UnHerd
(https://unherd.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is generally strong, with schema_json correctly identifying authors as Persons and linking to their social profiles. A small gap exists as the crawled pages lack an explicit ‘Editorial Standards’ or ‘Ownership and Funding’ disclosure, which are critical transparency requirements in the publishing industry. This results in a minor penalty for missing elements despite the high quality of the named staff.
There is no significant disconnect between marketing tone and demonstrated capability. The site does not make bold, unsubstantiated claims about its reach or ‘award-winning’ status in the primary text; instead, it demonstrates authority through the depth and length of its analysis, which is clearly visible in the 14,756 character count for the Thatcher essay.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unherd.com/",
"url": "https://unherd.com",
"name": "UnHerd | think again",
"isPartOf": {
"@id": "https://unherd.com/#website"
},
"about": {
"@id": "https://unherd.com/#organization"
},
"datePublished": "2017-06-06T09:00:36+00:00",
"dateModified": "2026-03-06T08:52:42+00:00",
"description": "Challenging the herd with new and bold thinking in philosophy, politics and culture.",
"breadcrumb": {
"@id": "https://unherd.com#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unherd.com"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unherd.com#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://unherd.com/#website",
"url": "https://unherd.com/",
"name": "UnHerd",
"description": "think again",
"publisher": {
"@id": "https://unherd.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unherd.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://unherd.com/#organization",
"name": "UnHerd",
"url": "https://unherd.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/logo/image/",
"url": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"width": 800,
"height": 800,
"caption": "UnHerd"
},
"image": {
"@id": "https://unherd.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnHerd-459077787806717/",
"https://x.com/unherd"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "UnHerd",
"url": "https://unherd.com",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://unherd.com/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Sally Chatterton"
}
],
"creator": [
"Sally Chatterton"
],
"publisher": {
"@type": "Organization",
"name": "UnHerd",
"logo": "https://unherd.com/wp-content/uploads/2017/07/UnHerd.png"
},
"keywords": [],
"dateCreated": "2017-06-06T09:00:36Z",
"datePublished": "2017-06-06T09:00:36Z",
"dateModified": "2026-03-06T08:52:42Z"
}
]
/about-unherd/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://unherd.com/about-unherd/",
"url": "https://unherd.com/about-unherd/",
"name": "Our Mission - UnHerd",
"isPartOf": {
"@id": "https://unherd.com/#website"
},
"datePublished": "2018-02-09T14:36:56+00:00",
"dateModified": "2024-06-06T16:06:21+00:00",
"description": "When the herd takes off in one direction, what do you do? UnHerd is for people who dare to think for themselves. Support our journalism and subscribe today",
"breadcrumb": {
"@id": "https://unherd.com/about-unherd/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unherd.com/about-unherd/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://unherd.com/about-unherd/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unherd.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Mission"
}
]
},
{
"@type": "WebSite",
"@id": "https://unherd.com/#website",
"url": "https://unherd.com/",
"name": "UnHerd",
"description": "think again",
"publisher": {
"@id": "https://unherd.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unherd.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://unherd.com/#organization",
"name": "UnHerd",
"url": "https://unherd.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/logo/image/",
"url": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"width": 800,
"height": 800,
"caption": "UnHerd"
},
"image": {
"@id": "https://unherd.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnHerd-459077787806717/",
"https://x.com/unherd"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"headline": "Our Mission",
"url": "http://unherd.com/about-unherd/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://unherd.com/about-unherd/"
},
"thumbnailUrl": "",
"image": {
"@type": "ImageObject",
"url": ""
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Sebastian Giraud"
}
],
"creator": [
"Sebastian Giraud"
],
"publisher": {
"@type": "Organization",
"name": "UnHerd",
"logo": "https://unherd.com/wp-content/uploads/2017/07/UnHerd.png"
