The Onion
(https://theonion.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
Creators mentioned in schema, such as Kurt Cunningham, lack digital footprints or sameAs links to establish individual journalistic authority. There is a total absence of an ethics policy or corrections process in the structured data, leaving a massive gap between the claim of being a premier news source and technical transparency. Expert claims about the organization’s history, such as sending emails for 100 years, are technically impossible and unverifiable.
Bold performance claims of being ‘highly acclaimed’ and ‘universally revered’ are displayed with no supporting case studies or external metrics. The site’s marketing tone suggests a high-authority newsroom while demonstrating zero source verification or standard data journalism. There is a total disconnect between the signal of ‘breaking news’ and the substance of absurdist reporting like ‘Mom Mails Son Jar She Needs Opened.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theonion.com/",
"url": "https://theonion.com/",
"name": "Home - The Onion",
"isPartOf": {
"@id": "https://theonion.com/#website"
},
"about": {
"@id": "https://theonion.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://theonion.com/#primaryimage"
},
"image": {
"@id": "https://theonion.com/#primaryimage"
},
"thumbnailUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
"datePublished": "2024-07-06T01:49:24+00:00",
"dateModified": "2026-05-21T16:44:16+00:00",
"description": "The Onion brings you all of the latest news, stories, photos, videos and more from America's finest news source.",
"breadcrumb": {
"@id": "https://theonion.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theonion.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/#primaryimage",
"url": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
"contentUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-paper-plane-icon.jpg",
"width": 192,
"height": 190,
"caption": "paper airplane icon"
},
{
"@type": "BreadcrumbList",
"@id": "https://theonion.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://theonion.com/#website",
"url": "https://theonion.com/",
"name": "The Onion",
"description": "America’s Finest News Source",
"publisher": {
"@id": "https://theonion.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theonion.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theonion.com/#organization",
"name": "The Onion",
"url": "https://theonion.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/#/schema/logo/image/",
"url": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"contentUrl": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"width": 646,
"height": 103,
"caption": "The Onion"
},
"image": {
"@id": "https://theonion.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/theonion",
"https://x.com/theonion"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "The Onion",
"url": "https://theonion.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://theonion.com/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "News",
"author": [
{
"@type": "Person",
"name": "Kurt Cunningham"
}
],
"creator": [
"Kurt Cunningham"
],
"publisher": {
"@type": "Organization",
"name": "The Onion",
"logo": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg"
},
"keywords": [],
"dateCreated": "2024-07-06T01:49:24Z",
"datePublished": "2024-07-06T01:49:24Z",
"dateModified": "2026-05-21T16:44:16Z"
}
]
/toast3welcomeback/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://theonion.com/newsletters/",
"url": "https://theonion.com/newsletters/",
"name": "Newsletters Welcome Back - The Onion",
"isPartOf": {
"@id": "https://theonion.com/#website"
},
"primaryImageOfPage": {
"@id": "https://theonion.com/newsletters/#primaryimage"
},
"image": {
"@id": "https://theonion.com/newsletters/#primaryimage"
},
"thumbnailUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-header-icon-min.png",
"datePublished": "2025-02-19T03:12:36+00:00",
"dateModified": "2025-11-28T21:15:55+00:00",
"breadcrumb": {
"@id": "https://theonion.com/newsletters/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://theonion.com/newsletters/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/newsletters/#primaryimage",
"url": "https://theonion.com/wp-content/uploads/2025/02/newsletter-header-icon-min.png",
"contentUrl": "https://theonion.com/wp-content/uploads/2025/02/newsletter-header-icon-min.png",
"width": 512,
"height": 274
},
{
"@type": "BreadcrumbList",
"@id": "https://theonion.com/newsletters/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theonion.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Newsletters Welcome Back"
}
]
},
{
"@type": "WebSite",
"@id": "https://theonion.com/#website",
"url": "https://theonion.com/",
"name": "The Onion",
"description": "America’s Finest News Source",
"publisher": {
"@id": "https://theonion.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theonion.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theonion.com/#organization",
"name": "The Onion",
"url": "https://theonion.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/#/schema/logo/image/",
"url": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"contentUrl": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"width": 646,
