Sky Sports
(https://skysports.com) 📸 Data Snapshot: June 19, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
19
Impact Weight: 20 / 100
95% Reputation
Trust theatre is non-existent as the site relies on the inherent proof of live data rather than verified reviews. While review_count is technically present in metadata (ranging from 4 to 8), these are not used as the primary trust signal; instead, the site uses proof_links_count for verified news sources and real-time event markers. No evidence was found of reviews being used as theatre to mask a lack of content.
The ratio of verifiable evidence to assertions is among the highest measured. For every generic claim of coverage, there are dozens of specific data points including player statistics, match scores (e.g., Mexico 1 – 0 Korea Republic), and transfer fee specifics (Van Hecke for £52m). The presence of live event markers functions as ongoing real-time proof.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
23Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 1 |
| /football/ | 4 | 1 |
| /golf/ | 7 | 1 |
| /watch/ | 8 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Sky Sports",
"legalName": "Sky Sports LIMITED",
"url": "https://www.skysports.com/",
"description": "Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, Tennis, F1, Boxing, plus the latest sports news, transfers and scores.",
"logo": {
"@type": "ImageObject",
"url": "https://e0.365dm.com/tvlogos/channels/Sky-Sports-Logo.png",
"width": 172,
"height": 36
},
"foundingDate": 1989,
"founders": {
"@type": "Person",
"name": "Rupert Murdoch"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Grant Way",
"addressLocality": "Isleworth",
"addressRegion": "Greater London",
"postalCode": "TW7 5QD",
"addressCountry": "United Kingdom"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[(+44) 0330 041 2639]",
"email": "sports@sky.com"
},
"sameAs": [
"https://www.facebook.com/skysports",
"https://twitter.com/skysports",
"https://www.instagram.com/skysports",
"https://www.youtube.com/skysports",
"https://en.wikipedia.org/wiki/Sky_Sports",
"https://plus.google.com/+SoccerAMOfficial"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Sky Sports",
"url": "http://www.skysports.com"
}
]
/football/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Sky Sports",
"legalName": "Sky Sports LIMITED",
"url": "https://www.skysports.com/",
"description": "Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, Tennis, F1, Boxing, plus the latest sports news, transfers and scores.",
"logo": {
"@type": "ImageObject",
"url": "https://e0.365dm.com/tvlogos/channels/Sky-Sports-Logo.png",
"width": 172,
"height": 36
},
"foundingDate": 1989,
"founders": {
"@type": "Person",
"name": "Rupert Murdoch"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Grant Way",
"addressLocality": "Isleworth",
"addressRegion": "Greater London",
"postalCode": "TW7 5QD",
"addressCountry": "United Kingdom"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[(+44) 0330 041 2639]",
"email": "sports@sky.com"
},
"sameAs": {
"0": "https://www.facebook.com/skysports",
"1": "https://twitter.com/skysports",
"2": "https://www.instagram.com/skysports",
"3": "https://www.youtube.com/skysports",
"4": "https://en.wikipedia.org/wiki/Sky_Sports",
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18218
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Sky Sports",
"url": "http://www.skysports.com",
"_truncated": true,
"_original_size": 18218
},
{
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 0,
"@id": "/football/united-states-of-america-vs-australia/live/549797",
"url": "/football/united-states-of-america-vs-australia/live/549797"
},
"1": {
"@type": "ListItem",
"position": 1,
"@id": "/football/news/12017/13555557/scotland-vs-morocco-steve-clarkes-side-can-rewrite-painful-memories-of-10-000-day-world-cup-wait-by-making-history",
"url": "/football/news/12017/13555557/scotland-vs-morocco-steve-clarkes-side-can-rewrite-painful-memories-of-10-000-day-world-cup-wait-by-making-history"
},
"2": {
"@type": "ListItem",
"position": 2,
"@id": "/football/news/12017/13555452/scotland-at-world-cup-steve-clarke-says-his-side-are-more-comfortable-as-underdogs-ahead-of-morocco-match",
"url": "/football/news/12017/13555452/scotland-at-world-cup-steve-clarke-says-his-side-are-more-comfortable-as-underdogs-ahead-of-morocco-match"
},
"3": {
"@type": "ListItem",
"position": 3,
"@id": "/football/news/11661/13555675/premier-league-2026-27-fixtures-dates-schedule-arsenal-face-coventry-and-liverpool-at-newcastle-in-opening-round",
"url": "/football/news/11661/13555675/premier-league-2026-27-fixtures-dates-schedule-arsenal-face-coventry-and-liverpool-at-newcastle-in-opening-round"
},
"4": {
"@type": "ListItem",
"position": 4,
"@id": "/football/video/30964/13555721/premier-league-fixtures-why-manchester-united-have-easiest-start-to-the-season-and-tottenham-hotspurs-horror-run-in",
