Sequencing.com

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(https://sequencing.com) 📸 Data Snapshot: May 24, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

11 Impact Weight: 15 / 100

73% Reputation

Diagnosis: Authority Gaps

A significant authority gap exists despite the MedicalOrganization schema. The site claims to be ‘run by a team of physicians and geneticists’ but fails to name a single individual or provide a Person schema for key leadership. While the technical implementation (Clean JSON-LD, ISO27002 adherence claims) suggests professionality, the absence of named experts in a medical context creates a minor credibility vacuum.

Evidence: Performance vs. Claims

The marketing tone is aspirational but remains tethered to the reality of genetic data. Claims like ‘complete answers about health risks’ are backed by the technical reality of WGS analyzing 15,000+ diseases. The disconnect is minimal, as the site differentiates between ‘potential’ insights and ‘actionable’ data based on current research.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://sequencing.com/#organization",
            "name": "Sequencing.com",
            "legalName": "Sequencing.com",
            "url": "https://sequencing.com",
            "logo": {
                "@type": "ImageObject",
                "url": "https://media.licdn.com/dms/image/v2/C560BAQE6Klr_PZ1PrQ/company-logo_200_200/company-logo_200_200/0/1655221110913/sequencing_com_logo?e=1761177600&v=beta&t=9XYn-lR3bTXqDNLWHoqBdNtNLJR5kGbg1txbexxNc7g",
                "width": 200,
                "height": 200
            },
            "description": "Comprehensive DNA sequencing and genetic analysis services with whole genome sequencing kits and personalized health reports covering health, nutrition, medication reactions, and genealogy.",
            "foundingDate": "2017",
            "industry": "Genetic Testing and Analysis",
            "email": "support@sequencing.com",
            "telephone": "+1-833-544-0001",
            "address": {
                "@type": "PostalAddress",
                "streetAddress": "680 E Colorado Blvd Suite 180",
                "addressLocality": "Pasadena",
                "addressRegion": "CA",
                "postalCode": "91101",
                "addressCountry": "US"
            },
            "sameAs": [
                "https://x.com/sequencingcom",
                "https://www.facebook.com/SequencingCom",
                "https://www.linkedin.com/company/sequencing-com/",
                "https://www.instagram.com/sequencingcom/"
            ],
            "contactPoint": {
                "@type": "ContactPoint",
                "telephone": "+1-833-544-0001",
                "contactType": "customer service",
                "email": "support@sequencing.com",
                "availableLanguage": "English"
            }
        },
        {
            "@type": "MedicalOrganization",
            "@id": "https://sequencing.com/#medicalorganization",
            "name": "Sequencing.com",
            "medicalSpecialty": [
                "Genetics",
                "Genomics",
                "Personalized Medicine"
            ],
            "availableService": [
                {
                    "@type": "MedicalTest",
                    "name": "Whole Genome Sequencing",
                    "description": "30x coverage whole genome sequencing analyzing 100% of your genome including SNPs, INDELs, SVs, CNVs and mitochondrial heteroplasmy"
                },
                {
                    "@type": "MedicalTest",
                    "name": "Genetic Health Analysis",
                    "description": "Comprehensive genetic analysis for health insights, rare disease screening, and medication response predictions"
                }
            ],
            "hasCredential": {
                "@type": "EducationalOccupationalCredential",
                "credentialCategory": "Clinical Laboratory"
            }
        },
        {
            "@type": "Product",
            "@id": "https://sequencing.com/#wgs-bundle",
            "name": "Comprehensive Health Screen WGS Bundle",
            "description": "Complete whole genome sequencing kit with 30x coverage, unlimited data access, privacy protection, and 1-month premium analysis plan. Includes easy-to-use DNA collection kit and comprehensive genetic analysis.",
            "brand": {
                "@type": "Organization",
                "name": "Sequencing.com"
            },
            "category": "Genetic Testing Kit",
            "image": "https://sequencing.com/v3/img/home/kit-wgs.webp",
            "offers": {
                "@type": "Offer",
                "price": "399.00",
                "priceCurrency": "USD",
                "availability": "https://schema.org/InStock",
                "seller": {
                    "@id": "https://sequencing.com/#organization"
                },
                "acceptedPaymentMethod": [
                    "https://schema.org/CreditCard",
                    "https://schema.org/PaymentCard"
                ],
                "hasMerchantReturnPolicy": {
                    "@type": "MerchantReturnPolicy",
                    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow"
                }
            },
            "aggregateRating": {
                "@type": "AggregateRating",
                "ratingValue": "4.8",
                "reviewCount": "250"
            },
            "additionalProperty": [
                {
                    "@type": "PropertyValue",
                    "name": "Coverage",
                    "value": "30x Whole Genome"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Data Access",
                    "value": "Unlimited lifetime access"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Privacy",
                    "value": "Forever data protection - no sharing or selling"
                },
                {
                    "@type": "PropertyValue",
                    "name": "File Formats",
                    "value": "FASTQ, BAM, VCF files included"
                }
            ]
        },
        {
            "@type": "Service",
            "@id": "https://sequencing.com/#dna-analysis-service",
            "name": "DNA Analysis and Genetic Reporting",
            "description": "Personalized genetic analysis and reporting services covering health insights, rare disease screening, medication reactions, nutrition guidance, and genealogy research.",
            "provider": {
                "@id": "https://sequencing.com/#organization"
            },
            "serviceType": "Genetic Analysis",
            "areaServed": "Worldwide",
            "availableChannel": {
                "@type": "ServiceChannel",
                "serviceUrl": "https://sequencing.com",
                "servicePhone": "+1-833-544-0001"
            },
            "offers": {
                "@type": "Offer",
                "description": "Comprehensive genetic analysis with lifetime data access"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://sequencing.com/#website",
            "name": "Sequencing.com",
            "url": "https://sequencing.com",
            "publisher": {
                "@id": "https://sequencing.com/#organization"
            },
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://sequencing.com/search?q={search_term_string}",
                "query-input": "required name=search_term_string"
            },
            "about": {
                "@type": "Thing",
                "name": "Genetic Testing and DNA Analysis"
            }
        },
        {
            "@type": "FAQPage",
            "@id": "https://sequencing.com/#faq",
            "mainEntity": [
                {
                    "@type": "Question",
                    "name": "What is whole genome sequencing?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "Whole genome sequencing analyzes 100% of your DNA, providing comprehensive genetic information including SNPs, insertions, deletions, structural variations, and copy number variations."
                    }
                },
                {
                    "@type": "Question",
                    "name": "How is my genetic data protected?",
                    "acceptedAnswer": {
                        "@type": "Answer",
                        "text": "We provide Privacy Forever data protection. We don't sell or share your genetic data with anyone, and you maintain complete control over your information."
                    }
                }
            ]
        }
    ]
}

