Bristol Myers Squibb
(https://celgene.com) 📸 Data Snapshot: May 29, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site benefits from a robust Organization schema and established corporate identity, but it fails to provide Person schema or direct footprints for its researchers. While ‘Jean-Michel’ is mentioned as a patient advocate, there is no verifiable digital footprint or expert authority linked to the scientific claims via structured data. The technical authority is undermined by the duplicate content error across the entire directory structure.
The marketing tone emphasizes being ‘Champions in care’ and ‘Advancing manufacturing,’ but the site demonstrates only a navigation menu. Bold claims about ‘accelerating the development of new medicines’ are not supported by pipeline specifics or phase data on the sub-pages provided. The site prioritizes investor relations and financial reporting over proving its claimed scientific breakthroughs.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"itemListElement": [
{
"item": {
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"@id": "https://www.bms.com/"
},
"@type": "ListItem",
"position": 1
}
],
"@type": "BreadcrumbList",
"@context": "http://schema.org"
},
{
"@type": "WebPage",
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"publisher": {
"@type": "Organization",
"name": "Bristol Myers Squibb"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
},
{
"address": {
"addressCountry": "United States",
"@type": "PostalAddress",
"postalCode": "10016",
"addressLocality": "New York",
"addressRegion": "NY"
},
"contactPoint": [
{
"areaServed": "United States",
"@type": "ContactPoint",
"contactOption": "General",
"name": "Bristol Myers Squibb",
"telephone": "1-800-332-2056",
"contactType": "Customer and Community Relations"
}
],
"@type": "Organization",
"name": "Bristol Myers Squibb",
"logo": "https://www.bms.com/assets/bms/us/en-us/images/bms-logo-social-default-card.jpg",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"@context": "http://schema.org",
"url": "https://www.bms.com/",
"sameAs": [
"http://www.facebook.com/BristolMyersSquibb",
"https://www.instagram.com/bristolmyerssquibb/",
"http://twitter.com/BMSNEWS",
"http://www.linkedin.com/company/bristol-myers-squibb",
"http://www.youtube.com/bristolmyerssquibb"
]
},
{
"@type": "WebSite",
"potentialAction": {
"query-input": "required name=q",
"@type": "SearchAction",
"target": "https://www.bms.com/search-results.html?q={q}"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
}
]
/patient-and-caregivers/our-medicines.html
[
{
"itemListElement": [
{
"item": {
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"@id": "https://www.bms.com/"
},
"@type": "ListItem",
"position": 1
}
],
"@type": "BreadcrumbList",
"@context": "http://schema.org"
},
{
"@type": "WebPage",
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"publisher": {
"@type": "Organization",
"name": "Bristol Myers Squibb"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
},
{
"address": {
"addressCountry": "United States",
"@type": "PostalAddress",
"postalCode": "10016",
"addressLocality": "New York",
"addressRegion": "NY"
},
"contactPoint": [
{
"areaServed": "United States",
"@type": "ContactPoint",
"contactOption": "General",
"name": "Bristol Myers Squibb",
"telephone": "1-800-332-2056",
"contactType": "Customer and Community Relations"
}
],
"@type": "Organization",
"name": "Bristol Myers Squibb",
"logo": "https://www.bms.com/assets/bms/us/en-us/images/bms-logo-social-default-card.jpg",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"@context": "http://schema.org",
"url": "https://www.bms.com/",
"sameAs": [
"http://www.facebook.com/BristolMyersSquibb",
"https://www.instagram.com/bristolmyerssquibb/",
"http://twitter.com/BMSNEWS",
"http://www.linkedin.com/company/bristol-myers-squibb",
"http://www.youtube.com/bristolmyerssquibb"
]
},
{
"@type": "WebSite",
"potentialAction": {
"query-input": "required name=q",
"@type": "SearchAction",
"target": "https://www.bms.com/search-results.html?q={q}"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
}
]
/life-and-science.html
[
{
"itemListElement": [
{
"item": {
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"@id": "https://www.bms.com/"
},
"@type": "ListItem",
"position": 1
}
],
"@type": "BreadcrumbList",
"@context": "http://schema.org"
},
{
"@type": "WebPage",
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"publisher": {
"@type": "Organization",
"name": "Bristol Myers Squibb"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
},
{
"address": {
"addressCountry": "United States",
"@type": "PostalAddress",
"postalCode": "10016",
"addressLocality": "New York",
"addressRegion": "NY"
},
"contactPoint": [
{
"areaServed": "United States",
"@type": "ContactPoint",
"contactOption": "General",
"name": "Bristol Myers Squibb",
"telephone": "1-800-332-2056",
"contactType": "Customer and Community Relations"
}
],
"@type": "Organization",
"name": "Bristol Myers Squibb",
"logo": "https://www.bms.com/assets/bms/us/en-us/images/bms-logo-social-default-card.jpg",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"@context": "http://schema.org",
"url": "https://www.bms.com/",
"sameAs": [
"http://www.facebook.com/BristolMyersSquibb",
"https://www.instagram.com/bristolmyerssquibb/",
"http://twitter.com/BMSNEWS",
"http://www.linkedin.com/company/bristol-myers-squibb",
"http://www.youtube.com/bristolmyerssquibb"
]
},
{
"@type": "WebSite",
"potentialAction": {
"query-input": "required name=q",
"@type": "SearchAction",
"target": "https://www.bms.com/search-results.html?q={q}"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
}
]
/about-us/contact-us.html
[
{
"itemListElement": [
{
"item": {
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"@id": "https://www.bms.com/"
},
"@type": "ListItem",
"position": 1
}
],
"@type": "BreadcrumbList",
"@context": "http://schema.org"
},
{
"@type": "WebPage",
"name": "Global Biopharmaceutical Company - Bristol Myers Squibb",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"publisher": {
"@type": "Organization",
"name": "Bristol Myers Squibb"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
},
{
"address": {
"addressCountry": "United States",
"@type": "PostalAddress",
"postalCode": "10016",
"addressLocality": "New York",
"addressRegion": "NY"
},
"contactPoint": [
{
"areaServed": "United States",
"@type": "ContactPoint",
"contactOption": "General",
"name": "Bristol Myers Squibb",
"telephone": "1-800-332-2056",
"contactType": "Customer and Community Relations"
}
],
"@type": "Organization",
"name": "Bristol Myers Squibb",
"logo": "https://www.bms.com/assets/bms/us/en-us/images/bms-logo-social-default-card.jpg",
"description": "Bristol Myers Squibb is a global biopharmaceutical company committed to discovering, developing and delivering innovative medicines to patients with serious diseases.",
"@context": "http://schema.org",
"url": "https://www.bms.com/",
"sameAs": [
"http://www.facebook.com/BristolMyersSquibb",
"https://www.instagram.com/bristolmyerssquibb/",
"http://twitter.com/BMSNEWS",
"http://www.linkedin.com/company/bristol-myers-squibb",
"http://www.youtube.com/bristolmyerssquibb"
]
},
{
"@type": "WebSite",
"potentialAction": {
"query-input": "required name=q",
"@type": "SearchAction",
"target": "https://www.bms.com/search-results.html?q={q}"
},
"@context": "http://schema.org",
"URL": "https://www.bms.com/"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /patient-and-caregivers/our-medicines.html | 1 | 1 |
| /life-and-science.html | 1 | 1 |
| /about-us/contact-us.html | 1 | 1 |
This page presents a snapshot of public data from Bristol Myers Squibb, captured on May 29, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Bristol Myers Squibb: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://celgene.com to view the most current version of its content and see directly what this company is about and what it offers.