18e75d-7110-484d-84cf-3a1e6c0a2d6f_1ab5023c.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/3c413024-e7a4-4a7d-8a08-065e432aad55_fb50bc99.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/a3eaa318-4ead-42b0-a2ca-842b22b418fa_5fd83ef8.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/17/3822522c-c35e-4d13-ab8f-cdca2e69fde1_d3e43ab3.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/17/eb81bf97-c2ae-4d10-82dc-56cec57362f9_7684eb0b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/16/5163331a-add4-44ef-8674-d2f51fcd06b5_76a2c072.jpg"
}
]
/news/world/europe/
[
{
"@context": "https://schema.org",
"@id": "https://www.scmp.com#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+852-2680-8888"
},
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"name": "South China Morning Post",
"sameAs": [
"https://www.facebook.com/southchinamorningpost/",
"https://twitter.com/SCMPNews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post",
"https://www.instagram.com/scmpnews",
"https://plus.google.com/b/109548181662196012156/+SouthChinaMorningPostSCMP"
],
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"address": "19/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong",
"correctionsPolicy": "https://www.scmp.com/policies-and-standards",
"description": "First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.",
"diversityPolicy": "https://www.scmp.com/policies-and-standards",
"ethicsPolicy": "https://www.scmp.com/policies-and-standards",
"foundingDate": "1903-11-06",
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"masthead": "https://www.scmp.com/policies-and-standards",
"name": "South China Morning Post",
"sameAs": [
"https://en.wikipedia.org/wiki/South_China_Morning_Post",
"https://www.facebook.com/scmp",
"https://x.com/SCMPNews",
"https://www.instagram.com/scmpnews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post"
],
"telephone": "+852-2680-8888",
"unnamedSourcesPolicy": "https://www.scmp.com/policies-and-standards",
"url": "https://www.scmp.com",
"verificationFactCheckingPolicy": "https://www.scmp.com/policies-and-standards"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "South China Morning Post",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.scmp.com/search/{search_term_string}"
}
},
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/7f9c8d13-e105-4329-b649-e4b5c47e69a4_53a2437b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/3c900e4c-076f-4ed1-82cd-8b48d48768bc_6e880902.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/758be1c8-da7a-45a0-bc68-767512e098cf_188a70dc.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/1c5216cb-0198-40a4-8a80-8fa8b4f66a85_2de82e5d.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/cb29c21b-2ef7-4c8b-857b-c45c713f4033_2498722c.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/d6d71a3a-be15-4e86-97ae-6328f5810846_6ffc38a6.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/1ecbbc14-4c1d-42d1-bcf4-2d86444a78bd_9558dee9.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/17/da764c1c-e67e-4280-8b2b-3ee3ada22f9c_4fa26663.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/16/b252bf06-e133-4dd0-98ce-02bf1155c3e0_c0021b39.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/17/c12a57ff-be65-42cb-93d5-fcbb799f39bf_e50fc144.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/16/e5b43055-1570-47d0-a97b-f719a00a1ba6_0afba5fa.jpg"
}
]
/live/
[
{
"@context": "https://schema.org",
"@id": "https://www.scmp.com#organization",
"@type": "Organization",
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "+852-2680-8888"
},
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"name": "South China Morning Post",
"sameAs": [
"https://www.facebook.com/southchinamorningpost/",
"https://twitter.com/SCMPNews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post",
"https://www.instagram.com/scmpnews",
"https://plus.google.com/b/109548181662196012156/+SouthChinaMorningPostSCMP"
],
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"address": "19/F Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong",
"correctionsPolicy": "https://www.scmp.com/policies-and-standards",
"description": "First published in 1903, South China Morning Post is Hong Kong's premier English language newspaper and has the city's most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication scmp.com and its Sunday edition, Sunday Morning Post.",
"diversityPolicy": "https://www.scmp.com/policies-and-standards",
"ethicsPolicy": "https://www.scmp.com/policies-and-standards",
"foundingDate": "1903-11-06",
"logo": "https://assets-v2.i-scmp.com/production/icons/scmp-icon-512x512.png",