/our-difference/whole-genome-sequencing/

{
    "@context": "https://schema.org/",
    "@type": "Product",
    "name": "Whole Genome Sequencing (WGS)",
    "alternateName": "30x Whole Genome Sequencing",
    "description": "Complete whole genome sequencing service that analyzes 100% of your DNA, providing comprehensive insight into your personal genetic profile. Unlike traditional DNA tests that obtain less than 0.1% of your DNA, our WGS service sequences your entire genome of more than 3 billion genetic variants and all ~30,000 genes.",
    "brand": {
        "@type": "Brand",
        "name": "Sequencing.com"
    },
    "manufacturer": {
        "@type": "Organization",
        "name": "Sequencing.com"
    },
    "category": "Genetic Testing & DNA Sequencing",
    "productID": "WGS-30x",
    "url": "https://sequencing.com/our-difference/whole-genome-sequencing",
    "image": "https://sequencing.com/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscover.802c97b8.webp&w=1080&q=75",
    "hasVariant": [
        {
            "@type": "ProductModel",
            "name": "Comprehensive Health Screen WGS Bundle",
            "description": "Essential whole genome sequencing with 5 core health analysis categories",
            "sku": "WGS-COMP-399",
            "image": "https://sequencing.com/v3/img/home/kit-wgs.webp",
            "offers": {
                "@type": "Offer",
                "price": "399",
                "priceCurrency": "USD",
                "priceValidUntil": "2025-12-31",
                "availability": "https://schema.org/InStock",
                "priceSpecification": {
                    "@type": "UnitPriceSpecification",
                    "price": "399",
                    "priceCurrency": "USD",
                    "referencePrice": {
                        "@type": "UnitPriceSpecification",
                        "price": "539",
                        "priceCurrency": "USD"
                    }
                },
                "shippingDetails": {
                    "@type": "OfferShippingDetails",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": "0",
                        "currency": "USD"
                    },
                    "deliveryTime": {
                        "@type": "ShippingDeliveryTime",
                        "businessDays": {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": "Standard Processing"
                        }
                    }
                },
                "acceptedPaymentMethod": [
                    "https://schema.org/CreditCard",
                    "https://schema.org/PaymentCard"
                ],
                "eligibleTransactionVolume": {
                    "@type": "PriceSpecification",
                    "description": "HSA/FSA Eligible"
                }
            },
            "additionalProperty": [
                {
                    "@type": "PropertyValue",
                    "name": "Premium Access",
                    "value": "1 Month Premium Plan Included"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Processing Type",
                    "value": "Standard Processing"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Health Categories",
                    "value": "5 Analysis Categories"
                }
            ],
            "includesObject": [
                {
                    "@type": "Thing",
                    "name": "Next Gen Disease Screen",
                    "description": "15,000+ Conditions"
                },
                {
                    "@type": "Thing",
                    "name": "Ehlers-Danlos Syndrome + hEDS Emerging Research"
                },
                {
                    "@type": "Thing",
                    "name": "Carrier Screening"
                },
                {
                    "@type": "Thing",
                    "name": "Autoimmune Disorders"
                },
                {
                    "@type": "Thing",
                    "name": "Cardiovascular Health"
                }
            ]
        },
        {
            "@type": "ProductModel",
            "name": "Advanced Health Screen WGS Bundle",
            "description": "Comprehensive whole genome sequencing with 10 detailed health analysis categories",
            "sku": "WGS-ADV-599",
            "image": "https://sequencing.com/v3/img/home/kit-wgs.webp",
            "offers": {
                "@type": "Offer",
                "price": "599",
                "priceCurrency": "USD",
                "priceValidUntil": "2025-12-31",
                "availability": "https://schema.org/InStock",
                "priceSpecification": {
                    "@type": "UnitPriceSpecification",
                    "price": "599",
                    "priceCurrency": "USD",
                    "referencePrice": {
                        "@type": "UnitPriceSpecification",
                        "price": "859",
                        "priceCurrency": "USD"
                    }
                },
                "shippingDetails": {
                    "@type": "OfferShippingDetails",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": "0",
                        "currency": "USD"
                    }
                },
                "acceptedPaymentMethod": [
                    "https://schema.org/CreditCard",
                    "https://schema.org/PaymentCard"
                ],
                "eligibleTransactionVolume": {
                    "@type": "PriceSpecification",
                    "description": "HSA/FSA Eligible"
                }
            },
            "additionalProperty": [
                {
                    "@type": "PropertyValue",
                    "name": "Premium Access",
                    "value": "1 Month Premium Plan Included"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Health Categories",
                    "value": "10 Analysis Categories"
                }
            ],
            "includesObject": [
                {
                    "@type": "Thing",
                    "name": "Next Gen Disease Screen",
                    "description": "15,000+ Conditions"
                },
                {
                    "@type": "Thing",
                    "name": "Ehlers-Danlos Syndrome + hEDS Emerging Research"
                },
                {
                    "@type": "Thing",
                    "name": "Carrier Screening"
                },
                {
                    "@type": "Thing",
                    "name": "Autoimmune Disorders"
                },
                {
                    "@type": "Thing",
                    "name": "Cardiovascular Health"
                },
                {
                    "@type": "Thing",
                    "name": "Medication & Drug Response"
                },
                {
                    "@type": "Thing",
                    "name": "Connective Tissue Disorder"
                },
                {
                    "@type": "Thing",
                    "name": "Brain Health"
                },
                {
                    "@type": "Thing",
                    "name": "Reproductive & Hormonal Health"
                },
                {
                    "@type": "Thing",
                    "name": "Cancer Risk"
                }
            ]
        },
        {
            "@type": "ProductModel",
            "name": "Professional Health Screen WGS Bundle",
            "description": "Most comprehensive whole genome sequencing with 20 detailed health categories and professional summaries",
