Based on 831 businesses audited.
USA TODAY has 3.7 points more reputation than the average for Media, News & Publishing.
Media, News & Publishing Reputation: USA TODAY (usatoday.com)
USA TODAY is a high-substance, low-fluff news organization that suffers from poor technical execution and an absence of structured trust signals. While its reporting is specific and timely, the site’s digital architecture fails to programmatically prove its authority through schema or verified proof paths.
Media, News & Publishing Reputation: USA TODAY (usatoday.com)
The site is a perfect match for the Media, News & Publishing industry, focusing on real-time reporting, investigative journalism, and national/global events. The presence of specific news beats like Nation, Politics, and Sports confirms its role as a general-interest news outlet.
“The score of 69 is driven primarily by the Trust and Proof and Identity and Authority pillars. While the content itself is virtually fluff-free, the lack of structured data, missing meta-tags, and presence of unverified review counts create technical gaps that increase the BS score. The Information Density score is minimal (1), reflecting the high ratio of substance in the news reporting.”