Excedrin
(https://excedrin.com) 📸 Data Snapshot: May 30, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The ‘Headache & Migraine Academy’ claims to be a ‘go-to source’ for scientific information but fails to name a single medical professional, researcher, or contributor. There is no Person schema present to link the content to verifiable experts, and the Corporation schema lacks sameAs links to regulatory bodies or medical databases. This creates an ‘authority from nowhere’ effect where expertise is asserted but not personified or technically substantiated.
Bold performance claims like ‘relief comes in just 15 to 30 minutes’ are specific and measurable, yet they lack direct links to clinical data summaries or peer-reviewed study results on the page. The site asserts that ‘Research shows’ efficacy for head pain relief without providing a verifiable path to the actual studies mentioned. This creates a disconnect between the marketing tone and the forensic demonstration of data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org/",
"@type": "WebSite",
"name": "Excedrin",
"url": "https://www.excedrin.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.excedrin.com/search-results/?_charset_=UTF-8&q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "Corporation",
"name": "Excedrin",
"url": "https://www.excedrin.com/",
"logo": "https://i-cf65.ch-static.com/content/dam/cf-consumer-healthcare/bp-excedrin-v2/en_US/global/logo/excedrin-logo.png?auto=format",
"contactPoint": {
"@type": "ContactPoint",
"openingHours": "Mo-Fr 08:00-18:00 EST",
"telephone": "1-866-844-2797",
"email": "mailto:mystory.us@haleon.com",
"contactType": "customer service"
},
"sameAs": [
"https://twitter.com/excedrin",
"https://www.facebook.com/excedrin",
"https://www.instagram.com/excedrin/",
"https://www.youtube.com/user/EXCEDRIN"
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Excedrin OTC Headache and Migraine Relief | Drug-Free Head Health Support From Excedrin*",
"item": "https://www.excedrin.com/"
}
]
}
]
/product-quiz/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Excedrin OTC Headache and Migraine Relief | Drug-Free Head Health Support From Excedrin*",
"item": "https://www.excedrin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Pain Relief Quiz",
"item": "https://www.excedrin.com/product-quiz/"
}
]
}
/products/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Excedrin OTC Headache and Migraine Relief | Drug-Free Head Health Support From Excedrin*",
"item": "https://www.excedrin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Products",
"item": "https://www.excedrin.com/products/"
}
]
}
/where-to-buy/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Excedrin OTC Headache and Migraine Relief | Drug-Free Head Health Support From Excedrin*",
"item": "https://www.excedrin.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Where to Buy",
"item": "https://www.excedrin.com/where-to-buy/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 1 |
| /product-quiz/ | 0 | 1 |
| /products/ | 8 | 1 |
| /where-to-buy/ | 0 | 1 |
This page presents a snapshot of public data from Excedrin, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Excedrin: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://excedrin.com to view the most current version of its content and see directly what this company is about and what it offers.