Beurer GmbH
(https://beurer.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is well-established through the use of official registration numbers (EAN, PZN) and clear Organization schema. Management is named (Sebastian Kebbe, Oliver Neuschl, Marco Bühler), providing more transparency than most competitors, although they lack individual Person schema or direct sameAs links to professional profiles within the crawled data.
The marketing tone for the EM 50 describes it as diskret (discreet), but the site transparently includes a verified customer review from May 2026 stating the device is NOT discreet due to beeping and size. This rare inclusion of conflicting evidence actually reduces the ‘bullshit’ score by showing the brand doesn’t sanitize all negative performance feedback, though the clinical validation claims remain unlinked.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Beurer GmbH",
"url": "https://www.beurer.com/de/",
"description": "Mehr als 500 Artikel rund um den Bereich Gesundheit & Wohlbefinden. Seit 1919 entwickeln wir innovative und hochwertige Produkte. Mit unserem umfangreichen Sortiment in den Produktbereichen Wohlbefinden, Gesundheit, Schönheit, Fitness und Baby sorgen wir dafür, dass es dir rundum gut geht.",
"logo": "https://www.beurer.com/assets/images/header/logo-en_GB.svg",
"address": {
"@type": "PostalAddress",
"addressCountry": "Deutschland",
"addressLocality": "Ulm",
"postalCode": "89077",
"streetAddress": "Soeflinger Strasse 218"
},
"faxNumber": "+49 (731) 39 89 139",
"telephone": "+49 (731) 39 89 0",
"sameAs": [
"https://www.facebook.com/beurergmbh/",
"https://www.instagram.com/beurer_official/",
"https://www.youtube.com/user/BeurerGmbH",
"https://www.linkedin.com/company/beurergmbh/",
"https://www.xing.com/pages/beurergmbh"
]
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Beurer",
"alternateName": [
"Beurer GmbH",
"beurer.com"
],
"url": "https://www.beurer.com/"
}
]
/de/unternehmen/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Über Beurer",
"item": ""
}
]
}
]
/de/p/64854/
[
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Gesundheit",
"item": "https://www.beurer.com/de/c/001/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Schmerztherapie",
"item": "https://www.beurer.com/de/c/00104/"
},
{
"@type": "ListItem",
"position": 3,
"name": "TENS Geräte",
"item": "https://www.beurer.com/de/c/0010401/"
},
{
"@type": "ListItem",
"position": 4,
"name": "EM 50 Menstrual Relax",
"item": ""
}
]
}
],
{
"@context": "https://schema.org/",
"@type": "Product",
"productID": "64854",
"gtin": "4211125648541",
"sku": "64854",
"url": "https://www.beurer.com/de/p/64854/",
"name": "EM 50 Menstrual Relax",
"image": "https://res.cloudinary.com/beurer/image/upload/f_auto/v1737455123/stibo-live/EM50-Front_WomansLife.jpg",
"description": "Viele Frauen kämpfen jeden Monat mit Menstruationsschmerzen. Auch Krankheiten wie Endometriose können Schmerzen verursachen. Das EM 50 Menstrual Relax von Beurer kombiniert die TENS-Technologie mit wohltuender Wärme und bietet Frauen eine diskrete und alltagstaugliche Hilfe zur Linderung von Unterleibsschmerzen. Dank des wiederaufladbaren Akkus und 15 TENS-Intensitätsstufen kannst du selbst entscheiden, wann und wo du das Pad verwendest.",
"brand": {
"@type": "Brand",
"name": "Beurer"
},
"manufacturer": "Beurer",
"review": [
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anabel Heger"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "G.anielewicz"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Customer"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 2,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "erich* Gier"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Julia Johann"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anja"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Dörte Luhr"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Viktoriia"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Marta Księżniak-Machane"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 3,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 3,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
}
],
"offers": {
"@type": "Offer",
"price": 49.99,
"availability": "https://schema.org/InStock",
"priceCurrency": "EUR"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"worstRating": "1",
"ratingValue": "4.1",
"ratingCount": 36
}
}
]
/de/p/64663/
[
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Fitness",
"item": "https://www.beurer.com/de/c/006/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Muskelstimulation",
"item": "https://www.beurer.com/de/c/00602/"
},
{
"@type": "ListItem",
"position": 3,
"name": "EMS Geräte",
"item": "https://www.beurer.com/de/c/0060201/"
},
{
"@type": "ListItem",
"position": 4,
"name": "EM 59 Heat",
"item": ""
}
]
}
],
{
"@context": "https://schema.org/",
"@type": "Product",
"productID": "64663",
"gtin": "4211125646639",
"sku": "64663",
"url": "https://www.beurer.com/de/p/64663/",
"name": "EM 59 Heat",
"image": "https://res.cloudinary.com/beurer/image/upload/f_auto/v1738576565/stibo-live/EM59-Front-Set_NEU_Nov_2021_OH.jpg",
"description": "Das Reizstromgerät EM 59 Heat von Beurer inkl. 4 Gel Pads ermöglicht dir 4 zentrale Funktionen in nur einem Gerät. Neben der transkutanen elektrischen Nervenstimulation (TENS) zur Schmerzlinderung kannst du es auch zur elektrischen Muskelstimulation (EMS) ergänzend zu deinem Training oder zur Regeneration verwenden. Eine Massagefunktion und ein Wärmeprogramm runden das Produkt ab.",
"brand": {
"@type": "Brand",
"name": "Beurer"
},
"manufacturer": "Beurer",
"review": [
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Maurizio Salvatelli"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 3,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Customer"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Klaus Meyer-Wülfing"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anke Hachenburg"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 2,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Peter Marty"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Fubian Liu"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Myrinda CLARET-TOURNIER"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "MF"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
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"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
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"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
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"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 2,
"bestRating": 5,
"worstRating": 1
},
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}
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"bestRating": 5,
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}
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"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 1,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 3,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 5,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
},
{
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": 4,
"bestRating": 5,
"worstRating": 1
},
"author": {
"@type": "Person",
"name": "Anonymous"
}
}
],
"offers": {
"@type": "Offer",
"price": 74.99,
"availability": "https://schema.org/InStock",
"priceCurrency": "EUR"
},
"aggregateRating": {
"@type": "AggregateRating",
"bestRating": "5",
"worstRating": "1",
"ratingValue": "4.2",
"ratingCount": 41
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 0 |
| /de/unternehmen/ | 63 | 0 |
| /de/p/64854/ | 473 | 0 |
| /de/p/64663/ | 532 | 0 |
This page presents a snapshot of public data from Beurer GmbH, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Beurer GmbH: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://beurer.com to view the most current version of its content and see directly what this company is about and what it offers.