Identity & Authority: Beurer GmbH – Signal Evidence & AI Readability

Beurer GmbH

(https://beurer.com) 📸 Data Snapshot: May 29, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through the use of official registration numbers (EAN, PZN) and clear Organization schema. Management is named (Sebastian Kebbe, Oliver Neuschl, Marco Bühler), providing more transparency than most competitors, although they lack individual Person schema or direct sameAs links to professional profiles within the crawled data.

The marketing tone for the EM 50 describes it as diskret (discreet), but the site transparently includes a verified customer review from May 2026 stating the device is NOT discreet due to beeping and size. This rare inclusion of conflicting evidence actually reduces the ‘bullshit’ score by showing the brand doesn’t sanitize all negative performance feedback, though the clinical validation claims remain unlinked.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Beurer GmbH",
        "url": "https://www.beurer.com/de/",
        "description": "Mehr als 500 Artikel rund um den Bereich Gesundheit & Wohlbefinden. Seit 1919 entwickeln wir innovative und hochwertige Produkte. Mit unserem umfangreichen Sortiment in den Produktbereichen Wohlbefinden, Gesundheit, Schönheit, Fitness und Baby sorgen wir dafür, dass es dir rundum gut geht.",
        "logo": "https://www.beurer.com/assets/images/header/logo-en_GB.svg",
        "address": {
            "@type": "PostalAddress",
            "addressCountry": "Deutschland",
            "addressLocality": "Ulm",
            "postalCode": "89077",
            "streetAddress": "Soeflinger Strasse 218"
        },
        "faxNumber": "+49 (731) 39 89 139",
        "telephone": "+49 (731) 39 89 0",
        "sameAs": [
            "https://www.facebook.com/beurergmbh/",
            "https://www.instagram.com/beurer_official/",
            "https://www.youtube.com/user/BeurerGmbH",
            "https://www.linkedin.com/company/beurergmbh/",
            "https://www.xing.com/pages/beurergmbh"
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Beurer",
        "alternateName": [
            "Beurer GmbH",
            "beurer.com"
        ],
        "url": "https://www.beurer.com/"
    }
]
/de/unternehmen/
[
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Über Beurer",
                "item": ""
            }
        ]
    }
]
/de/p/64854/
[
    [
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Gesundheit",
                    "item": "https://www.beurer.com/de/c/001/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Schmerztherapie",
                    "item": "https://www.beurer.com/de/c/00104/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "TENS Geräte",
                    "item": "https://www.beurer.com/de/c/0010401/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "EM 50 Menstrual Relax",
                    "item": ""
                }
            ]
        }
    ],
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "productID": "64854",
        "gtin": "4211125648541",
        "sku": "64854",
        "url": "https://www.beurer.com/de/p/64854/",
        "name": "EM 50 Menstrual Relax",
        "image": "https://res.cloudinary.com/beurer/image/upload/f_auto/v1737455123/stibo-live/EM50-Front_WomansLife.jpg",
        "description": "Viele Frauen kämpfen jeden Monat mit Menstruationsschmerzen. Auch Krankheiten wie Endometriose können Schmerzen verursachen. Das EM 50 Menstrual Relax von Beurer kombiniert die TENS-Technologie mit wohltuender Wärme und bietet Frauen eine diskrete und alltagstaugliche Hilfe zur Linderung von Unterleibsschmerzen. Dank des wiederaufladbaren Akkus und 15 TENS-Intensitätsstufen kannst du selbst entscheiden, wann und wo du das Pad verwendest.",
        "brand": {
            "@type": "Brand",
            "name": "Beurer"
        },
        "manufacturer": "Beurer",
        "review": [
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anabel Heger"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "G.anielewicz"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Customer"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 2,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "erich* Gier"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Julia Johann"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anja"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Dörte Luhr"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Viktoriia"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Marta Księżniak-Machane"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 3,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 3,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            }
        ],
        "offers": {
            "@type": "Offer",
            "price": 49.99,
            "availability": "https://schema.org/InStock",
            "priceCurrency": "EUR"
        },
        "aggregateRating": {
            "@type": "AggregateRating",
            "bestRating": "5",
            "worstRating": "1",
            "ratingValue": "4.1",
            "ratingCount": 36
        }
    }
]
/de/p/64663/
[
    [
        {
            "@context": "https://schema.org",
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Fitness",
                    "item": "https://www.beurer.com/de/c/006/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Muskelstimulation",
                    "item": "https://www.beurer.com/de/c/00602/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "EMS Geräte",
                    "item": "https://www.beurer.com/de/c/0060201/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "EM 59 Heat",
                    "item": ""
                }
            ]
        }
    ],
    {
        "@context": "https://schema.org/",
        "@type": "Product",
        "productID": "64663",
        "gtin": "4211125646639",
        "sku": "64663",
        "url": "https://www.beurer.com/de/p/64663/",
        "name": "EM 59 Heat",
        "image": "https://res.cloudinary.com/beurer/image/upload/f_auto/v1738576565/stibo-live/EM59-Front-Set_NEU_Nov_2021_OH.jpg",
        "description": "Das Reizstromgerät EM 59 Heat von Beurer inkl. 4 Gel Pads ermöglicht dir 4 zentrale Funktionen in nur einem Gerät. Neben der transkutanen elektrischen Nervenstimulation (TENS) zur Schmerzlinderung kannst du es auch zur elektrischen Muskelstimulation (EMS) ergänzend zu deinem Training oder zur Regeneration verwenden. Eine Massagefunktion und ein Wärmeprogramm runden das Produkt ab.",
        "brand": {
            "@type": "Brand",
            "name": "Beurer"
        },
        "manufacturer": "Beurer",
        "review": [
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Maurizio Salvatelli"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 3,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Customer"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 4,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Klaus Meyer-Wülfing"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anke Hachenburg"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 2,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Peter Marty"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Fubian Liu"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Myrinda CLARET-TOURNIER"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "MF"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 2,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 5,
                    "bestRating": 5,
                    "worstRating": 1
                },
                "author": {
                    "@type": "Person",
                    "name": "Anonymous"
                }
            },
            {
                "@type": "Review",
                "reviewRating": {
                    "@type": "Rating",
                    "ratingValue": 1,
                    "bestRating": 5,
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🛡️ Trust Signals — external proof links that back the declared identity
1093Review mentions (all pages)
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PageReviewsProof links
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