Identity & Authority: 180 Medical – Signal Evidence & AI Readability

180 Medical

(https://180medical.com) πŸ“Έ Data Snapshot: June 21, 2026
Identity & Authority β€” The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

The authority of the organization is well-documented via Schema JSON-LD, including a founding date of 2002-08-27 and a verified employee count range. Jessica is presented as a credible authority through a detailed 17-year career history and a specific Person schema. The only gap is the founder Todd’s story, which is referenced in an H2 but lacks immediate digital footprint or Schema linkage within the provided text blocks.

The site makes bold claims such as ‘America’s leading provider’ and ‘largest intermittent catheter selections’ without providing market share percentages or exact product counts to substantiate the ‘leading’ or ‘largest’ status. These performance claims operate on marketing momentum rather than forensic proof. Conversely, the claim of ‘reliable & discreet shipping’ is partially substantiated by the mention of a specific physical warehouse facility in Oklahoma City.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

πŸ”— Identity & Technical Layer β€” schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.180medical.com/",
            "url": "https://www.180medical.com/",
            "name": "Intermittent Catheters and Ostomy Supplies | 180 Medical",
            "isPartOf": {
                "@id": "https://www.180medical.com/#website"
            },
            "about": {
                "@id": "https://www.180medical.com/#organization"
            },
            "datePublished": "2018-08-14T15:52:35+00:00",
            "dateModified": "2026-05-26T21:27:48+00:00",
            "description": "180 Medical offers top-quality catheters & ostomy supplies online. Contact us at 877-688-2729 to experience the 180 Medical difference.",
            "breadcrumb": {
                "@id": "https://www.180medical.com/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.180medical.com/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.180medical.com/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.180medical.com/#website",
            "url": "https://www.180medical.com/",
            "name": "180 Medical",
            "description": "Intermittent Urinary Catheters and Ostomy Supplies",
            "publisher": {
                "@id": "https://www.180medical.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.180medical.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.180medical.com/#organization",
            "name": "180 Medical",
            "url": "https://www.180medical.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.180medical.com/#/schema/logo/image/",
                "url": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "contentUrl": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "width": 283,
                "height": 153,
                "caption": "180 Medical"
            },
            "image": {
                "@id": "https://www.180medical.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/180medical/",
                "https://x.com/180medical",
                "https://www.instagram.com/180medical/",
                "https://www.linkedin.com/company/180-medical/",
                "https://www.pinterest.com/180medical/",
                "https://www.youtube.com/user/180medical/"
            ],
            "description": "180 Medical is a leading nationwide provider of intermittent catheters, ostomy supplies, and related medical products. Our knowledgeable specialists work closely with patients and healthcare providers to help simplify the process of getting the supplies they need, with reliable award-winning customer service and compassionate support.",
            "email": "info@180medical.com",
            "telephone": "8776882729",
            "legalName": "180 Medical, Inc.",
            "foundingDate": "2002-08-27",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "501",
                "maxValue": "1000"
            }
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.180medical.com/careers/",
            "url": "https://www.180medical.com/careers/",
            "name": "180 Medical Careers & Job Opportunities | 180 Medical",
            "isPartOf": {
                "@id": "https://www.180medical.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.180medical.com/careers/#primaryimage"
            },
            "image": {
                "@id": "https://www.180medical.com/careers/#primaryimage"
            },
            "thumbnailUrl": "https://www.180medical.com/wp-content/uploads/2018/09/best-places-to-work-in-oklahoma-2017-web.jpg?width=305&height=189",
            "datePublished": "2015-01-02T11:47:04+00:00",
            "dateModified": "2026-06-11T19:13:47+00:00",
            "description": "Looking for a meaningful career? Explore open job opportunities at 180 Medical and learn more about our company culture.",
            "breadcrumb": {
                "@id": "https://www.180medical.com/careers/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.180medical.com/careers/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.180medical.com/careers/#primaryimage",
            "url": "",
            "contentUrl": ""
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.180medical.com/careers/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.180medical.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Careers"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.180medical.com/#website",
            "url": "https://www.180medical.com/",
            "name": "180 Medical",
