Skift
(https://skift.com) 📸 Data Snapshot: May 28, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
17
Impact Weight: 20 / 100
85% Reputation
The site avoids trust theatre by utilizing named journalistic authority rather than unverified third-party reviews. While the schema_json indicates a review_count, the visible content relies on named editorial staff (e.g., Sarah Kopit, Sean O’Neill) and primary data sources. Most claims, such as the ‘Iran Impact News’ section, are substantiated with real-time geopolitical analysis rather than vague marketing assertions.
Proof density is very high across all pages. The ratio of verifiable evidence to assertions is skewed heavily toward evidence, featuring specific outcomes like ‘NYC Hotel Housekeepers’ Pay to Hit $61 an Hour’ and ‘$400M in Tourism Aid’ for Dubai. Vague assertions are nearly non-existent in the core editorial flow.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
17Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /2025/09/09/skift-power-rankings-whos-making-the-biggest-bets-in-travel/ | 8 | 1 |
| /hotels/ | 4 | 1 |
| /newsletters/ | 2 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "NewsArticle",
"@id": "https://skift.com/#article",
"isPartOf": {
"@id": "https://skift.com/"
},
"author": {
"name": "Kenny Tran",
"@id": "https://skift.com/#/schema/person/9df054677291fd3f1dfe3f03fd1c1351"
},
"headline": "Homepage",
"datePublished": "2022-08-10T11:27:44+00:00",
"dateModified": "2026-05-25T23:01:14+00:00",
"mainEntityOfPage": {
"@id": "https://skift.com/"
},
"wordCount": 554,
"publisher": {
"@id": "https://skift.com/#organization"
},
"image": {
"@id": "https://skift.com/#primaryimage"
},
"thumbnailUrl": "https://skift.com/wp-content/uploads/2026/03/data-ai-logo.png?w=287",
"inLanguage": "en-US"
},
{
"@type": "WebPage",
"@id": "https://skift.com/",
"url": "https://skift.com/",
"name": "Skift: Travel News, Airline News and Hotel News",
"isPartOf": {
"@id": "https://skift.com/#website"
},
"about": {
"@id": "https://skift.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://skift.com/#primaryimage"
},
"image": {
"@id": "https://skift.com/#primaryimage"
},
"thumbnailUrl": "https://skift.com/wp-content/uploads/2026/03/data-ai-logo.png?w=287",
"datePublished": "2022-08-10T11:27:44+00:00",
"dateModified": "2026-05-25T23:01:14+00:00",
"description": "The trusted source for breaking travel news and travel research covering airlines, hotels, tourism, startups, and business travel.",
"breadcrumb": {
"@id": "https://skift.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://skift.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://skift.com/#primaryimage",
"url": "https://skift.com/wp-content/uploads/2026/03/data-ai-logo.png",
"contentUrl": "https://skift.com/wp-content/uploads/2026/03/data-ai-logo.png",
"width": 287,
"height": 51
},
{
"@type": "BreadcrumbList",
"@id": "https://skift.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://skift.com/#website",
"url": "https://skift.com/",
"name": "Skift",
"description": "Travel News, Airline News, Hotel News & Tourism News",
"publisher": {
"@id": "https://skift.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://skift.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
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}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://skift.com/#organization",
"name": "Skift",
"url": "https://skift.com/",
"logo": {
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"inLanguage": "en-US",
"@id": "https://skift.com/#/schema/logo/image/",
"url": "https://skift.com/wp-content/uploads/2018/04/logo.png",
"contentUrl": "https://skift.com/wp-content/uploads/2018/04/logo.png",
"width": "419",
"height": "157",
"caption": "Skift"
},
"image": {
"@id": "https://skift.com/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/skift",
"https://www.instagram.com/skiftnews/?hl=en",
"https://www.linkedin.com/company/skift/",
"https://www.youtube.com/skiftnews"
]
},
{
"@type": "Person",
"@id": "https://skift.com/#/schema/person/9df054677291fd3f1dfe3f03fd1c1351",
"name": "Kenny Tran",
"url": "https://skift.com/author/kenny-tran/"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Skift",
"url": "https://skift.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://skift.com/"
},
"thumbnailUrl": "",
"image": {
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"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
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"name": "Kenny Tran"
}
],
"creator": [
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],
"publisher": {
"@type": "Organization",
"name": "Skift",
"logo": "https://skift.com/wp-content/uploads/2016/09/cropped-logo-square-yellow.png"
},
"keywords": [
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"homepage",
"site: skift"
],
"dateCreated": "2022-08-10T11:27:44Z",
"datePublished": "2022-08-10T11:27:44Z",
"dateModified": "2026-05-25T23:01:14Z"
}
]
/2025/09/09/skift-power-rankings-whos-making-the-biggest-bets-in-travel/
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},
"author": {
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"@id": "https://skift.com/#/schema/person/101947",
"url": "https://skift.com/author/sarah-kopit/"
},
"headline": "Skift Power Rankings: Who’s Making the Biggest Bets in Travel",
"datePublished": "2025-09-09T13:10:57+00:00",
"dateModified": "2025-10-08T09:02:12+00:00",
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},
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},
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],
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"isAccessibleForFree": false,
"hasPart": {
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"isAccessibleForFree": false,
"cssSelector": ".js-paywall"
}
},
{
"@type": "WebPage",
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"name": "Skift Power Rankings: Who’s Making the Biggest Bets in Travel",
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"dateModified": "2025-10-08T09:02:12+00:00",