},
"keywords": [],
"dateCreated": "2018-02-09T14:36:56Z",
"datePublished": "2018-02-09T14:36:56Z",
"dateModified": "2024-06-06T16:06:21Z"
}
]
/2026/05/can-burnham-banish-maggies-ghost/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#article",
"isPartOf": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/"
},
"author": [
{
"@id": "https://unherd.com/#/schema/person/7ae0907577f7a519f428eadb40af813a"
}
],
"headline": "Can Burnham banish Maggie’s ghost?",
"datePublished": "2026-05-22T23:10:12+00:00",
"dateModified": "2026-05-24T06:37:52+00:00",
"mainEntityOfPage": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/"
},
"wordCount": 2151,
"commentCount": 64,
"publisher": {
"@id": "https://unherd.com/#organization"
},
"image": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#primaryimage"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg",
"keywords": [
"Left",
"New Labour",
"Politics",
"Right",
"Thatcher"
],
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
"https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#respond"
]
}
],
"copyrightYear": "2026",
"copyrightHolder": {
"@id": "https://unherd.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/",
"url": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/",
"name": "Can Burnham banish Maggie's ghost? - UnHerd",
"isPartOf": {
"@id": "https://unherd.com/#website"
},
"primaryImageOfPage": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#primaryimage"
},
"image": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#primaryimage"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg",
"datePublished": "2026-05-22T23:10:12+00:00",
"dateModified": "2026-05-24T06:37:52+00:00",
"breadcrumb": {
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#primaryimage",
"url": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg",
"width": 1024,
"height": 682,
"caption": "'At least I knew who the enemy was.' (Ben Stansell/AFP/Getty)"
},
{
"@type": "BreadcrumbList",
"@id": "https://unherd.com/2026/05/can-burnham-banish-maggies-ghost/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unherd.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Can Burnham banish Maggie’s ghost?"
}
]
},
{
"@type": "WebSite",
"@id": "https://unherd.com/#website",
"url": "https://unherd.com/",
"name": "UnHerd",
"description": "think again",
"publisher": {
"@id": "https://unherd.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unherd.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://unherd.com/#organization",
"name": "UnHerd",
"url": "https://unherd.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/logo/image/",
"url": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"width": 800,
"height": 800,
"caption": "UnHerd"
},
"image": {
"@id": "https://unherd.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnHerd-459077787806717/",
"https://x.com/unherd"
]
},
{
"@type": "Person",
"@id": "https://unherd.com/#/schema/person/7ae0907577f7a519f428eadb40af813a",
"name": "Jonny Ball",
"image": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/person/image/0619527c1ff846633a0c4288d6b75d5d",
"url": "https://unherd.com/wp-content/uploads/2025/09/Blue-34.jpg?w=96",
"contentUrl": "https://unherd.com/wp-content/uploads/2025/09/Blue-34.jpg?w=96",
"caption": "Jonny Ball"
},
"description": "Jonny Ball is a Contributing Editor at UnHerd. He formerly wrote under the name Despotic Inroad.",
"sameAs": [
"https://x.com/DespoticInroad"
],
"url": "https://unherd.com/author/despotic-inroad/"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "Can Burnham banish Maggie’s ghost?",
"url": "http://unherd.com/2026/05/can-burnham-banish-maggies-ghost/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://unherd.com/2026/05/can-burnham-banish-maggies-ghost/"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://unherd.com/wp-content/uploads/2026/05/Untitled-design-1.jpg"
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Jonny Ball"
}
],
"creator": [
"Jonny Ball"
],
"publisher": {
"@type": "Organization",
"name": "UnHerd",
"logo": "https://unherd.com/wp-content/uploads/2017/07/UnHerd.png"
},
"keywords": [
"left",
"new labour",
"politics",
"right",
"thatcher",
"uncategorized"
],
"dateCreated": "2026-05-22T23:10:12Z",
"datePublished": "2026-05-22T23:10:12Z",
"dateModified": "2026-05-24T06:37:52Z"
}
]
/2026/05/jk-rowling-mansplained/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#article",
"isPartOf": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/"
},
"author": [
{
"@id": "https://unherd.com/#/schema/person/cc6b461be01fe2cb768ac2d11632b8e8"
}
],
"headline": "JK Rowling mansplained",
"datePublished": "2026-05-22T23:05:05+00:00",
