Trust & Proof: Delsym – Signal Evidence & AI Readability

Delsym

(https://delsym.com) 📸 Data Snapshot: May 26, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
7 Impact Weight: 20 / 100
35% Reputation

The site exhibits high trust theatre markers. While it displays a review_count of 9 or 10 on every page, the proof_links_count is 0, indicating that consumer reviews are hosted internally without third-party verification (e.g., Trustpilot or Bazaarvoice). Claims like ‘#1 pediatrician-recommended’ are cited with survey sources (IQVIA 2024), but there are no direct outbound links to peer-reviewed clinical trial data or the referenced Pharmacy Times OTC Guide.

Proof density is concentrated in third-party retail and professional survey results rather than raw clinical data. The site provides specific dates (2023-2024) and survey names (IQVIA ProVoice) for its #1 recommendations, which serves as strong commercial proof. However, it lacks a direct ‘Clinical Data’ or ‘Mechanism of Action’ page that would provide the technical specifications for dextromethorphan polistirex.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
37Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 9 0
/collections/all/ 9 0
/about-delsym/ 9 0
/tips-and-resources/ 10 0
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
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        "@type": "Organization",
        "url": "",
        "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
        "name": "Delsym"
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "name": "Homepage",
                "item": "https://www.delsym.com/",
                "position": 1
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "name": "Say hello to our new look",
        "description": "",
        "datePublished": "2026-03-13T11:21:57.228Z",
        "dateModified": "2026-03-13T11:21:50.276Z",
        "publisher": {
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            "@type": "Organization",
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            "name": "Delsym"
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            "@type": "Article",
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            "image": [],
            "dateModified": "2026-03-13T11:21:50.276Z",
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            "author": {
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                "name": "Delsym"
            }
        }
    },
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        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "Popular Products",
        "itemListElement": [
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-orange-flavored-cough-syrup/",
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/12-hour-delsym-childrens-cough-medicine-grape/",
                "position": 2
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-cough-chest-congestion-dm/",
                "position": 3
            },
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                "@type": "ListItem",
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                "position": 4
            }
        ]
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]
/collections/all/
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        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "",
        "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
        "name": "Delsym"
    },
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        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "name": "Homepage",
                "item": "https://www.delsym.com/",
                "position": 1
            },
            {
                "@type": "ListItem",
                "name": "Сollections",
                "item": "https://www.delsym.com/collections/",
                "position": 2
            },
            {
                "@type": "ListItem",
                "name": "All",
                "item": "https://www.delsym.com/collections/all/",
                "position": 3
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "name": "All Products",
        "description": "",
        "datePublished": "2026-01-13T05:22:01.539Z",
        "dateModified": "2026-01-01T15:00:35.372Z",
        "publisher": {
            "@context": "https://schema.org",
            "@type": "Organization",
            "url": "",
            "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
            "name": "Delsym"
        },
        "mainEntity": {
            "@context": "https://schema.org",
            "@type": "Article",
            "headline": "All Products",
            "image": [],
            "dateModified": "2026-01-01T15:00:35.372Z",
            "datePublished": "2026-01-13T05:22:01.539Z",
            "author": {
                "@context": "https://schema.org",
                "@type": "Organization",
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                "name": "Delsym"
            }
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "name": "",
        "itemListElement": [
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-flavored-cough-syrup/",
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/maximum-strength-delsym-cough-suppressant-caplets/",
                "position": 2
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/12-hour-delsym-childrens-cough-medicine-orange/",
                "position": 3
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-cough-and-nighttime-fast-release-combo/",
                "position": 4
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-grape-flavored-cough-syrup/",
                "position": 5
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-12-hour-orange-flavored-cough-syrup/",
                "position": 6
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/12-hour-delsym-childrens-cough-medicine-grape/",
                "position": 7
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-cough-sore-throat-honey/",
                "position": 8
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-nighttime-cough/",
                "position": 9
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/products/delsym-cough-chest-congestion-dm/",
                "position": 10
            }
        ]
    }
]
/about-delsym/
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        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "",
        "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
        "name": "Delsym"
    },
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        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "name": "Homepage",
                "item": "https://www.delsym.com/",
                "position": 1
            },
            {
                "@type": "ListItem",
