Based on 784 businesses audited.
Reckitt has 3.7 points more reputation than the average for Medical Devices, Pharma & Biotech.
Medical Devices, Pharma & Biotech Reputation: Reckitt (rbnainfo.com)
Reckitt’s portal is a functional utility tool buried inside a standard corporate fluff wrapper. The BS is concentrated in the mission-driven rhetoric (‘The Fight’), while the core data regarding ingredients and barcodes remains substantive and transparent.
Medical Devices, Pharma & Biotech Reputation: Reckitt (rbnainfo.com)
The site aligns with the Pharma and Consumer Health category, acting as a transparency portal for brands like Mucinex, Delsym, and Biofreeze. It serves the regulatory and information disclosure requirements typical of the industry while maintaining a corporate branding layer.
“The score of 63 reflects a 'Low-Moderate BS' rating. The score was primarily driven by the Identity and Authority pillar due to missing schema and unverifiable 'expert' claims, and by Information Density where corporate mantras dilute the technical utility of the site. It avoided a higher score by delivering on its primary functional promise: providing a brand and ingredient lookup tool.”