            "sku": "WGS-PRO-999",
            "image": "https://sequencing.com/v3/img/home/kit-wgs.webp",
            "offers": {
                "@type": "Offer",
                "price": "999",
                "priceCurrency": "USD",
                "priceValidUntil": "2025-12-31",
                "availability": "https://schema.org/InStock",
                "priceSpecification": {
                    "@type": "UnitPriceSpecification",
                    "price": "999",
                    "priceCurrency": "USD",
                    "referencePrice": {
                        "@type": "UnitPriceSpecification",
                        "price": "1699",
                        "priceCurrency": "USD"
                    }
                },
                "shippingDetails": {
                    "@type": "OfferShippingDetails",
                    "shippingRate": {
                        "@type": "MonetaryAmount",
                        "value": "0",
                        "currency": "USD"
                    },
                    "deliveryTime": {
                        "@type": "ShippingDeliveryTime",
                        "businessDays": {
                            "@type": "OpeningHoursSpecification",
                            "dayOfWeek": "Ultra Rapid Processing"
                        }
                    }
                },
                "acceptedPaymentMethod": [
                    "https://schema.org/CreditCard",
                    "https://schema.org/PaymentCard"
                ],
                "eligibleTransactionVolume": {
                    "@type": "PriceSpecification",
                    "description": "HSA/FSA Eligible"
                }
            },
            "additionalProperty": [
                {
                    "@type": "PropertyValue",
                    "name": "Premium Access",
                    "value": "1 Month Professional Plan Included"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Processing Type",
                    "value": "Ultra Rapid Processing"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Health Categories",
                    "value": "20 Analysis Categories"
                },
                {
                    "@type": "PropertyValue",
                    "name": "Professional Summaries",
                    "value": "3 Specialist Reports Included"
                }
            ],
            "includesObject": [
                {
                    "@type": "Thing",
                    "name": "Next Gen Disease Screen",
                    "description": "15,000+ Conditions"
                },
                {
                    "@type": "Thing",
                    "name": "Ehlers-Danlos Syndrome + hEDS Emerging Research"
                },
                {
                    "@type": "Thing",
                    "name": "Carrier Screening"
                },
                {
                    "@type": "Thing",
                    "name": "Autoimmune Disorders"
                },
                {
                    "@type": "Thing",
                    "name": "Cardiovascular Health"
                },
                {
                    "@type": "Thing",
                    "name": "Medication & Drug Response"
                },
                {
                    "@type": "Thing",
                    "name": "Connective Tissue Disorder"
                },
                {
                    "@type": "Thing",
                    "name": "Brain Health"
                },
                {
                    "@type": "Thing",
                    "name": "Reproductive & Hormonal Health"
                },
                {
                    "@type": "Thing",
                    "name": "Cancer Risk"
                },
                {
                    "@type": "Thing",
                    "name": "Neurological Health"
                },
                {
                    "@type": "Thing",
                    "name": "Digestive Disorders"
                },
                {
                    "@type": "Thing",
                    "name": "Endocrine Health"
                },
                {
                    "@type": "Thing",
                    "name": "Musculoskeletal Health"
                },
                {
                    "@type": "Thing",
                    "name": "Skin Health"
                },
                {
                    "@type": "Thing",
                    "name": "Respiratory Health"
                },
                {
                    "@type": "Thing",
                    "name": "Growth & Bone Health"
                },
                {
                    "@type": "Thing",
                    "name": "Healthcare Professional Summary"
                },
                {
                    "@type": "Thing",
                    "name": "Rheumatologist Summary"
                },
                {
                    "@type": "Thing",
                    "name": "Geneticist Summary"
                }
            ]
        }
    ],
    "additionalProperty": [
        {
            "@type": "PropertyValue",
            "name": "Coverage",
            "value": "100% of genome (3+ billion genetic variants)"
        },
        {
            "@type": "PropertyValue",
            "name": "Sequencing Depth",
            "value": "30x coverage"
        },
        {
            "@type": "PropertyValue",
            "name": "Genes Analyzed",
            "value": "~30,000 genes"
        },
        {
            "@type": "PropertyValue",
            "name": "Technology",
            "value": "Whole Genome Sequencing (not genotyping)"
        },
        {
            "@type": "PropertyValue",
            "name": "Data Types Included",
            "value": "SNPs, INDELs, SVs, CNVs, Mitochondrial Heteroplasmy"
        },
        {
            "@type": "PropertyValue",
            "name": "File Formats",
            "value": "FASTQ, BAM, VCF"
        },
        {
            "@type": "PropertyValue",
            "name": "Privacy Policy",
            "value": "Privacy Forever - Data never sold"
        },
        {
            "@type": "PropertyValue",
            "name": "Data Access",
            "value": "Unlimited lifetime access to genetic data"
        },
        {
            "@type": "PropertyValue",
            "name": "HSA/FSA",
            "value": "Eligible"
        }
    ],
    "itemCondition": "https://schema.org/NewCondition",
    "audience": {
        "@type": "Audience",
        "audienceType": "Healthcare Consumers, Health Professionals"
    },
    "serviceType": "Genetic Testing Laboratory Service",
    "areaServed": "Global",
    "potentialAction": {
        "@type": "BuyAction",
        "target": "https://sequencing.com/our-difference/whole-genome-sequencing"
    },
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "5.0",
        "reviewCount": "1000"
    },
    "review": {
        "@type": "Review",
        "reviewRating": {
            "@type": "Rating",
            "ratingValue": "5",
            "bestRating": "5"
        },
        "author": {
            "@type": "Person",
            "name": "Healthcare Professional"
        },
        "reviewBody": "Most comprehensive genetic testing available - analyzes 100% of genome vs <0.1% from traditional DNA tests"
    },
    "isRelatedTo": [
        {
            "@type": "MedicalTest",
            "name": "Genetic Testing",
            "medicalSpecialty": "Medical Genetics"
        }
    ],
    "applicationCategory": "Health & Medical"
}

