SVT
(https://svt.se) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the use of NewsArticle schema and the presence of named reporters like Anna-Maja Persson and Daniel Grefve. The site avoids the ‘unverifiable expert’ trap by providing specific bylines and role titles (e.g., Utrikesreporter). No significant identity gaps exist between the structured data and the textual claims of being a primary news source.
There is no disconnect between claims and delivery as the site focuses on reporting rather than self-promotion. The claim to be ‘Sveriges största sportredaktion’ is supported by an extensive broadcast list covering diverse events like SM-veckan and US Open. Marketing tone is absent, replaced by factual reporting and critical reviews, such as Sofia Olsson’s assessment of Toy Story 5.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/sport/fotboll/fotbolls-vm-2026-senaste-nytt/
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"mainEntityOfPage": "https://www.svt.se/sport/fotboll/fotbolls-vm-2026-senaste-nytt",
"headline": "Fotbolls-VM 2026: Senaste nytt",
"description": "Följ SVT:s nyhetsbevakning om fotbolls-VM 2026 i USA, Kanada och Mexiko. VM pågår torsdag 11 juni – söndag 19 juli. Hela mästerskapet sänds i SVT och TV4.",
"image": "https://www.svtstatic.se/image-news/1200/1.91:1/0.24/0.28/7cdfc815cf2afb17addcf267b45154611236247ad7814669ea1f4496829a6726",
"datePublished": "2026-05-05T20:27:08+02:00",
"dateModified": "2026-06-20T00:04:31+02:00",
"video": {
"@type": "VideoObject",
"name": "Skottland-Marocko",
"description": "Direktsändning från Boston. Skottland möter Marocko från grupp C i FIFA Fotbolls-VM 2026. Matchen startar kl 00.00. \nKommentatorer: Pelle Bäckman och Hanna Marklund.",
"thumbnailUrl": "https://www.svtstatic.se/image-news/620/16:9/0.24/0.28/7cdfc815cf2afb17addcf267b45154611236247ad7814669ea1f4496829a6726",
"duration": "PT10800S",
"uploadDate": "2026-06-19T23:30:00+02:00",
"publication": {
"@type": "BroadcastEvent",
"isLiveBroadcast": true,
"startDate": "2026-06-19T23:26:35+02:00",
"endDate": "2026-06-20T02:26:35+02:00"
}
},
"publisher": {
"@type": "Organization",
"name": "Sveriges Television AB",
"url": "https://www.svt.se",
"logo": {
"@type": "ImageObject",
"url": "https://www.svt.se/static/svt-logo.png"
}
}
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 0 |
| /nyheter/lokalt/ | 3 | 0 |
| /sport/fotboll/fotbolls-vm-2026-senaste-nytt/ | 5 | 0 |
| /sport/ | 3 | 1 |
This page presents a snapshot of public data from SVT, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to SVT: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://svt.se to view the most current version of its content and see directly what this company is about and what it offers.