            "description": "Intermittent Urinary Catheters and Ostomy Supplies",
            "publisher": {
                "@id": "https://www.180medical.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.180medical.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.180medical.com/#organization",
            "name": "180 Medical",
            "url": "https://www.180medical.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.180medical.com/#/schema/logo/image/",
                "url": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "contentUrl": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "width": 283,
                "height": 153,
                "caption": "180 Medical"
            },
            "image": {
                "@id": "https://www.180medical.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/180medical/",
                "https://x.com/180medical",
                "https://www.instagram.com/180medical/",
                "https://www.linkedin.com/company/180-medical/",
                "https://www.pinterest.com/180medical/",
                "https://www.youtube.com/user/180medical/"
            ],
            "description": "180 Medical is a leading nationwide provider of intermittent catheters, ostomy supplies, and related medical products. Our knowledgeable specialists work closely with patients and healthcare providers to help simplify the process of getting the supplies they need, with reliable award-winning customer service and compassionate support.",
            "email": "info@180medical.com",
            "telephone": "8776882729",
            "legalName": "180 Medical, Inc.",
            "foundingDate": "2002-08-27",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "501",
                "maxValue": "1000"
            }
        }
    ]
}
/contact-us/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": [
                "WebPage",
                "ContactPage"
            ],
            "@id": "https://www.180medical.com/contact-us/",
            "url": "https://www.180medical.com/contact-us/",
            "name": "Contact 180 Medical for Catheters & Ostomy Supplies",
            "isPartOf": {
                "@id": "https://www.180medical.com/#website"
            },
            "datePublished": "2014-11-28T16:23:18+00:00",
            "dateModified": "2026-06-11T20:39:56+00:00",
            "description": "Have questions or need more information about catheters or ostomy supplies? Contact 180 Medical to experience our friendly customer service.",
            "breadcrumb": {
                "@id": "https://www.180medical.com/contact-us/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.180medical.com/contact-us/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.180medical.com/contact-us/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.180medical.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Contact Us"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.180medical.com/#website",
            "url": "https://www.180medical.com/",
            "name": "180 Medical",
            "description": "Intermittent Urinary Catheters and Ostomy Supplies",
            "publisher": {
                "@id": "https://www.180medical.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.180medical.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.180medical.com/#organization",
            "name": "180 Medical",
            "url": "https://www.180medical.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.180medical.com/#/schema/logo/image/",
                "url": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "contentUrl": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "width": 283,
                "height": 153,
                "caption": "180 Medical"
            },
            "image": {
                "@id": "https://www.180medical.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/180medical/",
                "https://x.com/180medical",
                "https://www.instagram.com/180medical/",
                "https://www.linkedin.com/company/180-medical/",
                "https://www.pinterest.com/180medical/",
                "https://www.youtube.com/user/180medical/"
            ],
            "description": "180 Medical is a leading nationwide provider of intermittent catheters, ostomy supplies, and related medical products. Our knowledgeable specialists work closely with patients and healthcare providers to help simplify the process of getting the supplies they need, with reliable award-winning customer service and compassionate support.",
            "email": "info@180medical.com",
            "telephone": "8776882729",
            "legalName": "180 Medical, Inc.",
            "foundingDate": "2002-08-27",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "501",
                "maxValue": "1000"
            }
        }
    ]
}
/blog/ostomy-specialist/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Article",
            "@id": "https://www.180medical.com/blog/ostomy-specialist/#article",
            "isPartOf": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/"
            },
            "author": {
                "name": "Jessica",
                "@id": "https://www.180medical.com/#/schema/person/5c37a53674970d5a87af381a62905258"
            },
            "headline": "Meet Jessica, 180 Medical Ostomy Specialist",
            "datePublished": "2026-05-12T14:30:13+00:00",
            "dateModified": "2026-05-12T14:49:17+00:00",
            "mainEntityOfPage": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/"
            },
            "wordCount": 860,
            "publisher": {
                "@id": "https://www.180medical.com/#organization"