"url": "/football/video/30964/13555721/premier-league-fixtures-why-manchester-united-have-easiest-start-to-the-season-and-tottenham-hotspurs-horror-run-in"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18218
}
]
/golf/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Sky Sports",
"legalName": "Sky Sports LIMITED",
"url": "https://www.skysports.com/",
"description": "Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, Tennis, F1, Boxing, plus the latest sports news, transfers and scores.",
"logo": {
"@type": "ImageObject",
"url": "https://e0.365dm.com/tvlogos/channels/Sky-Sports-Logo.png",
"width": 172,
"height": 36
},
"foundingDate": 1989,
"founders": {
"@type": "Person",
"name": "Rupert Murdoch"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Grant Way",
"addressLocality": "Isleworth",
"addressRegion": "Greater London",
"postalCode": "TW7 5QD",
"addressCountry": "United Kingdom"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[(+44) 0330 041 2639]",
"email": "sports@sky.com"
},
"sameAs": {
"0": "https://www.facebook.com/skysports",
"1": "https://twitter.com/skysports",
"2": "https://www.instagram.com/skysports",
"3": "https://www.youtube.com/skysports",
"4": "https://en.wikipedia.org/wiki/Sky_Sports",
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18735
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Sky Sports",
"url": "http://www.skysports.com",
"_truncated": true,
"_original_size": 18735
},
{
"@context": "http://schema.org",
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 0,
"@id": "/golf/live-blog/14631/13555552/us-open-golf-2026-day-two-live-latest-updates-highlights-scores-as-scottie-scheffler-rory-mcilroy-chase-major-win",
"url": "/golf/live-blog/14631/13555552/us-open-golf-2026-day-two-live-latest-updates-highlights-scores-as-scottie-scheffler-rory-mcilroy-chase-major-win"
},
"1": {
"@type": "ListItem",
"position": 1,
"@id": "/golf/video/30998/13555863/us-open-he-might-play-his-way-out-the-cut-line-dustin-johnson-makes-quadruple-bogey",
"url": "/golf/video/30998/13555863/us-open-he-might-play-his-way-out-the-cut-line-dustin-johnson-makes-quadruple-bogey"
},
"2": {
"@type": "ListItem",
"position": 2,
"@id": "/golf/news/12176/13555848/us-open-wyndham-clark-hails-boring-golf-for-building-big-lead-at-shinnecock-hills-and-step-towards-major-redemption",
"url": "/golf/news/12176/13555848/us-open-wyndham-clark-hails-boring-golf-for-building-big-lead-at-shinnecock-hills-and-step-towards-major-redemption"
},
"3": {
"@type": "ListItem",
"position": 3,
"@id": "/golf/news/37633/13554329/us-open-2026-leaderboard-latest-golf-scores-from-shinnecock-hills-in-new-york-and-tee-times-for-third-mens-golf-major",
"url": "/golf/news/37633/13554329/us-open-2026-leaderboard-latest-golf-scores-from-shinnecock-hills-in-new-york-and-tee-times-for-third-mens-golf-major"
},
"4": {
"@type": "ListItem",
"position": 4,
"@id": "/golf/video/30998/13555791/us-open-bryson-dechambeau-misses-back-to-back-tap-ins-as-is-set-to-miss-another-major-cut",
"url": "/golf/video/30998/13555791/us-open-bryson-dechambeau-misses-back-to-back-tap-ins-as-is-set-to-miss-another-major-cut"
},
"_items_truncated": true
},
"_truncated": true,
"_original_size": 18735
}
]
/watch/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Sky Sports",
"legalName": "Sky Sports LIMITED",
"url": "https://www.skysports.com/",
"description": "Watch the best live coverage of your favourite sports: Football, Golf, Rugby, Cricket, Tennis, F1, Boxing, plus the latest sports news, transfers and scores.",
"logo": {
"@type": "ImageObject",
"url": "https://e0.365dm.com/tvlogos/channels/Sky-Sports-Logo.png",
"width": 172,
"height": 36
},
"foundingDate": 1989,
"founders": {
"@type": "Person",
"name": "Rupert Murdoch"
},
"address": {
"@type": "PostalAddress",
"streetAddress": "Grant Way",
"addressLocality": "Isleworth",
"addressRegion": "Greater London",
"postalCode": "TW7 5QD",
"addressCountry": "United Kingdom"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"telephone": "[(+44) 0330 041 2639]",
"email": "sports@sky.com"
},
"sameAs": [
"https://www.facebook.com/skysports",
"https://twitter.com/skysports",
"https://www.instagram.com/skysports",
"https://www.youtube.com/skysports",
"https://en.wikipedia.org/wiki/Sky_Sports",
"https://plus.google.com/+SoccerAMOfficial"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Sky Sports",
"url": "http://www.skysports.com"
}
]
Explore the other reputation pillars for Sky Sports
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Sky Sports, captured on June 19, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sky Sports: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://skysports.com to view the most current version of its content and see directly what this company is about and what it offers.