Burnshield
(https://burnshield.com) 📸 Data Snapshot: June 20, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
The authority is product-led rather than person-led. While the schema_json includes proper Organization data and social sameAs links, there is no Person schema for scientific advisors or medical directors. The technical implementation is functional, though the repetitive H2 structure for product names on the homepage suggests an automated catalog feed rather than a curated educational hierarchy.
The site makes bold claims regarding product efficacy (e.g., The burn was gone the next day) primarily through user testimonials rather than clinical data summaries. There is a significant disconnect between the marketing claim of being OHS approved and the absence of a visible certificate, license number, or link to the regulatory standard documentation.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"description": "Emergency Burn Care",
"url": "https://burnshield.com/",
"email": "contact@burnshield.com",
"telephone": "+27114405171",
"logo": {
"@type": "ImageObject",
"url": "https://burnshield.com/wp-content/uploads/2024/03/burnshield-logo-1.webp",
"@id": "https://burnshield.com/#organizationLogo",
"width": 638,
"height": 228
},
"image": {
"@id": "https://burnshield.com/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://www.instagram.com/burnshieldza/",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ"
]
},
{
"@type": "WebPage",
"@id": "https://burnshield.com/#webpage",
"url": "https://burnshield.com/",
"name": "Burnshield Emergency Burn Care - Cool The Burn",
"description": "Burnshield Emergency Burn Care is an international emergency burn care range of products that provide immediate and effective methods of treating burn injuries",
"inLanguage": "en-ZA",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"datePublished": "2025-05-22T13:14:35+02:00",
"dateModified": "2026-06-02T13:11:23+02:00"
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"inLanguage": "en-ZA",
"publisher": {
"@id": "https://burnshield.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://burnshield.com/",
"url": "https://burnshield.com/",
"name": "Burnshield - Burnshield",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"about": {
"@id": "https://burnshield.com/#organization"
},
"primaryImageOfPage": {
"@id": "https://burnshield.com/#primaryimage"
},
"image": {
"@id": "https://burnshield.com/#primaryimage"
},
"thumbnailUrl": "https://burnshield.com/wp-content/uploads/2024/03/2025-brand-logos25-01-1.svg",
"datePublished": "2025-05-22T11:14:35+00:00",
"dateModified": "2026-06-02T11:11:23+00:00",
"breadcrumb": {
"@id": "https://burnshield.com/#breadcrumb"
},
"inLanguage": "en-ZA",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://burnshield.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-ZA",
"@id": "https://burnshield.com/#primaryimage",
"url": "https://burnshield.com/wp-content/uploads/2024/03/2025-brand-logos25-01-1.svg",
"contentUrl": "https://burnshield.com/wp-content/uploads/2024/03/2025-brand-logos25-01-1.svg",
"width": 424,
"height": 424
},
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"publisher": {
"@id": "https://burnshield.com/#organization"
},
"alternateName": "Burnshield - Emergency Burn Care",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://burnshield.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-ZA"
},
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"alternateName": "Burnshield - Emergency Burn Care",
"url": "https://burnshield.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-ZA",
"@id": "https://burnshield.com/#/schema/logo/image/",
"url": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"contentUrl": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"width": 1800,
"height": 1800,
"caption": "Burnshield"
},
"image": {
"@id": "https://burnshield.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://x.com/BurnshieldZA",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ",
"https://www.linkedin.com/company/burnshieldza/"
]
}
]
}
]
/request-quote/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/request-quote/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://burnshield.com#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"description": "Emergency Burn Care",
"url": "https://burnshield.com/",
"email": "contact@burnshield.com",
"telephone": "+27114405171",
"logo": {
"@type": "ImageObject",
"url": "https://burnshield.com/wp-content/uploads/2024/03/burnshield-logo-1.webp",
"@id": "https://burnshield.com/request-quote/#organizationLogo",
"width": 638,
"height": 228
},
"image": {
"@id": "https://burnshield.com/request-quote/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://www.instagram.com/burnshieldza/",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ"
]
},
{
"@type": "WebPage",
"@id": "https://burnshield.com/request-quote/#webpage",
"url": "https://burnshield.com/request-quote/",
"name": "Request a Quote - Burnshield",
"description": "Request your quote for Burnshield products tailored to your needs. Get fast, reliable pricing and personalized support from our team.",
"inLanguage": "en-ZA",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"breadcrumb": {
"@id": "https://burnshield.com/request-quote/#breadcrumblist"
},
"datePublished": "2025-03-19T20:04:58+02:00",
"dateModified": "2025-09-04T13:30:57+02:00"
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"inLanguage": "en-ZA",
"publisher": {
