Identity & Authority: Ziggo Sport – Signal Evidence & AI Readability

Ziggo Sport

(https://ziggosport.nl) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

While the corporate identity is strongly defined in the schema_json for ‘Liberty Global Content Netherlands B.V,’ there is an authority gap regarding the editorial team. For a media entity, the lack of named journalists, editorial standards, or a corrections policy—as identified in the industry_patterns missing_elements—results in a minor authority penalty. The technical implementation is robust, with clear heading hierarchies and relevant JSON-LD.

The site avoids bold performance claims (‘we are the best’) in favor of inventory claims (‘we have these matches’). The claim of being ‘De sportzender van Nederland’ is backed by the volume of clips and the breadth of the TV guide. There is no disconnect between the marketing tone and the actual digital inventory displayed.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "http://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "creator": {
                "@id": "#creator"
            },
            "copyrightYear": "2020",
            "dateModified": "2025-05-07T11:05:02+02:00",
            "datePublished": "2020-10-16T14:48:00+02:00",
            "headline": "De sportzender van Nederland",
            "name": "De sportzender van Nederland",
            "description": "Bij Ziggo Sport zie je alle live wedstrijden die je op sportgebied niet wil missen. Aangevuld met uitgebreide voor- en nabeschouwingen kijk je de klok rond.",
            "inLanguage": "nl-NL",
            "mainEntityOfPage": "https://www.ziggosport.nl/",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "url": "https://www.ziggosport.nl/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@id": "#identity",
            "@type": "Organization",
            "address": {
                "@type": "PostalAddress",
                "addressLocality": "Schiphol Rijk",
                "streetAddress": "Boeing Avenue 53",
                "postalCode": "1119 PE",
                "addressCountry": {
                    "@type": "Country",
                    "name": "NL"
                }
            },
            "description": "Liberty Global is een van 's werelds toonaangevende video-, breedband- en communicatiebedrijven, met activiteiten in zes Europese landen onder de consumentenmerken Virgin Media, Telenet en UPC.",
            "telephone": "+31 20 778 9840",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "logo": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_600x600_crop_center-center_75_none/logo.png",
                "width": 400,
                "height": 400
            },
            "name": "Liberty Global Content Netherlands B.V",
            "url": "https://www.libertyglobal.com",
            "sameAs": [
                "https://twitter.com/ZiggoSport",
                "https://www.facebook.com/ZiggoSport/",
                "https://www.youtube.com/ziggosport",
                "https://www.instagram.com/ziggosport/"
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@id": "https://www.ziggosport.nl/",
                        "name": "Homepage"
                    }
                }
            ],
            "name": "Liberty Global Content Netherlands B.V"
        }
    ]
}
/neem-ziggo-sport/
{
    "@context": "http://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "creator": {
                "@id": "#creator"
            },
            "copyrightYear": "2020",
            "dateModified": "2025-05-07T11:05:13+02:00",
            "datePublished": "2020-11-17T15:46:00+01:00",
            "headline": "Neem Ziggo Sport",
            "name": "Neem Ziggo Sport",
            "description": "Bij Ziggo Sport zie je alle live wedstrijden die je op sportgebied niet wil missen. Aangevuld met uitgebreide voor- en nabeschouwingen kijk je de klok rond.",
            "inLanguage": "nl-NL",
            "mainEntityOfPage": "https://www.ziggosport.nl/neem-ziggo-sport/",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "url": "https://www.ziggosport.nl/neem-ziggo-sport/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@id": "#identity",
            "@type": "Organization",
            "address": {
                "@type": "PostalAddress",
                "addressLocality": "Schiphol Rijk",
                "streetAddress": "Boeing Avenue 53",
                "postalCode": "1119 PE",
                "addressCountry": {
                    "@type": "Country",
                    "name": "NL"
                }
            },
            "description": "Liberty Global is een van 's werelds toonaangevende video-, breedband- en communicatiebedrijven, met activiteiten in zes Europese landen onder de consumentenmerken Virgin Media, Telenet en UPC.",
            "telephone": "+31 20 778 9840",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "logo": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_600x600_crop_center-center_75_none/logo.png",
                "width": 400,
                "height": 400
            },
            "name": "Liberty Global Content Netherlands B.V",
            "url": "https://www.libertyglobal.com",
            "sameAs": [
                "https://twitter.com/ZiggoSport",
                "https://www.facebook.com/ZiggoSport/",
                "https://www.youtube.com/ziggosport",
                "https://www.instagram.com/ziggosport/"
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@id": "https://www.ziggosport.nl/",
                        "name": "Homepage"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@id": "https://www.ziggosport.nl/neem-ziggo-sport/",
                        "name": "Take Ziggo Sport"
                    }
                }
            ],