"description": "The new Skift Power Rankings celebrate leaders willing to pay — in cash, in reputation, and in time — to move travel from comfortable habits.",
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}
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{
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"@id": "https://skift.com/#website",
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"name": "Skift",
"description": "Travel News, Airline News, Hotel News & Tourism News",
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},
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],
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},
{
"@type": "Organization",
"@id": "https://skift.com/#organization",
"name": "Skift",
"url": "https://skift.com/",
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},
"image": {
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},
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},
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"name": "Sarah Kopit",
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],
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}
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"name": "Skift",
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]
/hotels/
[
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"@graph": [
{
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"@id": "https://skift.com/hotels/",
"url": "https://skift.com/hotels/",
"name": "Hotel News | Latest Hotel Management Insights",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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"thumbnailUrl": "https://skift.com/wp-content/uploads/2026/02/United_Starlink_Announcement-e1770148199716.jpg",
"description": "Keep your finger on the pulse of global hotel news. Get the latest insights on hotel management, business operations, and market trends with Skift.",
"breadcrumb": {
"@id": "https://skift.com/hotels/#breadcrumb"
},
"inLanguage": "en-US"
},
{
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"inLanguage": "en-US",
"@id": "https://skift.com/hotels/#primaryimage",
"url": "https://skift.com/wp-content/uploads/2026/02/United_Starlink_Announcement-e1770148199716.jpg",
"contentUrl": "https://skift.com/wp-content/uploads/2026/02/United_Starlink_Announcement-e1770148199716.jpg",
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"caption": "United spotlighted Starlink wifi in a Super Bowl ad."
},
{
"@type": "BreadcrumbList",
"@id": "https://skift.com/hotels/#breadcrumb",
"itemListElement": [
{
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},
{
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"name": "Hotels"
}
]
},
{
"@type": "WebSite",
"@id": "https://skift.com/#website",
"url": "https://skift.com/",
"name": "Skift",
"description": "Travel News, Airline News, Hotel News & Tourism News",
"publisher": {
"@id": "https://skift.com/#organization"
},
"potentialAction": [
{
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"target": {
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"urlTemplate": "https://skift.com/?s={search_term_string}"
},
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],
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{
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"@id": "https://skift.com/#organization",
"name": "Skift",
"url": "https://skift.com/",
"logo": {
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}
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},
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"url": "https://skift.com/hotels/",
"keywords": [
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}
]
/newsletters/
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"@graph": [
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"@id": "https://skift.com/newsletters/#article",
"isPartOf": {
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},
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"dateModified": "2026-04-14T14:38:31+00:00",
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"publisher": {
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},
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"name": "Skift",
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"publisher": {
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"potentialAction": [
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"target": {
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],
"inLanguage": "en-US"
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{
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"@id": "https://skift.com/#organization",
"name": "Skift",
"url": "https://skift.com/",
"logo": {
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"inLanguage": "en-US",
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"contentUrl": "https://skift.com/wp-content/uploads/2018/04/logo.png",
"width": "419",
"height": "157",
"caption": "Skift"
},
"image": {
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},
"sameAs": [
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},
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},
{
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"url": "https://skift.com/newsletters/",
"mainEntityOfPage": {
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"thumbnailUrl": "",
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},
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},
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],
"dateCreated": "2022-02-03T19:38:35Z",
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"dateModified": "2026-04-14T14:38:31Z"
}
]
Explore the other reputation pillars for Skift
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Skift, captured on May 28, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skift: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://skift.com to view the most current version of its content and see directly what this company is about and what it offers.