Slow Boring
(https://slowboring.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There are no authority gaps found in the data. Matthew Yglesias is explicitly named as the primary author with a schema sameAs link to his Twitter profile, establishing a clear digital footprint. Other contributors like Halina Bennet and Arnab Datta are clearly identified by name and role. The technical implementation is robust, utilizing NewsArticle and WebSite schema that accurately reflects the publisher identity.
The site avoids the standard performance claim disconnect by demonstrating its value through the display of current, high-substance articles. Rather than claiming to be a ‘trusted news source’ in the abstract, the site presents 224+ interaction signals and a deep archive of dated, policy-specific reporting. The only unsubstantiated claim is the specific impact of the GiveWell donations, which is stated as a fact without providing an external proof path to the fund’s ledger.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Slow Boring ",
"publisher": {
"@type": "Organization",
"name": "Slow Boring ",
"url": "https://www.slowboring.com",
"logo": {
"@type": "ImageObject",
"url": "https://substackcdn.com/image/fetch/$s_!gzxV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png"
},
"sameAs": [
"https://twitter.com/mattyglesias"
]
},
"url": "https://www.slowboring.com",
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://www.slowboring.com"
},
"description": "Start your day with pragmatic takes on politics and public policy.",
"potentialAction": {
"@type": "SearchAction",
"name": "Search Slow Boring ",
"target": "https://www.slowboring.com/archive?utm_source=google&sort=search&search={search_term_string}",
"query-input": "required name=search_term_string"
}
}
/p/friday-discussion-post-f40/
[
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"url": "https://www.slowboring.com/p/friday-discussion-post-f40",
"mainEntityOfPage": "https://www.slowboring.com/p/friday-discussion-post-f40",
"headline": "Friday discussion post",
"description": "We are off today.",
"image": [
{
"@type": "ImageObject",
"url": "https://substack-post-media.s3.amazonaws.com/public/images/1612f1ca-3364-43ee-9266-1d91745b443e_5712x4284.jpeg"
}
],
"datePublished": "2026-06-19T22:01:30+00:00",
"dateModified": "2026-06-19T22:01:30+00:00",
"isAccessibleForFree": false,
"author": [
{
"@type": "Person",
"name": "Halina Bennet",
"url": "https://substack.com/@halinabennet",
"description": "Writing for Slow Boring — halina@slowboring.com",
"identifier": "user:49147056",
"image": {
"@type": "ImageObject",
"contentUrl": "https://substackcdn.com/image/fetch/$s_!VdaF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa7ad6f3f-83eb-4845-b1c5-779fb1bfb8b5_2316x2316.jpeg",
"thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!VdaF!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa7ad6f3f-83eb-4845-b1c5-779fb1bfb8b5_2316x2316.jpeg"
}
}
],
"publisher": {
"@type": "Organization",
"name": "Slow Boring ",
"url": "https://www.slowboring.com",
"description": "Start your day with pragmatic takes on politics and public policy.",
"interactionStatistic": {
"@type": "InteractionCounter",
"name": "Subscribers",
"interactionType": "https://schema.org/SubscribeAction",
"userInteractionCount": 100000
},
"identifier": "pub:159185",
"logo": {
"@type": "ImageObject",
"url": "https://substackcdn.com/image/fetch/$s_!gzxV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png",
"contentUrl": "https://substackcdn.com/image/fetch/$s_!gzxV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png",
"thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!gzxV!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png"
},
"image": {
"@type": "ImageObject",
"url": "https://substackcdn.com/image/fetch/$s_!gzxV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png",
"contentUrl": "https://substackcdn.com/image/fetch/$s_!gzxV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png",
"thumbnailUrl": "https://substackcdn.com/image/fetch/$s_!gzxV!,w_128,h_128,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceeb681e-a14d-4bbb-a8fe-951c29603e3f_256x256.png"
},
"sameAs": [
"https://twitter.com/mattyglesias"
]
},
"interactionStatistic": [
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/LikeAction",
"userInteractionCount": 1
},
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/ShareAction",
"userInteractionCount": 0
},
{
"@type": "InteractionCounter",
"interactionType": "https://schema.org/CommentAction",
"userInteractionCount": 24
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Slow Boring ",
"item": "https://www.slowboring.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Friday discussion post",
"item": "https://www.slowboring.com/p/friday-discussion-post-f40"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 224 | 0 |
| /about/ | 12 | 0 |
| /archive/ | 106 | 0 |
| /p/friday-discussion-post-f40/ | 18 | 0 |
This page presents a snapshot of public data from Slow Boring, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Slow Boring: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://slowboring.com to view the most current version of its content and see directly what this company is about and what it offers.