            "name": "Liberty Global Content Netherlands B.V"
        }
    ]
}
/ontdek-ziggo-sport/
{
    "@context": "http://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "creator": {
                "@id": "#creator"
            },
            "copyrightYear": "2020",
            "dateModified": "2025-05-07T11:05:16+02:00",
            "datePublished": "2020-10-16T15:15:00+02:00",
            "headline": "Ontdek Ziggo Sport",
            "name": "Ontdek Ziggo Sport",
            "description": "Altijd toegang tot de allerbeste topsport. Ontdek het allemaal op dé gratis sportzender van Ziggo",
            "inLanguage": "nl-NL",
            "mainEntityOfPage": "https://www.ziggosport.nl/ontdek-ziggo-sport/",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "url": "https://www.ziggosport.nl/ontdek-ziggo-sport/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@id": "#identity",
            "@type": "Organization",
            "address": {
                "@type": "PostalAddress",
                "addressLocality": "Schiphol Rijk",
                "streetAddress": "Boeing Avenue 53",
                "postalCode": "1119 PE",
                "addressCountry": {
                    "@type": "Country",
                    "name": "NL"
                }
            },
            "description": "Liberty Global is een van 's werelds toonaangevende video-, breedband- en communicatiebedrijven, met activiteiten in zes Europese landen onder de consumentenmerken Virgin Media, Telenet en UPC.",
            "telephone": "+31 20 778 9840",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "logo": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_600x600_crop_center-center_75_none/logo.png",
                "width": 400,
                "height": 400
            },
            "name": "Liberty Global Content Netherlands B.V",
            "url": "https://www.libertyglobal.com",
            "sameAs": [
                "https://twitter.com/ZiggoSport",
                "https://www.facebook.com/ZiggoSport/",
                "https://www.youtube.com/ziggosport",
                "https://www.instagram.com/ziggosport/"
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@id": "https://www.ziggosport.nl/",
                        "name": "Homepage"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@id": "https://www.ziggosport.nl/ontdek-ziggo-sport/",
                        "name": "Ontdek Ziggo Sport"
                    }
                }
            ],
            "name": "Liberty Global Content Netherlands B.V"
        }
    ]
}
/programmagids/
{
    "@context": "http://schema.org",
    "@graph": [
        {
            "@type": "WebSite",
            "author": {
                "@id": "#identity"
            },
            "copyrightHolder": {
                "@id": "#identity"
            },
            "creator": {
                "@id": "#creator"
            },
            "copyrightYear": "2020",
            "dateModified": "2025-05-07T11:05:01+02:00",
            "datePublished": "2020-10-16T15:14:00+02:00",
            "headline": "TV Gids",
            "name": "TV Gids",
            "description": "Bekijk gratis het programma van kanaal 14 en Ziggo Sport Totaal. Wat kijk je vandaag op tv? Live Formule 1, voetbal, tennis, hockey, basketbal en meer.",
            "inLanguage": "nl-NL",
            "mainEntityOfPage": "https://www.ziggosport.nl/programmagids/",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "url": "https://www.ziggosport.nl/programmagids/"
        },
        {
            "@id": "#creator",
            "@type": "Organization"
        },
        {
            "@id": "#identity",
            "@type": "Organization",
            "address": {
                "@type": "PostalAddress",
                "addressLocality": "Schiphol Rijk",
                "streetAddress": "Boeing Avenue 53",
                "postalCode": "1119 PE",
                "addressCountry": {
                    "@type": "Country",
                    "name": "NL"
                }
            },
            "description": "Liberty Global is een van 's werelds toonaangevende video-, breedband- en communicatiebedrijven, met activiteiten in zes Europese landen onder de consumentenmerken Virgin Media, Telenet en UPC.",
            "telephone": "+31 20 778 9840",
            "image": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_1200x630_crop_center-center_75_none/og.png",
                "width": 800,
                "height": 420
            },
            "logo": {
                "@type": "ImageObject",
                "url": "https://d3tw7elnk2m6f4.cloudfront.net/Misc/_600x600_crop_center-center_75_none/logo.png",
                "width": 400,
                "height": 400
            },
            "name": "Liberty Global Content Netherlands B.V",
            "url": "https://www.libertyglobal.com",
            "sameAs": [
                "https://twitter.com/ZiggoSport",
                "https://www.facebook.com/ZiggoSport/",
                "https://www.youtube.com/ziggosport",
                "https://www.instagram.com/ziggosport/"
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "item": {
                        "@id": "https://www.ziggosport.nl/",
                        "name": "Homepage"
                    }
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "item": {
                        "@id": "https://www.ziggosport.nl/programmagids/",
                        "name": "TV guide"
                    }
                }
            ],
            "name": "Liberty Global Content Netherlands B.V"
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
0Review mentions (all pages)
28External proof links (all pages)
PageReviewsProof links
/ (home) 0 7
/neem-ziggo-sport/ 0 7
/ontdek-ziggo-sport/ 0 7
/programmagids/ 0 7