"@id": "https://burnshield.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://burnshield.com/request-quote/",
"url": "https://burnshield.com/request-quote/",
"name": "Request a Quote - Burnshield",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"datePublished": "2025-03-19T18:04:58+00:00",
"dateModified": "2025-09-04T11:30:57+00:00",
"breadcrumb": {
"@id": "https://burnshield.com/request-quote/#breadcrumb"
},
"inLanguage": "en-ZA",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://burnshield.com/request-quote/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/request-quote/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://burnshield.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Request a Quote"
}
]
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"publisher": {
"@id": "https://burnshield.com/#organization"
},
"alternateName": "Burnshield - Emergency Burn Care",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://burnshield.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-ZA"
},
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"alternateName": "Burnshield - Emergency Burn Care",
"url": "https://burnshield.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-ZA",
"@id": "https://burnshield.com/#/schema/logo/image/",
"url": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"contentUrl": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"width": 1800,
"height": 1800,
"caption": "Burnshield"
},
"image": {
"@id": "https://burnshield.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://x.com/BurnshieldZA",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ",
"https://www.linkedin.com/company/burnshieldza/"
]
}
]
}
]
/shop/burnshield/kits/essential-burn-kit-range/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://burnshield.com#listItem",
"position": 1,
"name": "Home",
"item": "https://burnshield.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"name": "Shop"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"position": 2,
"name": "Shop",
"item": "https://burnshield.com/shop/",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/burnshield/#listItem",
"name": "Burnshield"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/burnshield/#listItem",
"position": 3,
"name": "Burnshield",
"item": "https://burnshield.com/product-category/burnshield/",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/burnshield/kits/#listItem",
"name": "Kits"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"name": "Shop"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/burnshield/kits/#listItem",
"position": 4,
"name": "Kits",
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/burnshield/#listItem",
"name": "Burnshield"
}
}
]
},
{
"@type": "ItemPage",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#itempage",
"url": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/",
"name": "Essential Burn Kit Range - Burnshield",
"description": "The Burnshield Essential Burn Kit is small and convenient nylon bag with hook straps, for minor burns and scalds. Items individually labelled with instructions for use.",
"inLanguage": "en-ZA",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"breadcrumb": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://burnshield.com/wp-content/uploads/2018/04/Burnshield_essential_range.webp",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#mainImage",
"width": 1000,
"height": 1000
},
"primaryImageOfPage": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#mainImage"
},
"datePublished": "2018-04-25T21:16:30+02:00",
"dateModified": "2025-11-06T10:13:36+02:00"
},
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"description": "Emergency Burn Care",
"url": "https://burnshield.com/",
"email": "contact@burnshield.com",
"telephone": "+27114405171",
"logo": {
"@type": "ImageObject",
"url": "https://burnshield.com/wp-content/uploads/2024/03/burnshield-logo-1.webp",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#organizationLogo",
"width": 638,
"height": 228
},
"image": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#organizationLogo"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://www.instagram.com/burnshieldza/",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ"
]
},
{
"@type": "WebPage",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#webpage",
"url": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/",
"name": "Essential Burn Kit Range - Burnshield",
"description": "The Burnshield Essential Burn Kit is small and convenient nylon bag with hook straps, for minor burns and scalds. Items individually labelled with instructions for use.",
"inLanguage": "en-ZA",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"breadcrumb": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#breadcrumblist"
},
"image": {
"@type": "ImageObject",
"url": "https://burnshield.com/wp-content/uploads/2018/04/Burnshield_essential_range.webp",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#mainImage",
"width": 1000,
"height": 1000
},
"primaryImageOfPage": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#mainImage"
},
"datePublished": "2018-04-25T21:16:30+02:00",
"dateModified": "2025-11-06T10:13:36+02:00"
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"inLanguage": "en-ZA",
"publisher": {
"@id": "https://burnshield.com/#organization"
}
}
]
},
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/",
"url": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/",
