ZDNET
(https://zd.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
While the site provides a robust Organization schema including a physical address in New York and a parent organization (Ziff Davis), it fails the expert footprint test. There is zero Person schema and no named journalists or editors provided in the data. The technical credibility is also compromised by the fact that a site focused on ‘Innovations’ delivered zero content to the forensic crawler.
The site claims to offer ‘Advice on the World’s Latest Innovations,’ yet there are zero specific instances of numbers, technical protocols, or measurable outcomes provided. The meta-description is blank, and the body text is non-existent. There is no evidence of the ‘investigative reporting’ or ‘fact-checked reporting’ expected in this industry.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZDNET",
"address": "114 5th Ave. 15th Floor, New York, NY 10011",
"location": "114 5th Ave. 15th Floor, New York, NY 10011",
"parentOrganization": "Ziff Davis",
"url": "https://www.zdnet.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-415-344-2000",
"contactType": "customer service"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://www.zdnet.com/a/neutron/images/logos/logo.png",
"width": "120",
"height": "84"
},
"sameAs": [
"https://www.facebook.com/ZDNET.official",
"https://twitter.com/ZDNET",
"https://www.linkedin.com/company/zdnet-com/",
"https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "/",
"potentialAction": {
"@type": "SearchAction",
"target": "/search/?q={query}",
"query-input": "required name=query"
}
}
]
/zdnet-recommends/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZDNET",
"address": "114 5th Ave. 15th Floor, New York, NY 10011",
"location": "114 5th Ave. 15th Floor, New York, NY 10011",
"parentOrganization": "Ziff Davis",
"url": "https://www.zdnet.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-415-344-2000",
"contactType": "customer service"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://www.zdnet.com/a/neutron/images/logos/logo.png",
"width": "120",
"height": "84"
},
"sameAs": [
"https://www.facebook.com/ZDNET.official",
"https://twitter.com/ZDNET",
"https://www.linkedin.com/company/zdnet-com/",
"https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "/",
"potentialAction": {
"@type": "SearchAction",
"target": "/search/?q={query}",
"query-input": "required name=query"
}
}
]
/editorial-guidelines/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZDNET",
"address": "114 5th Ave. 15th Floor, New York, NY 10011",
"location": "114 5th Ave. 15th Floor, New York, NY 10011",
"parentOrganization": "Ziff Davis",
"url": "https://www.zdnet.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-415-344-2000",
"contactType": "customer service"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://www.zdnet.com/a/neutron/images/logos/logo.png",
"width": "120",
"height": "84"
},
"sameAs": [
"https://www.facebook.com/ZDNET.official",
"https://twitter.com/ZDNET",
"https://www.linkedin.com/company/zdnet-com/",
"https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "/",
"potentialAction": {
"@type": "SearchAction",
"target": "/search/?q={query}",
"query-input": "required name=query"
}
}
]
/topic/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "ZDNET",
"address": "114 5th Ave. 15th Floor, New York, NY 10011",
"location": "114 5th Ave. 15th Floor, New York, NY 10011",
"parentOrganization": "Ziff Davis",
"url": "https://www.zdnet.com/",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "+1-415-344-2000",
"contactType": "customer service"
}
],
"logo": {
"@type": "ImageObject",
"url": "https://www.zdnet.com/a/neutron/images/logos/logo.png",
"width": "120",
"height": "84"
},
"sameAs": [
"https://www.facebook.com/ZDNET.official",
"https://twitter.com/ZDNET",
"https://www.linkedin.com/company/zdnet-com/",
"https://www.youtube.com/channel/UCr9QWb5RKLfaunjKHJZAdQQ"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "/",
"potentialAction": {
"@type": "SearchAction",
"target": "/search/?q={query}",
"query-input": "required name=query"
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 126 | 1 |
| /zdnet-recommends/ | 126 | 1 |
| /editorial-guidelines/ | 126 | 1 |
| /topic/ | 126 | 1 |
This page presents a snapshot of public data from ZDNET, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ZDNET: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://zd.com to view the most current version of its content and see directly what this company is about and what it offers.