Vulture
(https://vulture.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are non-existent; the site’s structured data explicitly names Pulitzer Prize-winning critics like Jerry Saltz and National Magazine Award finalists like Angelica Jade Bastién. The presence of a detailed masthead and employee list in the JSON-LD schema connects the brand’s claims directly to verifiable high-authority individuals.
The site makes no bold, unsubstantiated marketing performance claims. Instead of claiming to be the ‘best,’ it demonstrates leadership through content volume and the timeliness of its reporting, with articles updated within 24 hours of the analysis date.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.www.vulture.com/",
"name": "Vulture",
"potentialAction": {
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.www.vulture.com/search.html?q={search_term_string}"
},
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org/",
"@type": "NewsMediaOrganization",
"@id": "https://vulture.com/#publisher",
"name": "Vulture",
"url": "https://www.vulture.com/",
"description": "Launched with a focus on TV recaps and general Hollywood news, Vulture has grown into a destination where visitors can find comprehensive coverage and analysis of the best TV, movies, music, art, books, theater, comedy, podcasts, among other media and pursuits, all delivered with wit, insight, criticism, and the appropriate amount of appreciation.",
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/vulture/icon.196x196.png",
"height": 196,
"width": 196
},
"ethicsPolicy": "https://corp.voxmedia.com/ethics/",
"diversityPolicy": "https://diversity.voxmedia.com/",
"masthead": "https://www.vulture.com/about-us/",
"foundingDate": "2007-04-24",
"founder": [
{
"@type": "Person",
"name": "Adam Moss"
},
{
"@type": "Person",
"name": "Melissa Maerz"
},
{
"@type": "Person",
"name": "Dan Kois"
},
{
"@type": "Person",
"name": "Ben Williams"
}
],
"employee": [
{
"@type": "Person",
"name": "Neil Janowitz"
},
{
"@type": "Person",
"name": "Jerry Saltz"
},
{
"@type": "Person",
"name": "E. Alex Jung"
},
{
"@type": "Person",
"name": "Nate Jones"
},
{
"@type": "Person",
"name": "Kathryn VanArendonk"
},
{
"@type": "Person",
"name": "Craig Jenkins"
},
{
"@type": "Person",
"name": "Andrea Long Chu"
},
{
"@type": "Person",
"name": "Lila Shapiro"
},
{
"@type": "Person",
"name": "Angelica Jade Bastién"
},
{
"@type": "Person",
"name": "Rachel Handler"
}
],
"ownershipFundingInfo": "New York Magazine is owned by Vox Media, the leading modern media company dedicated to high-quality journalism.",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)#Vulture",
"https://www.facebook.com/Vulture/",
"https://twitter.com/vulture",
"https://www.instagram.com/vulture",
"https://www.youtube.com/channel/UCG-cY3xD3S-oEkdM_5xHMxw",
"https://www.tiktok.com/@vulture"
],
"knowsAbout": [
{
"@type": "Thing",
"name": "TV"
},
{
"@type": "Thing",
"name": "television"
},
{
"@type": "Thing",
"name": "television news"
},
{
"@type": "Thing",
"name": "film"
},
{
"@type": "Thing",
"name": "movies"
},
{
"@type": "Thing",
"name": "music"
},
{
"@type": "Thing",
"name": "art"
},
{
"@type": "Thing",
"name": "book reviews"
},
{
"@type": "Thing",
"name": "theater"
},
{
"@type": "Thing",
"name": "Broadway"
},
{
"@type": "Thing",
"name": "comedy"
},
{
"@type": "Thing",
"name": "podcasts"
},
{
"@type": "Thing",
"name": "recaps"
},
{
"@type": "Thing",
"name": "TV recaps"
},
{
"@type": "Thing",
"name": "reviews"
},
{
"@type": "Thing",
"name": "film reviews"
},
{
"@type": "Thing",
"name": "tv show reviews"
},
{
"@type": "Thing",
"name": "online culture"
},
{
"@type": "Thing",
"name": "internet culture"
},
{
"@type": "Thing",
"name": "award shows"
},
{
"@type": "Thing",
"name": "media news"
},
{
"@type": "Thing",
"name": "entertainment news"
},
{
"@type": "Thing",
"name": "reality TV"
},
{
"@type": "Thing",
"name": "pop culture"
},
{
"@type": "Thing",
"name": "streaming news"
},
{
"@type": "Thing",
"name": "movie recommendations"
},
{
"@type": "Thing",
"name": "tv show recommendations"
},
{
"@type": "Thing",
"name": "oscars"
}
],
"award": [
"New York Magazine, including Vulture, was a finalist for the National Magazine Award for General Excellence (News, Sports, and Entertainment) in 2019, 2020, 2022, and 2023, and Vulture was part of New York’s submission for its 2018 National Magazine Award win for Best Website. Vulture and New York’s art critic, Jerry Saltz, won the 2018 Pulitzer Prize for Criticism, an award that the site’s pop-music critic Craig Jenkins was a finalist for in 2021. Saltz’s writing for Vulture and New York also won the National Magazine Award for Leisure Interests in 2019 and for Columns and Commentary in 2015. Vulture critic Angelica Jade Bastién was a finalist for the National Magazine Award in Essays and Criticism in 2022, along with features writer E. Alex Jung in Profile Writing."
],
"parentOrganization": {
"@type": "Organization",
"@id": "https://nymag.com/#publisher",
"name": "New York Magazine",
"url": "https://nymag.com",
"sameAs": [
"https://en.wikipedia.org/wiki/New_York_(magazine)",
"https://www.wikidata.org/wiki/Q1507987",
"https://www.facebook.com/NewYorkMag/",
"https://twitter.com/NYMag",
"https://www.instagram.com/nymag",
"https://www.youtube.com/user/NewYorkMagazine",
"https://www.linkedin.com/company/new-york-magazine/"
],
"logo": {
"@type": "ImageObject",
"url": "https://assets.nymag.com/media/sites/nymag/icon.196x196.png",
"height": 196,
"width": 196
}
}
}
]
/tv-recaps/
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Section Page",
"url": "https://www.vulture.com/tv-recaps/"
}
/blog/
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Section Page",
"url": "https://www.vulture.com/blog/"
}
/tv/
{
"@context": "http://schema.org",
"@type": "WebPage",
"headline": "Section Page",
"url": "https://www.vulture.com/tv/"
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 69 | 0 |
| /tv-recaps/ | 28 | 1 |
| /blog/ | 38 | 1 |
| /tv/ | 43 | 1 |
This page presents a snapshot of public data from Vulture, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Vulture: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://vulture.com to view the most current version of its content and see directly what this company is about and what it offers.