            },
            "image": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/#primaryimage"
            },
            "thumbnailUrl": "https://www.180medical.com/wp-content/uploads/2026/05/Jessica-with-her-family.jpg",
            "keywords": [
                "Employee Spotlight",
                "IBD - Crohn's and Colitis"
            ],
            "articleSection": [
                "180 Culture and Careers"
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://www.180medical.com/blog/ostomy-specialist/",
            "url": "https://www.180medical.com/blog/ostomy-specialist/",
            "name": "Meet Jessica, 180 Medical Ostomy Specialist - 180 Medical",
            "isPartOf": {
                "@id": "https://www.180medical.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/#primaryimage"
            },
            "image": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/#primaryimage"
            },
            "thumbnailUrl": "https://www.180medical.com/wp-content/uploads/2026/05/Jessica-with-her-family.jpg",
            "datePublished": "2026-05-12T14:30:13+00:00",
            "dateModified": "2026-05-12T14:49:17+00:00",
            "description": "Get to know Jessica, an Ostomy Specialist at 180 Medical who uses her personal experience to help our customers feel supported & understood.",
            "breadcrumb": {
                "@id": "https://www.180medical.com/blog/ostomy-specialist/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.180medical.com/blog/ostomy-specialist/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.180medical.com/blog/ostomy-specialist/#primaryimage",
            "url": "https://www.180medical.com/wp-content/uploads/2026/05/Jessica-with-her-family.jpg",
            "contentUrl": "https://www.180medical.com/wp-content/uploads/2026/05/Jessica-with-her-family.jpg",
            "width": 579,
            "height": 351,
            "caption": "Jessica with her family"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.180medical.com/blog/ostomy-specialist/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.180medical.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Blog",
                    "item": "https://www.180medical.com/blog/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Meet Jessica, 180 Medical Ostomy Specialist"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.180medical.com/#website",
            "url": "https://www.180medical.com/",
            "name": "180 Medical",
            "description": "Intermittent Urinary Catheters and Ostomy Supplies",
            "publisher": {
                "@id": "https://www.180medical.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.180medical.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.180medical.com/#organization",
            "name": "180 Medical",
            "url": "https://www.180medical.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.180medical.com/#/schema/logo/image/",
                "url": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "contentUrl": "https://www.180medical.com/wp-content/uploads/2018/08/logo-1.png",
                "width": 283,
                "height": 153,
                "caption": "180 Medical"
            },
            "image": {
                "@id": "https://www.180medical.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/180medical/",
                "https://x.com/180medical",
                "https://www.instagram.com/180medical/",
                "https://www.linkedin.com/company/180-medical/",
                "https://www.pinterest.com/180medical/",
                "https://www.youtube.com/user/180medical/"
            ],
            "description": "180 Medical is a leading nationwide provider of intermittent catheters, ostomy supplies, and related medical products. Our knowledgeable specialists work closely with patients and healthcare providers to help simplify the process of getting the supplies they need, with reliable award-winning customer service and compassionate support.",
            "email": "info@180medical.com",
            "telephone": "8776882729",
            "legalName": "180 Medical, Inc.",
            "foundingDate": "2002-08-27",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "501",
                "maxValue": "1000"
            }
        },
        {
            "@type": "Person",
            "@id": "https://www.180medical.com/#/schema/person/5c37a53674970d5a87af381a62905258",
            "name": "Jessica",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://secure.gravatar.com/avatar/b3af474c755d64ab30ec255ee5a1c0f0417e523c018761bfe55ff8c1db737d79?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/b3af474c755d64ab30ec255ee5a1c0f0417e523c018761bfe55ff8c1db737d79?s=96&d=mm&r=g",
                "contentUrl": "https://secure.gravatar.com/avatar/b3af474c755d64ab30ec255ee5a1c0f0417e523c018761bfe55ff8c1db737d79?s=96&d=mm&r=g",
                "caption": "Jessica"
            },
            "description": "Jessica is the Senior Marketing Specialist at 180 Medical, and she has been with the company for 17 years. She loves getting to be creative in her role and hearing from customers about the positive impact we've made on their lives. Outside of work, you can find her hanging out with her husband and their dogs or browsing garden centers (where she will almost certainly buy another houseplant she doesn't really need)."
        }
    ]
}
πŸ›‘οΈ Trust Signals β€” external proof links that back the declared identity
199Review mentions (all pages)
7External proof links (all pages)
PageReviewsProof links
/ (home) 53 2
/careers/ 48 2
/contact-us/ 49 2
/blog/ostomy-specialist/ 49 1