TODAY
(https://today.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through robust JSON-LD schema, including NewsMediaOrganization and TVSeries profiles with comprehensive sameAs social links. Named experts like psychotherapist Niro Feliciano and rheumatologist Dr. Natalie Azar are clearly identified with professional titles. There is a minor authority gap where H3 tags name experts without immediate technical footprints in the clean text body, though this is likely mitigated by the site’s established brand authority. Technical implementation is clean with zero structural hierarchy failures.
The site’s marketing tone is relatively grounded for lifestyle journalism, focusing on specific stories rather than bold corporate performance claims. Claims regarding health benefits, such as 9 Anti-Inflammatory Fruits, are attributed to medical contributors rather than presented as abstract proof-less facts. The primary disconnect exists in the commerce-driven content where products are labeled as winners or best without transparent testing methodology links. Most content is presented as editorial storytelling rather than hard performance data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
}
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com",
"pageType": "Front",
"vertical": "today",
"subVertical": "",
"section": "",
"subSection": "",
"packageId": "1070239",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.today.com",
"identifier": {
"@type": "PropertyValue",
"propertyID": "Document Id",
"value": "1070239"
},
"alternativeHeadline": "Latest News, Videos & Guest Interviews from the Today Show on NBC",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.today.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"url": "https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1200x630_center.png"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"description": "Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.",
"mainEntityOfPage": {
"@type": "WebPage",
"inLanguage": "English",
"name": "today.com",
"@id": "https://www.today.com"
}
}
]
/trending/
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"description": "Trending news, interviews, photos and videos from TODAY",
"name": "Trending: Latest Buzz in Pop Culture and News, Photos & Videos - TODAY.com",
"url": "https://www.today.com/trending"
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com/trending",
"pageType": "SectionFront",
"vertical": "today",
"subVertical": "trending",
"section": "",
"subSection": "",
"packageId": "538279",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.today.com/trending",
"identifier": {
"@type": "PropertyValue",
"propertyID": "Document Id",
"value": "538279"
},
"alternativeHeadline": "Trending: Latest Buzz in Pop Culture and News, Photos & Videos - TODAY.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.today.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"url": "https://media3.s-nbcnews.com/j/newscms/2018_21/2442286/today-og-image_c986de7e1bb6ad2281723b692aa61990.social_share_1200x630_center.png"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"description": "Trending news, interviews, photos and videos from TODAY",
"mainEntityOfPage": {
"@type": "WebPage",
"inLanguage": "English",
"name": "today.com",
"@id": "https://www.today.com/trending"
}
}
]
/on-the-show/
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
}
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com/on-the-show",
"pageType": "showPage",
"vertical": "today",
"subVertical": "on-the-show",
"section": "",
"subSection": "",
"packageId": "1069304",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "TVSeries",
"url": "https://www.today.com/on-the-show",
"name": "Heard it on TODAY? - TODAY.com",
"productionCompany": {
"@type": "Organization",
"name": "today"
},
"temporalCoverage": "WEEKDAYS AT 7 AM AND STREAMING LIVE ON PEACOCK",
"description": "News, videos and photos about Heard it on TODAY? on TODAY.com",
"thumbnailUrl": "https://media-cldnry.s-nbcnews.com/image/upload/t_social_share_1024x768_scale,f_auto,q_auto:best/rockcms/2025-01/craig-melvin-te-250113-12b133.jpg"
}
]
/life/astrology/
[
{
"@context": "https://schema.org/",
"@type": "CollectionPage",
"inLanguage": "en-US",
"copyrightHolder": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"copyrightYear": 2026,
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"sourceOrganization": {
