Stoke-on-Trent Live
(https://www.stokesentinel.co.uk) 📸 Data Snapshot: May 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is generally strong due to the mention of specific reporters like ‘Peter Smith’ and ‘Peter Smith through the twists and turns,’ yet a gap exists because these experts lack Person schema or sameAs links to professional portfolios within the structured data. The technical implementation is functional but has credibility gaps where major utility pages like ‘Advertising’ and ‘Newsletter’ returned zero char_count in the crawl despite being linked as primary navigation elements. The Organization schema is well-implemented, providing a clear digital footprint for the publisher.
The site’s primary marketing claim is its status as the ‘number one’ source for news, which it fails to demonstrate through published circulation or traffic figures within the text. However, this is largely mitigated by the site’s actual demonstration of volume, showing dozens of dated local reports from the current temporal anchor of May 21, 2026. The marketing tone is aggressive (e.g., ‘breaking news first’), but the content largely keeps pace with these assertions through the frequency of its live updates.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.stokesentinel.co.uk/#homepage",
"name": "Stoke-on-Trent Live",
"url": "https://www.stokesentinel.co.uk",
"isPartOf": {
"@type": "WebSite",
"@id": "https://www.stokesentinel.co.uk/#website",
"url": "https://www.stokesentinel.co.uk",
"name": "Stoke-on-Trent Live",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://www.stokesentinel.co.uk/#newsorganization"
}
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": {
"0": {
"@type": "ListItem",
"position": 1,
"item": {
"@type": "NewsArticle",
"headline": "Police find body in search for missing Stoke-on-Trent boy Tyler, 14",
"url": "https://www.stokesentinel.co.uk/news/stoke-on-trent-news/police-find-body-missing-stoke-10978436"
}
},
"1": {
"@type": "ListItem",
"position": 2,
"item": {
"@type": "NewsArticle",
"headline": "25 death notices in Stoke-on-Trent and North Staffordshire this week",
"url": "https://www.stokesentinel.co.uk/news/stoke-on-trent-news/25-death-notices-stoke-trent-10972791"
}
},
"2": {
"@type": "ListItem",
"position": 3,
"item": {
"@type": "NewsArticle",
"headline": "New Reform UK council leader Jonathan Gullis promises to be 'bold and radical'",
"url": "https://www.stokesentinel.co.uk/news/stoke-on-trent-news/new-reform-council-leader-jonathan-10976361"
}
},
"3": {
"@type": "ListItem",
"position": 4,
"item": {
"@type": "NewsArticle",
"headline": "Scorching Stoke-on-Trent hit with six-day heat alert",
"url": "https://www.stokesentinel.co.uk/news/stoke-on-trent-news/scorching-stoke-trent-hit-six-10976903"
}
},
"4": {
"@type": "ListItem",
"position": 5,
"item": {
"@type": "NewsArticle",
"headline": "Stoke City confirm major appointment with key architect of Sunderland rise",
"url": "https://www.stokesentinel.co.uk/sport/football/football-news/stoke-city-sunderland-stuart-harvey-10975202"
}
},
"_items_truncated": true
}
},
"publisher": {
"@type": "NewsMediaOrganization",
"@id": "https://www.stokesentinel.co.uk/#newsorganization",
"name": "Stoke-on-Trent Live",
"url": "https://www.stokesentinel.co.uk",
"publishingPrinciples": "https://www.stokesentinel.co.uk/about-us/",
"logo": {
"@type": "ImageObject",
"url": "https://www.stokesentinel.co.uk/nav-web-static/main-703c5efa6ab4b5ce08606b33ed23ef9d426ec5cb/public/assets/stokesentinel/logos/masthead-stokesentinel-default.svg",
"width": 455,
"height": 60
},
"sameAs": [
"https://www.facebook.com/stokeontrentlive",
"https://x.com/Sotlive",
"https://www.instagram.com/stokeontrentlive"
]
},
"_truncated": true,
"_original_size": 18784
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 2 |
| /news/ | 27 | 2 |
| /whats-on/ | 38 | 2 |
| /all-about/stoke-city-fc/ | 121 | 2 |
| /advertising/ | 9 | 2 |
| /newsletter-preference-centre/ | 9 | 2 |
This page presents a snapshot of public data from Stoke-on-Trent Live, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Stoke-on-Trent Live: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.stokesentinel.co.uk to view the most current version of its content and see directly what this company is about and what it offers.