DER SPIEGEL
(https://www.spiegel.de) 📸 Data Snapshot: May 16, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent. Authors are identified by full names, and many articles include specific location markers (Paris, London, Washington) indicating on-the-ground reporting. Schema.org data correctly identifies the entity as an ‘Organization’ with a verified logo and social profiles, further cementing its digital footprint as a legitimate authority.
There are no empty performance claims; the ‘performance’ of a news site is the reporting itself. The site demonstrates its value through depth, such as the ‘Familienrecherche in der Nazi-Kartei’ which includes a functional tool, proving the ‘Substance’ exceeds the ‘Signal.’ Even the ‘Tests’ section provides specific methodologies and results for products like gaming chairs and coffee machines.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "DER SPIEGEL | Online-Nachrichten",
"mainEntityOfPage": "https://www.spiegel.de/",
"name": "Homepage",
"potentialAction": {
"@type": "SearchAction",
"query-input": "required name=q",
"target": "https://www.spiegel.de/suche/?search={q}"
},
"publisher": {
"@type": "Organization",
"logo": "https://cdn.prod.www.spiegel.de/public/spon/images/logos/der-spiegel-h60.png",
"name": "DER SPIEGEL",
"sameAs": [
"https://www.facebook.com/derspiegel",
"https://www.instagram.com/spiegelmagazin/",
"https://twitter.com/derspiegel"
]
},
"url": "https://www.spiegel.de/"
}
/plus/
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Plus - DER SPIEGEL",
"mainEntityOfPage": "https://www.spiegel.de/plus/",
"name": "Plus - DER SPIEGEL",
"publisher": {
"@type": "Organization",
"logo": "https://cdn.prod.www.spiegel.de/public/spon/images/logos/der-spiegel-h60.png",
"name": "DER SPIEGEL",
"sameAs": [
"https://www.facebook.com/derspiegel",
"https://www.instagram.com/spiegelmagazin/",
"https://twitter.com/derspiegel"
]
},
"url": "https://www.spiegel.de/plus/"
}
/games/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Games - DER SPIEGEL",
"mainEntityOfPage": "https://www.spiegel.de/games/",
"name": "Games - DER SPIEGEL",
"publisher": {
"@type": "Organization",
"logo": "https://cdn.prod.www.spiegel.de/public/spon/images/logos/der-spiegel-h60.png",
"name": "DER SPIEGEL",
"sameAs": [
"https://www.facebook.com/derspiegel",
"https://www.instagram.com/spiegelmagazin/",
"https://twitter.com/derspiegel"
]
},
"url": "https://www.spiegel.de/games/"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/",
"@type": "WebPage",
"name": "Startseite"
},
"position": 1
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/games/",
"@type": "WebPage",
"name": "Games"
},
"position": 2
}
]
}
]
/effilee/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Effilee - DER SPIEGEL",
"mainEntityOfPage": "https://www.spiegel.de/effilee/",
"name": "Effilee - DER SPIEGEL",
"publisher": {
"@type": "Organization",
"logo": "https://cdn.prod.www.spiegel.de/public/spon/images/logos/der-spiegel-h60.png",
"name": "DER SPIEGEL",
"sameAs": [
"https://www.facebook.com/derspiegel",
"https://www.instagram.com/spiegelmagazin/",
"https://twitter.com/derspiegel"
]
},
"url": "https://www.spiegel.de/effilee/"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/",
"@type": "WebPage",
"name": "Startseite"
},
"position": 1
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/effilee/",
"@type": "WebPage",
"name": "Effilee"
},
"position": 2
}
]
}
]
/tests/
[
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Tests - DER SPIEGEL",
"mainEntityOfPage": "https://www.spiegel.de/tests/",
"name": "Tests - DER SPIEGEL",
"publisher": {
"@type": "Organization",
"logo": "https://cdn.prod.www.spiegel.de/public/spon/images/logos/der-spiegel-h60.png",
"name": "DER SPIEGEL",
"sameAs": [
"https://www.facebook.com/derspiegel",
"https://www.instagram.com/spiegelmagazin/",
"https://twitter.com/derspiegel"
]
},
"url": "https://www.spiegel.de/tests/"
},
{
"@context": "http://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/",
"@type": "WebPage",
"name": "Startseite"
},
"position": 1
},
{
"@type": "ListItem",
"item": {
"@id": "https://www.spiegel.de/tests/",
"@type": "WebPage",
"name": "Tests"
},
"position": 2
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /plus/ | 1 | 2 |
| /games/ | 1 | 2 |
| /wissenschaft/abnehmspritzen-wegovy-und-mounjaro-was-gegen-den-jo-jo-effekt-helfen-koennte-a-ae9a352b-c65e-43ac-a694-bc1ccdb145c8/ | 0 | 0 |
| /effilee/ | 1 | 2 |
| /tests/ | 1 | 2 |
This page presents a snapshot of public data from DER SPIEGEL, captured on May 16, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to DER SPIEGEL: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.spiegel.de to view the most current version of its content and see directly what this company is about and what it offers.