"name": "Essential Burn Kit Range - Burnshield",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"primaryImageOfPage": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#primaryimage"
},
"image": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#primaryimage"
},
"thumbnailUrl": "https://burnshield.com/wp-content/uploads/2018/04/Burnshield_essential_range.webp",
"datePublished": "2018-04-25T19:16:30+00:00",
"dateModified": "2025-11-06T08:13:36+00:00",
"breadcrumb": {
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#breadcrumb"
},
"inLanguage": "en-ZA",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-ZA",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#primaryimage",
"url": "https://burnshield.com/wp-content/uploads/2018/04/Burnshield_essential_range.webp",
"contentUrl": "https://burnshield.com/wp-content/uploads/2018/04/Burnshield_essential_range.webp",
"width": 1000,
"height": 1000
},
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/shop/burnshield/kits/essential-burn-kit-range/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://burnshield.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://burnshield.com/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Essential Burn Kit Range"
}
]
},
{
"@type": "WebSite",
"@id": "https://burnshield.com/#website",
"url": "https://burnshield.com/",
"name": "Burnshield",
"description": "Emergency Burn Care",
"publisher": {
"@id": "https://burnshield.com/#organization"
},
"alternateName": "Burnshield - Emergency Burn Care",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://burnshield.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-ZA"
},
{
"@type": "Organization",
"@id": "https://burnshield.com/#organization",
"name": "Burnshield",
"alternateName": "Burnshield - Emergency Burn Care",
"url": "https://burnshield.com/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-ZA",
"@id": "https://burnshield.com/#/schema/logo/image/",
"url": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"contentUrl": "https://burnshield.com/wp-content/uploads/2025/03/burn.webp",
"width": 1800,
"height": 1800,
"caption": "Burnshield"
},
"image": {
"@id": "https://burnshield.com/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/BurnshieldZA/",
"https://x.com/BurnshieldZA",
"https://www.youtube.com/channel/UCLscPDNPN7eNegtWVMhpVvQ",
"https://www.linkedin.com/company/burnshieldza/"
]
}
]
}
]
/shop/first-aid/first-aid-kits/regulation-kits/factory-reg-7-first-aid-kit-ohs/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://burnshield.com/shop/first-aid/first-aid-kits/regulation-kits/factory-reg-7-first-aid-kit-ohs/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://burnshield.com#listItem",
"position": 1,
"name": "Home",
"item": "https://burnshield.com",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"name": "Shop"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"position": 2,
"name": "Shop",
"item": "https://burnshield.com/shop/",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/#listItem",
"name": "First Aid"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com#listItem",
"name": "Home"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/#listItem",
"position": 3,
"name": "First Aid",
"item": "https://burnshield.com/product-category/first-aid/",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/first-aid-kits/#listItem",
"name": "First Aid Kits"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/shop/#listItem",
"name": "Shop"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/first-aid-kits/#listItem",
"position": 4,
"name": "First Aid Kits",
"item": "https://burnshield.com/product-category/first-aid/first-aid-kits/",
"nextItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/first-aid-kits/regulation-kits/#listItem",
"name": "Regulation Kits"
},
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/#listItem",
"name": "First Aid"
}
},
{
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/first-aid-kits/regulation-kits/#listItem",
"position": 5,
"name": "Regulation Kits",
"previousItem": {
"@type": "ListItem",
"@id": "https://burnshield.com/product-category/first-aid/first-aid-kits/#listItem",
"name": "First Aid Kits"
}
}
]
},
{
"@type": "ItemPage",
"@id": "https://burnshield.com/shop/first-aid/first-aid-kits/regulation-kits/factory-reg-7-first-aid-kit-ohs/#itempage",
"url": "https://burnshield.com/shop/first-aid/first-aid-kits/regulation-kits/factory-reg-7-first-aid-kit-ohs/",
"name": "Factory Reg 7 First Aid Kit - Burnshield",
"description": "Factory Reg 7 First Aid Kits are OHS approved. An extensive rage of first aid and trauma kits for factories, hotels, sport, outdoor, retail and medical professionals.",
"inLanguage": "en-ZA",
"isPartOf": {
"@id": "https://burnshield.com/#website"
},
"breadcrumb": {
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🛡️ Trust Signals — external proof links that back the declared identity
142Review mentions (all pages)
12External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 98 | 3 |
| /request-quote/ | 10 | 3 |
| /shop/burnshield/kits/essential-burn-kit-range/ | 17 | 3 |
| /shop/first-aid/first-aid-kits/regulation-kits/factory-reg-7-first-aid-kit-ohs/ | 17 | 3 |
Explore the other reputation pillars for Burnshield
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Burnshield, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Burnshield: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://burnshield.com to view the most current version of its content and see directly what this company is about and what it offers.