"mainEntityOfPage": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/"
},
"wordCount": 2037,
"commentCount": 48,
"publisher": {
"@id": "https://unherd.com/#organization"
},
"image": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#primaryimage"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg",
"keywords": [
"bluesky",
"Culture",
"Mansplaining",
"Transgender"
],
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
"https://unherd.com/2026/05/jk-rowling-mansplained/#respond"
]
}
],
"copyrightYear": "2026",
"copyrightHolder": {
"@id": "https://unherd.com/#organization"
}
},
{
"@type": "WebPage",
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/",
"url": "https://unherd.com/2026/05/jk-rowling-mansplained/",
"name": "JK Rowling mansplained - UnHerd",
"isPartOf": {
"@id": "https://unherd.com/#website"
},
"primaryImageOfPage": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#primaryimage"
},
"image": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#primaryimage"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg",
"datePublished": "2026-05-22T23:05:05+00:00",
"breadcrumb": {
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://unherd.com/2026/05/jk-rowling-mansplained/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#primaryimage",
"url": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg",
"width": 1920,
"height": 1282,
"caption": "I’d be lying if I said I love everything about Rowling’s social media style (Ray Tang/Anadolu Agency/Getty Images)"
},
{
"@type": "BreadcrumbList",
"@id": "https://unherd.com/2026/05/jk-rowling-mansplained/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://unherd.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "JK Rowling mansplained"
}
]
},
{
"@type": "WebSite",
"@id": "https://unherd.com/#website",
"url": "https://unherd.com/",
"name": "UnHerd",
"description": "think again",
"publisher": {
"@id": "https://unherd.com/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://unherd.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://unherd.com/#organization",
"name": "UnHerd",
"url": "https://unherd.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/logo/image/",
"url": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"contentUrl": "https://unherd.com/wp-content/uploads/2019/09/favicon.jpg",
"width": 800,
"height": 800,
"caption": "UnHerd"
},
"image": {
"@id": "https://unherd.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/UnHerd-459077787806717/",
"https://x.com/unherd"
]
},
{
"@type": "Person",
"@id": "https://unherd.com/#/schema/person/cc6b461be01fe2cb768ac2d11632b8e8",
"name": "Sarah Ditum",
"image": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://unherd.com/#/schema/person/image/f95bb496ecc78103662d71ecd90bc78a",
"url": "https://unherd.com/wp-content/uploads/2021/06/sarah.jpg?w=96",
"contentUrl": "https://unherd.com/wp-content/uploads/2021/06/sarah.jpg?w=96",
"caption": "Sarah Ditum"
},
"description": "Sarah Ditum is a columnist, critic and feature writer.",
"sameAs": [
"https://x.com/sarahditum"
],
"url": "https://unherd.com/author/sarah-ditum/"
}
]
},
{
"@context": "https://schema.org",
"@type": "NewsArticle",
"headline": "JK Rowling mansplained",
"url": "http://unherd.com/2026/05/jk-rowling-mansplained/",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "http://unherd.com/2026/05/jk-rowling-mansplained/"
},
"thumbnailUrl": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg?w=150&h=150&crop=1",
"image": {
"@type": "ImageObject",
"url": "https://unherd.com/wp-content/uploads/2026/05/GettyImages-623410768.jpg"
},
"articleSection": "Uncategorized",
"author": [
{
"@type": "Person",
"name": "Sarah Ditum"
}
],
"creator": [
"Sarah Ditum"
],
"publisher": {
"@type": "Organization",
"name": "UnHerd",
"logo": "https://unherd.com/wp-content/uploads/2017/07/UnHerd.png"
},
"keywords": [
"bluesky",
"culture",
"mansplaining",
"transgender",
"uncategorized"
],
"dateCreated": "2026-05-22T23:05:05Z",
"datePublished": "2026-05-22T23:05:05Z",
"dateModified": "2026-05-22T23:05:05Z"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
400Review mentions (all pages)
2External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 15 | 0 |
| /about-unherd/ | 9 | 0 |
| /2026/05/can-burnham-banish-maggies-ghost/ | 188 | 1 |
| /2026/05/jk-rowling-mansplained/ | 188 | 1 |
Explore the other reputation pillars for UnHerd
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from UnHerd, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to UnHerd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://unherd.com to view the most current version of its content and see directly what this company is about and what it offers.