The Intercept
(https://theintercept.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is anchored in a massive list of over 25 named staff members and 5 board members, including Nobel Laureate Maria Ressa. While the provided schema lacks Person properties for individual authors, the digital footprint is established through specific reporting beats. The technical implementation is clean, with a clear heading hierarchy that supports the content’s investigative nature.
There is no disconnect between marketing claims and reality. The claim of no corporate BS is supported by the actual lack of commercial advertising on the pages and the prominent calls for membership/donations to maintain independence. Investigative claims are backed by specific, dated stories (May 15, 2026, May 12, 2026) that are highly current relative to the system date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/",
"url": "https://theintercept.com/",
"name": "The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2023-05-15T23:28:06+00:00",
"dateModified": "2026-05-24T06:24:39+00:00",
"description": "Fearless, adversarial journalism that holds the powerful accountable.",
"breadcrumb": {
"@id": "https://theintercept.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "The Intercept",
"url": "https://theintercept.com",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Monday",
"Time: 23.00",
"Page Type: Homepage",
"Article Type: Article Post",
"Short",
"WC: 0-999",
"Partner: Factiva",
"Partner: Smart News",
"Partner: Social Flow",
"Language: English"
]
}
]
/terms-use/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/terms-use/",
"url": "https://theintercept.com/terms-use/",
"name": "Terms of Use - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-02-09T15:19:17+00:00",
"dateModified": "2025-05-02T16:16:14+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/terms-use/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/terms-use/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/terms-use/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Terms of Use"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Terms of Use",
"url": "https://theintercept.com/terms-use/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Sunday",
"Time: 15.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Longform",
"WC: 5000-5999",
"Language: English"
]
}
]
/privacy-policy/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/privacy-policy/",
"url": "https://theintercept.com/privacy-policy/",
"name": "Privacy Policy - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-01-24T07:09:58+00:00",
"dateModified": "2025-03-06T19:18:14+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/privacy-policy/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/privacy-policy/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/privacy-policy/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Privacy Policy"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Privacy Policy",
"url": "https://theintercept.com/privacy-policy/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Friday",
"Time: 12.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Long",
"WC: 2000-2999",
"Language: English"
]
}
]
/about/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theintercept.com/about/",
"url": "https://theintercept.com/about/",
"name": "About - The Intercept",
"isPartOf": {
"@id": "https://theintercept.com/#website"
},
"datePublished": "2014-01-14T08:55:31+00:00",
"dateModified": "2026-03-05T19:07:58+00:00",
"breadcrumb": {
"@id": "https://theintercept.com/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theintercept.com/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://theintercept.com/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theintercept.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://theintercept.com/#website",
"url": "https://theintercept.com/",
"name": "The Intercept",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theintercept.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "About",
"url": "https://theintercept.com/about/",
"hasPart": {
"@type": "WebPageElement",
"isAccessibleForFree": false,
"cssSelector": ".emailwall"
},
"articleSection": "Articles",
"keywords": [
"Day: Tuesday",
"Time: 13.00",
"Page Type: Static Page",
"Article Type: Article Post",
"Short",
"WC: 0-999",
"Language: English"
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /terms-use/ | 2 | 2 |
| /privacy-policy/ | 3 | 2 |
| /about/ | 3 | 1 |
This page presents a snapshot of public data from The Intercept, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Intercept: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://theintercept.com to view the most current version of its content and see directly what this company is about and what it offers.