"masthead": "https://www.scmp.com/policies-and-standards",
"name": "South China Morning Post",
"sameAs": [
"https://en.wikipedia.org/wiki/South_China_Morning_Post",
"https://www.facebook.com/scmp",
"https://x.com/SCMPNews",
"https://www.instagram.com/scmpnews",
"https://www.youtube.com/southchinamorningpost",
"https://www.linkedin.com/company/south-china-morning-post"
],
"telephone": "+852-2680-8888",
"unnamedSourcesPolicy": "https://www.scmp.com/policies-and-standards",
"url": "https://www.scmp.com",
"verificationFactCheckingPolicy": "https://www.scmp.com/policies-and-standards"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "South China Morning Post",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=search_term_string",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.scmp.com/search/{search_term_string}"
}
},
"url": "https://www.scmp.com"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/85d38b1e-bcb3-4ea8-b757-e5b64296845d_27df4d35.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/7f9c8d13-e105-4329-b649-e4b5c47e69a4_53a2437b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/50b44f04-2cef-4a45-9657-d323960a5fab_718a038f.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/870aebab-8afd-4b33-9b0d-7f6f6ac66a16_da659026.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/0b79dc85-a1e8-4d20-9dde-c0f7794ff1a8_42ee9b89.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/20/91f5de13-b4a2-4662-8374-f499eed44fbd_83d6bad1.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/a693ca0f-efe3-4cb0-9570-bb54a1b1401d_ee41603e.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/2ed01dea-ebe2-48bb-8ce4-197fcf3a9e72_6fb1dafd.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/b5871e07-3a52-4392-85ff-0cc294d785da_df443a10.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/aca79a03-8a06-43c6-9bc4-3dd8d7115d97_00a4ce92.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/3c6ccf33-4369-43a3-b61c-5c7fe80eb26a_5bdca432.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/da518dfc-7fd8-4c5a-beec-3cafba973e78_3d0beddb.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/a56ad73f-11a0-4b93-be13-ca3b5bb05936_b180555b.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/ae05cff2-4c7f-4141-b67d-1421e296c9d9_89d0642a.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/3c900e4c-076f-4ed1-82cd-8b48d48768bc_6e880902.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/b0ade4a4-4e24-4be9-84c0-b7da115fc936_f8ae481c.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/18/b5087355-496f-4cb1-b380-cd60eea3ce50_790e3f2e.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/d163af6b-eabd-4ef9-9ea8-4ac40636870f_4a5f267e.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/2beaf08d-ad00-435c-b674-32bc0ae7ad72_e28a5a75.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/ef20afb4-c21a-4c31-8d83-df888501305a_30e56db2.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/52d730a9-5c4a-42ed-ab52-19b0cac0cadf_4626ed9a.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/5686e5dc-3f0a-4065-bd51-0ce198af2dc3_64cd7926.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/4d272845-7e73-47fc-b68d-a9812257aac1_2f6a1e07.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/d0371edc-1559-4e50-b056-8277fd9620d0_13befc8d.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/05ccb689-abae-4ec8-92fb-fedb080a1e9d_15eb0bd7.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/16/a7203666-163a-4dfc-9eba-a8e8166852de_21301b76.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/91292667-3894-4eac-a0fd-a30dd9beb999_043fd35c.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/8002f36d-b325-4f34-b85a-34abb937d083_d59b1409.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/a918555e-9c5c-4d74-8cac-0367877071cd_21e673aa.jpg"
},
{
"@context": "https://schema.org",
"@type": "ImageObject",
"url": "https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2026/06/19/158fc159-615d-4899-beea-c4d49c7393c9_0a86ebfc.jpg"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
119Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 24 | 2 |
| /news/china/diplomacy/ | 20 | 2 |
| /news/world/europe/ | 74 | 2 |
| /live/ | 1 | 2 |
Explore the other reputation pillars for South China Morning Post
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from South China Morning Post, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to South China Morning Post: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://scmp.com to view the most current version of its content and see directly what this company is about and what it offers.