Trends by HubSpot
(https://trends.co) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily derived from the association with HubSpot and The Hustle, yet there is a complete absence of schema_json to formally establish these relationships via structured data. While experts like Steph Smith are named, there are no SameAs links or Person schema to provide a verifiable digital footprint within the page structure. The technical implementation shows a minor gap with repeated H2 tags in the navigation footer, which slightly undermines the professional editorial positioning.
The marketing tone is confident, promising data-backed trends, but many of the reports are now aging or stale relative to the 2026 system date. For instance, predictions for 2024 and reports from 2024 are over 24 months old, yet they remain primary features on the homepage. This creates a disconnect between the signal of latest trends and the substance of two-year-old data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /marketing/hubspot-blog-marketing-industry-trends-report/ | 3 | 1 |
This page presents a snapshot of public data from Trends by HubSpot, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Trends by HubSpot: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://trends.co to view the most current version of its content and see directly what this company is about and what it offers.