"@id": "https://www.today.com/#publisher",
"@type": "NewsMediaOrganization"
},
"description": "Find your monthly horoscopes, astrological profiles of zodiac signs, and information about other spiritual practices.",
"name": "Astrology and Intuitive Practices",
"url": "https://www.today.com/life/astrology"
},
{
"@context": {
"@vocab": "http://schema.org",
"pageType": {
"@id": "Text",
"@type": "@id"
},
"vertical": {
"@id": "Text",
"@type": "@id"
},
"subVertical": {
"@id": "Text",
"@type": "@id"
},
"section": {
"@id": "Text",
"@type": "@id"
},
"subSection": {
"@id": "Text",
"@type": "@id"
},
"packageId": {
"@id": "Text",
"@type": "@id"
},
"sponsor": {
"@id": "Text",
"@type": "@id"
},
"appVersion": {
"@id": "Text",
"@type": "@id"
},
"gatedContentEnabled": {
"@id": "Text",
"@type": "@id"
}
},
"@type": "Dataset",
"name": "additionalTaxonomy",
"description": "This is additional taxonomy that helps us with analytics",
"url": "https://www.today.com/life/astrology",
"pageType": "SectionFront",
"vertical": "today",
"subVertical": "life/astrology",
"section": "",
"subSection": "",
"packageId": "680600",
"sponsor": "",
"appVersion": "5.814.0",
"gatedContentEnabled": false
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"url": "https://www.today.com/life/astrology",
"identifier": {
"@type": "PropertyValue",
"propertyID": "Document Id",
"value": "680600"
},
"alternativeHeadline": "Astrology and Intuitive Practices",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.today.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"image": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/t_social_share_1200x630_center,f_auto,q_auto:best/v1649445987/rockcms/2022-04/taurus-horoscope-jc-220408-42436e.png"
},
"publisher": {
"@type": "NewsMediaOrganization",
"name": "TODAY",
"masthead": "https://www.today.com/about/today/today-digital-masthead-rcna155416",
"url": "https://www.today.com",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/v1657223867/rockcms/2022-07/TODAY-Publisher-Logo-8226ca.svg"
},
"sameAs": [
"https://x.com/TODAYshow",
"https://pinterest.com/todayshow",
"https://www.facebook.com/todayshow",
[
"https://www.instagram.com/todayshow",
"https://www.instagram.com/jennaandfriends/"
],
"https://www.youtube.com/today",
"https://www.snapchat.com/add/todayshow",
"https://www.tiktok.com/@jennaandfriends_",
[
"https://www.threads.com/@todayshow",
"https://www.threads.com/@jennaandfriends"
]
],
"subOrganization": {
"@type": "NewsMediaOrganization",
"name": "Shop TODAY",
"masthead": "https://www.today.com/shop/shop-today-editorial-team-rcna187940",
"url": "https://www.today.com/shop",
"logo": {
"@type": "ImageObject",
"url": "https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2024-02/shop-today-orange-black-433d00.png"
},
"sameAs": [
"https://x.com/shoptoday",
"https://www.facebook.com/shoptoday",
"https://www.instagram.com/shoptoday/",
"https://www.youtube.com/@ShopTODAY",
"https://www.tiktok.com/@shoptoday",
"https://www.threads.com/@shoptoday",
"https://bsky.app/profile/shoptoday.today.com"
]
}
},
"description": "Find your monthly horoscopes, astrological profiles of zodiac signs, and information about other spiritual practices.",
"mainEntityOfPage": {
"@type": "WebPage",
"inLanguage": "English",
"name": "today.com",
"@id": "https://www.today.com/life/astrology"
}
},
{
"@context": "https://schema.org/",
"@type": "ItemList",
"numberOfItems": 1,
"itemListElement": [
{
"@context": "https://schema.org/",
"@type": "Product",
"name": "Rachel Glauber Bracelet Stacks",
"brand": {
"@type": "Brand",
"name": "Rachel Glauber"
},
"image": [
"https://media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-06/RGHP9126a0c545-43b57c.png"
],
"description": "Rachel Glauber Bracelet Stacks",
"offers": {
"@type": "Offer",
"url": "https://deals.today.com/category/june-17-rachelglauber",
"availability": "https://schema.org/InStock",
"priceCurrency": "USD",
"price": 198,
"offeredBy": {
"name": "TODAY Deals",
"@type": "Organization"
}
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 10 | 1 |
| /trending/ | 28 | 1 |
| /on-the-show/ | 31 | 2 |
| /life/astrology/ | 4 | 1 |
This page presents a snapshot of public data from TODAY, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to TODAY: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://today.com to view the most current version of its content and see directly what this company is about and what it offers.