Identity & Authority: YourStory – Signal Evidence & AI Readability

YourStory

(https://www.yourstory.com) πŸ“Έ Data Snapshot: May 16, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
9 Impact Weight: 15 / 100
60% Reputation

Authority is well-established through named journalists like Aasma Khan and Gayatri Guha, who have dedicated ProfilePage schema and linked social identities. However, the homepage itself lacks a comprehensive Organization schema in the crawl, and some authors like Webmaster suggest a legacy technical footprint rather than editorial authority. The technical implementation is clean with a clear heading hierarchy, supporting the site’s positioning as a digital-first news authority.

The disconnect is minimal because the performance claims (e.g., records 16 exits) are the news themselves rather than marketing promises about the platform’s service. The site demonstrates its value through the volume and specificity of its reporting rather than through self-promotional case studies. The only disconnect lies in the lack of specific evidence to support the meta claim of being India’s biggest platform beyond internal metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage β€” no schema detected (entity gap)
/search/ β€” no schema detected (entity gap)
/author/webmaster/
{
    "@context": "https://schema.org",
    "@type": "ProfilePage",
    "mainEntity": {
        "@type": "Person",
        "name": "Team YS",
        "url": "https://yourstory.com/author/webmaster",
        "image": "https://images.yourstory.com/cs/static/default-ys-image.jpg",
        "worksFor": [
            {
                "@context": "https://schema.org",
                "@type": "Organization",
                "name": "Yourstory",
                "description": "YourStory.com is India's biggest platform dedicated to foster the startup ecosystem via entrepreneurship related stories, resources, products, research reports and more.",
                "sameAs": [
                    "https://www.facebook.com/yourstorycom/",
                    "https://twitter.com/YourStoryCo",
                    "https://www.instagram.com/yourstory_com/"
                ],
                "url": "https://yourstory.com/",
                "logo": "https://images.yourstory.com/cs/images/homepage/headerV3_YS.svg?format=auto&w=1920&q=75"
            }
        ]
    }
}
/category/ys-in-depth/ β€” no schema detected (entity gap)
/author/aasma-1683542979/
{
    "@context": "https://schema.org",
    "@type": "ProfilePage",
    "mainEntity": {
        "@type": "Person",
        "name": "Aasma Khan",
        "url": "https://yourstory.com/author/aasma-1683542979",
        "description": "Hi, I’m Aasma! I am currently on a mission to explore cutting-edge tech tools and love uncovering inspiring startup stories. Let’s dive into the world of technology and entrepreneurship together!",
        "image": "https://images.yourstory.com/cs/users/07f6d7f0-ed8e-11ed-8199-79969b4b51e2/google/profile_image_1774525130419.jpg",
        "sameAs": [
            "https://www.linkedin.com/in/aasma-k-b48242365/"
        ],
        "worksFor": [
            {
                "@context": "https://schema.org",
                "@type": "Organization",
                "name": "Yourstory",
                "description": "YourStory.com is India's biggest platform dedicated to foster the startup ecosystem via entrepreneurship related stories, resources, products, research reports and more.",
                "sameAs": [
                    "https://www.facebook.com/yourstorycom/",
                    "https://twitter.com/YourStoryCo",
                    "https://www.instagram.com/yourstory_com/"
                ],
                "url": "https://yourstory.com/",
                "logo": "https://images.yourstory.com/cs/images/homepage/headerV3_YS.svg?format=auto&w=1920&q=75"
            }
        ]
    }
}
/author/gayatriguha/
{
    "@context": "https://schema.org",
    "@type": "ProfilePage",
    "mainEntity": {
        "@type": "Person",
        "name": "Gayatri Guha",
        "url": "https://yourstory.com/author/gayatriguha",
        "jobTitle": "Content Strategist",
        "worksFor": [
            {
                "@context": "https://schema.org",
                "@type": "Organization",
                "name": "Yourstory",
                "description": "YourStory.com is India's biggest platform dedicated to foster the startup ecosystem via entrepreneurship related stories, resources, products, research reports and more.",
                "sameAs": [
                    "https://www.facebook.com/yourstorycom/",
                    "https://twitter.com/YourStoryCo",
                    "https://www.instagram.com/yourstory_com/"
                ],
                "url": "https://yourstory.com/",
                "logo": "https://images.yourstory.com/cs/images/homepage/headerV3_YS.svg?format=auto&w=1920&q=75"
            }
        ]
    }
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
127Review mentions (all pages)
12External proof links (all pages)
PageReviewsProof links
/ (home) 79 2
/search/ 2 2
/author/webmaster/ 6 2
/category/ys-in-depth/ 25 2
/author/aasma-1683542979/ 8 2
/author/gayatriguha/ 7 2