"height": 103,
"caption": "The Onion"
},
"image": {
"@id": "https://theonion.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/theonion",
"https://x.com/theonion"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Newsletters Welcome Back",
"url": "https://theonion.com/newsletters/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://theonion.com/newsletters/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "News",
"author": [
{
"@type": "Person",
"name": "Danielle Strle"
}
],
"creator": [
"Danielle Strle"
],
"publisher": {
"@type": "Organization",
"name": "The Onion",
"logo": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg"
},
"keywords": [],
"dateCreated": "2025-02-19T03:12:36Z",
"datePublished": "2025-02-19T03:12:36Z",
"dateModified": "2025-11-28T21:15:55Z"
}
]
/local/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://theonion.com/local/",
"url": "https://theonion.com/local/",
"name": "Local Archives - The Onion",
"isPartOf": {
"@id": "https://theonion.com/#website"
},
"primaryImageOfPage": {
"@id": "https://theonion.com/local/#primaryimage"
},
"image": {
"@id": "https://theonion.com/local/#primaryimage"
},
"thumbnailUrl": "https://theonion.com/wp-content/uploads/2026/05/Mom-Mails_SB_IHA_GR2.jpg",
"breadcrumb": {
"@id": "https://theonion.com/local/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/local/#primaryimage",
"url": "https://theonion.com/wp-content/uploads/2026/05/Mom-Mails_SB_IHA_GR2.jpg",
"contentUrl": "https://theonion.com/wp-content/uploads/2026/05/Mom-Mails_SB_IHA_GR2.jpg",
"width": 1484,
"height": 1125
},
{
"@type": "BreadcrumbList",
"@id": "https://theonion.com/local/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theonion.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Local"
}
]
},
{
"@type": "WebSite",
"@id": "https://theonion.com/#website",
"url": "https://theonion.com/",
"name": "The Onion",
"description": "America’s Finest News Source",
"publisher": {
"@id": "https://theonion.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theonion.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theonion.com/#organization",
"name": "The Onion",
"url": "https://theonion.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/#/schema/logo/image/",
"url": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"contentUrl": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"width": 646,
"height": 103,
"caption": "The Onion"
},
"image": {
"@id": "https://theonion.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/theonion",
"https://x.com/theonion"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Local",
"url": "https://theonion.com/local/"
}
]
/entertainment/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://theonion.com/entertainment/",
"url": "https://theonion.com/entertainment/",
"name": "Entertainment Archives - The Onion",
"isPartOf": {
"@id": "https://theonion.com/#website"
},
"primaryImageOfPage": {
"@id": "https://theonion.com/entertainment/#primaryimage"
},
"image": {
"@id": "https://theonion.com/entertainment/#primaryimage"
},
"thumbnailUrl": "https://theonion.com/wp-content/uploads/2026/05/OBGYN_Warns_NIB_S_GR.jpg",
"breadcrumb": {
"@id": "https://theonion.com/entertainment/#breadcrumb"
},
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/entertainment/#primaryimage",
"url": "https://theonion.com/wp-content/uploads/2026/05/OBGYN_Warns_NIB_S_GR.jpg",
"contentUrl": "https://theonion.com/wp-content/uploads/2026/05/OBGYN_Warns_NIB_S_GR.jpg",
"width": 2000,
"height": 1125
},
{
"@type": "BreadcrumbList",
"@id": "https://theonion.com/entertainment/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://theonion.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Entertainment"
}
]
},
{
"@type": "WebSite",
"@id": "https://theonion.com/#website",
"url": "https://theonion.com/",
"name": "The Onion",
"description": "America’s Finest News Source",
"publisher": {
"@id": "https://theonion.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://theonion.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://theonion.com/#organization",
"name": "The Onion",
"url": "https://theonion.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://theonion.com/#/schema/logo/image/",
"url": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"contentUrl": "https://theonion.com/wp-content/uploads/2024/07/site-logo.svg",
"width": 646,
"height": 103,
"caption": "The Onion"
},
"image": {
"@id": "https://theonion.com/#/schema/logo/image/"
},
"sameAs": [
"https://facebook.com/theonion",
"https://x.com/theonion"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Entertainment",
"url": "https://theonion.com/entertainment/"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
49Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 34 | 4 |
| /toast3welcomeback/ | 5 | 3 |
| /local/ | 5 | 3 |
| /entertainment/ | 5 | 3 |
Explore the other reputation pillars for The Onion
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from The Onion, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to The Onion: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://theonion.com to view the most current version of its content and see directly what this company is about and what it offers.