/data/upload/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://sequencing.com/api/v1/content/cms/section/upload_your_dna_data",
            "name": "Services endpoint | Sequencing",
            "description": "",
            "author": {
                "@type": "Organization",
                "@id": "https://sequencing.com",
                "name": "Sequencing.com",
                "url": "https://sequencing.com",
                "sameAs": [
                    "https://www.facebook.com/SequencingCo",
                    "https://twitter.com/SequencingCom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "representativeOfPage": "True",
                    "url": "https://sequencing.com/sites/default/files/wysiwyg/14/sequencing.com-dna-genome-app-store-genetic-testing-data-analysis-free-storage-logo-239-60.png",
                    "width": "239",
                    "height": "60"
                }
            },
            "publisher": {
                "@type": "Organization",
                "@id": "https://sequencing.com",
                "name": "Sequencing.com",
                "url": "https://sequencing.com",
                "sameAs": [
                    "https://www.facebook.com/SequencingCo",
                    "https://twitter.com/SequencingCom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "representativeOfPage": "True",
                    "url": "https://sequencing.com/sites/default/files/wysiwyg/14/sequencing.com-dna-genome-app-store-genetic-testing-data-analysis-free-storage-logo-239-60.png",
                    "width": "239",
                    "height": "60"
                }
            },
            "url": "https://sequencing.com/api/v1/content/cms/section/upload_your_dna_data"
        }
    ]
}