                "name": "Learn More About Our Brand ",
                "item": "https://www.delsym.com/about-delsym/",
                "position": 2
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "name": "About Delsym®",
        "description": "",
        "datePublished": "2026-01-09T08:41:34.144Z",
        "dateModified": "2026-01-01T14:38:12.626Z",
        "publisher": {
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            }
        }
    }
]
/tips-and-resources/
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        "@context": "https://schema.org",
        "@type": "Organization",
        "url": "",
        "logo": "https://eu-images.contentstack.com/v3/assets/blt5088c07559fc83f1/blte8252324a97b1a92/67d1859fce7a161c852809a6/Logo_Delsym_RGB.avif",
        "name": "Delsym"
    },
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        "@type": "BreadcrumbList",
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                "position": 1
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                "name": "Tips & Resources",
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                "position": 2
            }
        ]
    },
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        "@context": "https://schema.org",
        "@type": "WebPage",
        "name": "Tips & Resources",
        "description": "Welcome to our tips & resources center, where you will be able to find all posts and information regarding cough, congestion and more!",
        "datePublished": "2026-01-01T14:56:27.838Z",
        "dateModified": "2026-01-01T14:56:20.847Z",
        "publisher": {
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        "@type": "ItemList",
        "name": "",
        "itemListElement": [
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/the-difference-between-an-allergy-cough-and-a-cold-or-flu-dry-cough/",
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/your-cough-decoder-how-to-know-the-difference-between-coughs/",
                "position": 2
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-help-your-kids-prevent-spreading-a-cough/",
                "position": 3
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/tips-to-get-kids-to-take-their-cough-medicine/",
                "position": 4
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/benefits-of-liquid-cough-medicine-for-effective-relief/",
                "position": 5
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-make-cough-more-productive-for-quicker-relief/",
                "position": 6
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/productive-cough-vs-non-productive/",
                "position": 7
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/must-have-essentials-when-you-have-a-chronic-cough/",
                "position": 8
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/easing-a-dry-cough-in-children/",
                "position": 9
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-dextromethorphan-works-to-suppress-coughs/",
                "position": 10
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/all-you-need-to-know-about-cough-medicine-for-kids/",
                "position": 11
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-prevent-germs-from-spreading-when-you-cough/",
                "position": 12
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/ways-you-can-boost-your-immune-system-to-help-prevent-a-dry-cough/",
                "position": 13
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-get-rid-of-a-dry-cough/",
                "position": 14
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/dry-cough-causes-and-prevention-tips/",
                "position": 15
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/winter-cough-remedies/",
                "position": 16
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/6-simple-ways-to-relieve-your-dry-cough/",
                "position": 17
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                "position": 18
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/traveling-with-a-lingering-cough/",
                "position": 19
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/home-remedies-for-chest-congestion-symptoms/",
                "position": 20
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/when-to-treat-your-lingering-cough-with-over-the-counter-medication-vs-doctor-visits/",
                "position": 21
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-to-return-to-work-after-sickness-cough/",
                "position": 22
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/5-ways-to-clear-chest-congestion-symptoms/",
                "position": 23
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/why-do-i-have-a-lingering-cough/",
                "position": 24
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/sleep-positions-to-stop-coughing/",
                "position": 25
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/wet-cough-remedies/",
                "position": 26
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/exercises-to-remove-mucus/",
                "position": 27
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/sinus-infection-cough/",
                "position": 28
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/how-long-can-flu-last/",
                "position": 29
            },
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                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/cough-and-dehydration/",
                "position": 30
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/what-is-a-non-productive-cough/",
                "position": 31
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/allergy-cough/",
                "position": 32
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/excessive-coughing-during-pregnancy/",
                "position": 33
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/chest-congestion-cough-guide/",
                "position": 34
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/why-cough-gets-worse-at-night/",
                "position": 35
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/coughing-after-running-guide/",
                "position": 36
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/best-position-to-sleep-with-cold-and-cough/",
                "position": 37
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/cough-medicine-for-adults/",
                "position": 38
            },
            {
                "@type": "ListItem",
                "item": "https://www.delsym.com/tips-and-resources/warm-drinks-for-cough/",
                "position": 39
            }
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]