/our-difference/privacy-forever/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@id": "https://sequencing.com/our-difference/privacy-forever",
            "name": "Privacy Forever Policy | We Protect Your DNA | Sequencing.com",
            "description": "You own your DNA and we never sell it to anyone. We ensure your DNA data's privacy and security, upheld by strict HIPAA and Privacy Shield compliance, and fortified by advanced security protocols.",
            "author": {
                "@type": "Organization",
                "@id": "https://sequencing.com",
                "name": "Sequencing",
                "url": "https://sequencing.com",
                "sameAs": [
                    "https://www.facebook.com/SequencingCo",
                    "https://www.linkedin.com/company/sequencing-com",
                    "https://www.tiktok.com/@sequencingcom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "representativeOfPage": "True",
                    "url": "https://sequencing.com/sites/default/files/sequencing-logo-square.png"
                }
            },
            "publisher": {
                "@type": "Organization",
                "@id": "https://sequencing.com",
                "name": "Sequencing",
                "url": "https://sequencing.com",
                "sameAs": [
                    "https://www.facebook.com/SequencingCo",
                    "https://www.linkedin.com/company/sequencing-com",
                    "https://www.tiktok.com/@sequencingcom"
                ],
                "logo": {
                    "@type": "ImageObject",
                    "representativeOfPage": "True",
                    "url": "https://sequencing.com/sites/default/files/sequencing-logo-square.png"
                }
            },
            "url": "https://sequencing.com/our-difference/privacy-forever",
            "@type": "WebPage"
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

74Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	26	1
/our-difference/whole-genome-sequencing/	32	1
/data/upload/	6	1
/our-difference/privacy-forever/	10	1

Explore the other reputation pillars for Sequencing.com

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Sequencing.com, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Sequencing.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://sequencing.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Sequencing.com – Signal Evidence & AI Readability

Sequencing.com